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The perfect live chat solution




info@yomdel.com
The perfect live chat solution
       The perfect live chat solution

       An end-to-end live chat customer service solution to

           Reduce basket abandonment
           Drive online conversions
           Grow incremental sales
           Increase average order value (AOV)
           Drive satisfaction and create brand loyalty
           Reduce telephone and email customer support enquiries
           Support business growth by
             • Improving customer engagement and support
             • Providing deep statistical analysis and customer insights
             • Creating competitive edge through 24/7 support
             • Delivering a scalable, cost effective solution

info@yomdel.com
What is Yomdel?
                                                                           Creating
                                                                           competitive edge
         Your friendly, engaging and helpful online shopping assistant.

         Revolutionising online shopping by bringing real people to act
         as virtual shop assistants to drive online sales and customer
         engagement.

         We aim to clearly demonstrate that Yomdel adds value to your
         business, builds your customer base, increases satisfaction and
         will be a core strategy within your sales and marketing plans.

         Yomdel offers unique operator-backed live chat services.



info@yomdel.com
Why use live chat?
   Visitors are seven times   “A marked preference toward live chat among the younger professional
   more likely to chat than   generation suggests UK businesses are missing an opportunity.”
   call. Chat makes
   customers happy.           “Demand for live chat is high, but UK businesses are ignoring the
                              opportunity.”

                              “Although a relatively new method of customer interaction, the research
                              showed live chat was already preferred by over one in five consumers as
                              their number one communications choice.”

                              “Despite the limited availability of live chat in the UK, it was used by
                              more than a quarter (28%) of those surveyed last year, suggesting that
                              wherever a live chat option is available on a website, it will be used
                              heavily.”

                              Source: Can Live Chat Rescue UK Firms from the Customer Service Doldrums? (Netop
                              commissioned research)
info@yomdel.com
What live chat delivers
                    Live Chat improves ecommerce performance.
                     49% are more likely to trust a website if chat is available.
                     53% prefer to shop at sites with chat available.
                     78% believe chat is more efficient than email.
                     60% believe chat is more efficient than phone.
                     50% reduction in shopping cart abandonment rates.
                     Customers who used live chat are 3 times more likely to
                        make a repeat purchase.
                     Customers who use chat are 12 times more likely to put
                        positive comments on social media (Facebook, Twitter).


                      Live Chat is at tipping point of adoption!

info@yomdel.com
Sample impacts of live chat

                  BT says live chat engagement with just 2% of total traffic delivers
                  an average of 23% of total online sales.

                  Live chat assists nearly 20,000 new product sales to new BT
                  customers every month.

                  An average of 80% of new product sales are incremental – in
                  other words, if they hadn’t engaged via live chat they wouldn’t
                  have converted online.



info@yomdel.com
Sample impacts of live chat
                  Since deploying live chat in 2009, Ted Baker says web visitors are four
                  times more likely to make a purchase than if they simply self-served.




                  About 27% of UnderArmour.com shoppers who chat with agents on
                  product pages make a purchase within 24 hours.




info@yomdel.com
Main Agenda
                            Delivery &
                             Security




                                         The Yomdel
Costing models                           Solution



                   Why Yomdel?


info@yomdel.com
Main Agenda
                            Delivery &
                             Security




                                         The Yomdel
Costing Models                           Solution



                   Why Yomdel?


info@yomdel.com
Why choose Yomdel?
  Live chat software is only                               Yomdel stands ready to
  part of the solution. The                                answer customer questions
  key is how it is used to                                 in real time, create
  drive engagement and                                     satisfaction and drive
  create happy customers.                                  conversions.



  Yomdel’s highly trained                                  Reduce lost
  operators are ready to                                   opportunities, nurture and
  greet customers                                          create happy, loyal
  whatever the time of day                                 customers and brand
  or night.                                                advocates. Build deep
                                                           customer insights.

