Balancing the personal and professional in social networking. Presented on January 31, 2012 at Northwestern University Library.

1. Libraries, Librarians, and Social Media
Balancing the personal and professional in social networking

2. Me
Leah L. White
Reader Services Librarian
Northbrook Public Library
Twitter: @leahlibrarian
Tumblr: yolaleah.tumblr.com
FB: facebook.com/yolaleah

3. Why am I here?
http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization

4. The Plan
• Why be social?
• Leah’s Rules of the Internet
• What social networks to join?
• Tips and Advice
• The Best of the Best (according to me)

5. Why be social?
• Personal
• Good for career, collaboration
resource, fun!
• Institutional
• create meaningful relationships
with your patrons
• increase use of services
http://kazuyakmd.files.wordpress.com/2011/02/
real_estate_and_social_media_thoughts_1113.jpeg

6. Leah’s Rules of the Internet
http://memegenerator.net/Philosoraptor

7. The Golden Rule srsly.

8. Ask yourself, “Could this posting
Listen to Spiderman. get me fired?” If the answer is
yes, then don’t post it.
http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png

9. The Internet never forgets.
Remember the “drunken pirate” scandal?
http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html

10. aka “Don’t read comments.” It’s a vicious cycle.

11. What to join? OMG SO MANY!
http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme

12. What is your goal? Articulate it. Practice it.

13. Possible goals
• Do you want to share ideas and get feedback?
• Facebook, Google+, Twitter
• Do you want to be entertained while also creating content?
• Twitter, Tumblr, YouTube
• Do you want to find a job or expand your career goals?
• LinkedIn, Facebook

14. My favorites for libraries and librarians

15. Social networks for all! where do you fit?

16. Tips and Advice

17. Different sites have Be a lurker. Learn about the site
before you jump in.
different cultures.

18. Dos and Donts
• Do • Don’t
• be yourself • be pushy
• respond to questions • ignore your account
• participate in memes • only post links to your blog
or website
• #FollowFriday, Friday
Reads • be mean
• Share ideas and resources

19. It’s about conversation.
• Social networking is about interaction - not just pushing out information.
• “The biggest mistake we see companies make when they first hit Twitter is to
think about it as a channel to push out information. In fact, it turns out to be a
great medium for holding conversations rather than making
announcements.” (from The Twitter Book by Tim O’Reilly)
• “My tweeting philosophy is to have fun. I think that’s why people enjoy my
Twitter feed. People are more interested in conversations that have nothing to
do with books or writing.” - author Victoria Dahl in Publisher’s Weekly
• By engaging in the conversation, you are promoting your brand.

20. Be active. but not hyper-active.

21. to hide or not to hide that is the question

22. The Best of the Best my favs

23. Facebook: Threadless, Skokie Public Library, Northwestern University
Archives

24. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide,
Zappos.com: @Zappos_Service

25. Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove Public
Library: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com

26. All things considered
• Don’t be an idiot.
• Articulate your social networking goals.
• Join the networks that help you achieve your goals.
• Have fun!

27. Thank you! psst follow me! @leahlibrarian
http://www.flickr.com/photos/theilluminated/5386099858/