Developing global training programmes that are able to communicate a corporate message while allowing local markets to leverage maximum customer experience, is a difficult balance to achieve. It is important to receive input from local markets who understand how their customers interact with your brand, but at the same time it's vital to retain overall brand integrity and core consistency. Working with a translation vendor which understands these issues and is able to facilitate 2-way communication between markets and head office is a must. This way central brand values are not compromised and local markets are able to have a voice in the refining and delivering of training programmes specifically for their own territories.

1. LANGUAGE SERVICES CONSULTANCY

2. Q. How can we strike a
balance between meeting
both corporate & local
needs with our training
programmes?
LANGUAGE SERVICES CONSULTANCY

3. This can be difficult; your
brand comms should
maintain centralized
global cohesion…
LANGUAGE SERVICES CONSULTANCY

4. …but local offices need
flexibility to make brand
experiences relevant to
their own customers.
LANGUAGE SERVICES CONSULTANCY

5. The solution is to create a
core training programme
with in-built flexibility.
LANGUAGE SERVICES CONSULTANCY

6. A globally-connected
translation vendor will help
you gain local input during
approval cycles…
LANGUAGE SERVICES CONSULTANCY

7. …and feedback this input
to enable you to fine tune a
training programme for
each individual market.
LANGUAGE SERVICES CONSULTANCY

8. Your core brand message
remains consistent, & local
offices can fully maximize
customer experience.
Win win!
LANGUAGE SERVICES CONSULTANCY

9. Get in touch today for
free copies of our detailed
Translating Training
Materials Case Studies.
LANGUAGE SERVICES CONSULTANCY

10. The translation & artwork vendor of choice
for training programme quality AND value.
PUSH International
Please email us on sales@push-international.com
Call 44 (0) 118 984 1931 (Thames Valley)
44 (0) 203 402 2327 (London)
00 1 646 205 8089 (New York)
or visit http://www.push-international.com/translation/translation-for-training-and-trainers/
LANGUAGE SERVICES CONSULTANCY