                       Yomdel is your partner in growth.
info@yomdel.com
What results can Yomdel deliver?
                                                       How I can help
             Increased sales                           you grow.
             Increased AOV (incremental sales)
             25% decrease in operational cost versus
             traditional phone/email support
             Higher CSAT ratings with 85%+
             answering “Satisfied” or “Very
             Satisfied”
             90% first contact resolution
             Deep customer insights



info@yomdel.com
Chat is growing in popularity
              I’m here to help you
                                     “Chat is the
              make the most of
                                     highest form of
              this opportunity.
                                     customer
                                     satisfaction a
                                     company can have
                                     on its website”

                                     Source: Diane
                                     Clarkson, Analyst
                                     at Forrester
                                     Research Inc


info@yomdel.com
Leading innovation in live chat
                                                      Target the customers
             Multi-channel availability               you want when you
             Brand promotions                         want.
             New product launch support
             Targeted chat (right product to right
             person at right time)
             Campaign focused engagements
             Social chat
             Disaster management solution / service
             Critical / Key date support
             Up-selling / Cross-selling


info@yomdel.com
Main Agenda
                                Pricing models




                                                 Delivery &
Why Yomdel?                                       security




                   The Yomdel
                   solution
info@yomdel.com
Yomdel solution
  Yomdel provides an end-                                               Yomdel’s deep dive into
  to-end live chat                                                      your business creates a
  solution, with expandable                                             detailed knowledge
  teams of skilled                                                      base.
  operators.



All recruitment and training                                           Yomdel’s in-depth statistical
is geared to create a                                                  reporting helps make sense
bespoke and high                                                       of detailed customer
performance customer                                                   engagement information.
service.


                          We’re passionate about your customer experience!

info@yomdel.com
The Yomdel solution
  20%+ increase in conversion        Significant increase in
  rates, higher average order      first contact resolution,
  value due to incremental             reducing reliance on
  sales, higher CSAT scores            expensive email and
  (85%+).                                   phone support.




  In depth view of
                                  Best-in-class, continuous
  customers, what
                                    improvement. Carefully
  questions they ask and
                                monitored and managed on
  their behaviour online.
                                           behalf of clients.
info@yomdel.com
Yomdel’s preferred software solution

                       Comprehensive functionality

         Proactive & reactive chat         Automated chat distribution
         Live visitor monitoring           Pre-defined/automated replies
         Intelligent rules-based routing   Co-browsing
         Global support                    Highly customisable and brandable
         Salesforce & Google analytics     Multi-tenant configurations
         integration                       Reporting/Dashboards
         Twitter integration


info@yomdel.com
Never miss a potential chat
                             Customer          Sales
                                               Sales         Technical       Campaigns
                              Services



 Business rules
 intelligently route chats               Automated Chat Distribution (ACD)
 to best qualified                                                                           Supervisors can
 operators.                                                                                  monitor, join chats or
                                                                                             reassign chats as and
                                                                                             when required.

 If unavailable, chat is
 automatically routed to
 the next operator until
 the call is answered.

                                                                                         [The Yomdel Operators]
info@yomdel.com
Yomdel operator solutions
 Proven track record serving millions of chats a year for some of the
 world’s biggest brands. Extensive telecoms experience, while
 expertise and innovation gives absolute confidence.


                                                        Clients able to visit and train operators if
        World-leading operator solutions located
                                                        desired.
        around the globe.
                                                        Direct contact with operator supervisors.
        Excellent written English skills.
                                                        Operators trained to be extensions of client
        Minimum 40 wpm typing.
                                                        permanent staff.
        Experience selling via chat.
                                                        Fast deployment with thorough reporting
                                                        capabilities.



info@yomdel.com
What does a chat look like?

                             Operators
                           answer within
                            20 seconds




     Each chat will
     last approx 13
        minutes



info@yomdel.com
Steps to implementation
                                                                             Chatting live
                                                                             within 4 weeks.

    Building the knowledge base – 2 weeks


    Recruitment, training and personnel deployment, plus testing – 4 weeks


   Technical design (chat buttons etc) & business rules – 3 weeks




info@yomdel.com
Statistics & Insights

     Statistical Reporting                    Customer Insights
        Weekly activity summary report           Full chat transcripts capturing every
        Report detailing number of chats         question asked
        Report showing number of                 Sales leads
        conversions                              New product ideas, suggestions
        Chat operator effectiveness (sales)      Referral URLs
        Customer feedback – Chat operator        Customer data (name, email,
        CSAT scores                              phone etc)
        Negative comments                        Web functionality feedback



info@yomdel.com
Main Agenda
                             Why Yomdel?




                                           Pricing models
The Yomdel solution




                      Delivery &
                       security
info@yomdel.com
Delivery & security
Robust infrastructure. Top     Training on all internal
tier hosting. Secure data      security policies and
back-up. Servers housed in a   ongoing security awareness
datacentre managed and         training programs.
secured 24/7.




Defined and documented          Technical controls that
organisational security        provide protection to
standards and procedures to    network, systems, and
protect sensitive data.        applications.




info@yomdel.com
Agenda
                               Yomdel’s solution




Delivery & security                                Why Yomdel?




                      Pricing models

info@yomdel.com
Pricing models
  Fully flexible and                                                 Yomdel is an
  adaptable to client                                                “investment” not
  needs!                                                             a “cost”. It drives
                                                                     profit.


  Fixed FTE basis, Pay-                                             Can pilot different
  For-Performance, or                                               approaches to
  variable per chat                                                 determine best blend
  structure.                                                        for clients.
                          Flexibility to deliver optimum results.


info@yomdel.com
www.yomdel.com
Follow us on Twitter @Yomdel   Contact info@yomdel.com

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Yomdel Operator-Backed Live Chat Solutions

  • 1.
  • 2. The perfect live chat solution info@yomdel.com
  • 3. The perfect live chat solution The perfect live chat solution An end-to-end live chat customer service solution to Reduce basket abandonment Drive online conversions Grow incremental sales Increase average order value (AOV) Drive satisfaction and create brand loyalty Reduce telephone and email customer support enquiries Support business growth by • Improving customer engagement and support • Providing deep statistical analysis and customer insights • Creating competitive edge through 24/7 support • Delivering a scalable, cost effective solution info@yomdel.com
  • 4. What is Yomdel? Creating competitive edge Your friendly, engaging and helpful online shopping assistant. Revolutionising online shopping by bringing real people to act as virtual shop assistants to drive online sales and customer engagement. We aim to clearly demonstrate that Yomdel adds value to your business, builds your customer base, increases satisfaction and will be a core strategy within your sales and marketing plans. Yomdel offers unique operator-backed live chat services. info@yomdel.com
  • 5. Why use live chat? Visitors are seven times “A marked preference toward live chat among the younger professional more likely to chat than generation suggests UK businesses are missing an opportunity.” call. Chat makes customers happy. “Demand for live chat is high, but UK businesses are ignoring the opportunity.” “Although a relatively new method of customer interaction, the research showed live chat was already preferred by over one in five consumers as their number one communications choice.” “Despite the limited availability of live chat in the UK, it was used by more than a quarter (28%) of those surveyed last year, suggesting that wherever a live chat option is available on a website, it will be used heavily.” Source: Can Live Chat Rescue UK Firms from the Customer Service Doldrums? (Netop commissioned research) info@yomdel.com
  • 6. What live chat delivers Live Chat improves ecommerce performance.  49% are more likely to trust a website if chat is available.  53% prefer to shop at sites with chat available.  78% believe chat is more efficient than email.  60% believe chat is more efficient than phone.  50% reduction in shopping cart abandonment rates.  Customers who used live chat are 3 times more likely to make a repeat purchase.  Customers who use chat are 12 times more likely to put positive comments on social media (Facebook, Twitter). Live Chat is at tipping point of adoption! info@yomdel.com
  • 7. Sample impacts of live chat BT says live chat engagement with just 2% of total traffic delivers an average of 23% of total online sales. Live chat assists nearly 20,000 new product sales to new BT customers every month. An average of 80% of new product sales are incremental – in other words, if they hadn’t engaged via live chat they wouldn’t have converted online. info@yomdel.com
  • 8. Sample impacts of live chat Since deploying live chat in 2009, Ted Baker says web visitors are four times more likely to make a purchase than if they simply self-served. About 27% of UnderArmour.com shoppers who chat with agents on product pages make a purchase within 24 hours. info@yomdel.com
  • 9. Main Agenda Delivery & Security The Yomdel Costing models Solution Why Yomdel? info@yomdel.com
  • 10. Main Agenda Delivery & Security The Yomdel Costing Models Solution Why Yomdel? info@yomdel.com
  • 11. Why choose Yomdel? Live chat software is only Yomdel stands ready to part of the solution. The answer customer questions key is how it is used to in real time, create drive engagement and satisfaction and drive create happy customers. conversions. Yomdel’s highly trained Reduce lost operators are ready to opportunities, nurture and greet customers create happy, loyal whatever the time of day customers and brand or night. advocates. Build deep customer insights. Yomdel is your partner in growth. info@yomdel.com
  • 12. What results can Yomdel deliver? How I can help Increased sales you grow. Increased AOV (incremental sales) 25% decrease in operational cost versus traditional phone/email support Higher CSAT ratings with 85%+ answering “Satisfied” or “Very Satisfied” 90% first contact resolution Deep customer insights info@yomdel.com
  • 13. Chat is growing in popularity I’m here to help you “Chat is the make the most of highest form of this opportunity. customer satisfaction a company can have on its website” Source: Diane Clarkson, Analyst at Forrester Research Inc info@yomdel.com
  • 14. Leading innovation in live chat Target the customers Multi-channel availability you want when you Brand promotions want. New product launch support Targeted chat (right product to right person at right time) Campaign focused engagements Social chat Disaster management solution / service Critical / Key date support Up-selling / Cross-selling info@yomdel.com
  • 15. Main Agenda Pricing models Delivery & Why Yomdel? security The Yomdel solution info@yomdel.com
  • 16. Yomdel solution Yomdel provides an end- Yomdel’s deep dive into to-end live chat your business creates a solution, with expandable detailed knowledge teams of skilled base. operators. All recruitment and training Yomdel’s in-depth statistical is geared to create a reporting helps make sense bespoke and high of detailed customer performance customer engagement information. service. We’re passionate about your customer experience! info@yomdel.com
  • 17. The Yomdel solution 20%+ increase in conversion Significant increase in rates, higher average order first contact resolution, value due to incremental reducing reliance on sales, higher CSAT scores expensive email and (85%+). phone support. In depth view of Best-in-class, continuous customers, what improvement. Carefully questions they ask and monitored and managed on their behaviour online. behalf of clients. info@yomdel.com
  • 18. Yomdel’s preferred software solution Comprehensive functionality Proactive & reactive chat Automated chat distribution Live visitor monitoring Pre-defined/automated replies Intelligent rules-based routing Co-browsing Global support Highly customisable and brandable Salesforce & Google analytics Multi-tenant configurations integration Reporting/Dashboards Twitter integration info@yomdel.com
  • 19. Never miss a potential chat Customer Sales Sales Technical Campaigns Services Business rules intelligently route chats Automated Chat Distribution (ACD) to best qualified Supervisors can operators. monitor, join chats or reassign chats as and when required. If unavailable, chat is automatically routed to the next operator until the call is answered. [The Yomdel Operators] info@yomdel.com
  • 20. Yomdel operator solutions Proven track record serving millions of chats a year for some of the world’s biggest brands. Extensive telecoms experience, while expertise and innovation gives absolute confidence. Clients able to visit and train operators if World-leading operator solutions located desired. around the globe. Direct contact with operator supervisors. Excellent written English skills. Operators trained to be extensions of client Minimum 40 wpm typing. permanent staff. Experience selling via chat. Fast deployment with thorough reporting capabilities. info@yomdel.com
  • 21. What does a chat look like? Operators answer within 20 seconds Each chat will last approx 13 minutes info@yomdel.com
  • 22. Steps to implementation Chatting live within 4 weeks. Building the knowledge base – 2 weeks Recruitment, training and personnel deployment, plus testing – 4 weeks Technical design (chat buttons etc) & business rules – 3 weeks info@yomdel.com
  • 23. Statistics & Insights Statistical Reporting Customer Insights Weekly activity summary report Full chat transcripts capturing every Report detailing number of chats question asked Report showing number of Sales leads conversions New product ideas, suggestions Chat operator effectiveness (sales) Referral URLs Customer feedback – Chat operator Customer data (name, email, CSAT scores phone etc) Negative comments Web functionality feedback info@yomdel.com
  • 24. Main Agenda Why Yomdel? Pricing models The Yomdel solution Delivery & security info@yomdel.com
  • 25. Delivery & security Robust infrastructure. Top Training on all internal tier hosting. Secure data security policies and back-up. Servers housed in a ongoing security awareness datacentre managed and training programs. secured 24/7. Defined and documented Technical controls that organisational security provide protection to standards and procedures to network, systems, and protect sensitive data. applications. info@yomdel.com
  • 26. Agenda Yomdel’s solution Delivery & security Why Yomdel? Pricing models info@yomdel.com
  • 27. Pricing models Fully flexible and Yomdel is an adaptable to client “investment” not needs! a “cost”. It drives profit. Fixed FTE basis, Pay- Can pilot different For-Performance, or approaches to variable per chat determine best blend structure. for clients. Flexibility to deliver optimum results. info@yomdel.com
  • 28. www.yomdel.com Follow us on Twitter @Yomdel Contact info@yomdel.com