Mindscapes tools 23.11

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Yonathan Dominitz

How Mindscapes training can boost creativity in advertising

Empresariales Tecnología

Awarded creative ideas
Common thinking patterns

Mindscapes Analysis of Cannes Lions winners 2009 :
Categories: Titanium & Integrated, Promo, Direct ,PR
81%
Following one of 6
Mindscapes patterns
66%
Mindscapes patterns

Mindscapes Analysis of Cannes Lions winners 2009 :
Among Grand Prix and gold lions:
Categories: Titanium & Integrated, Promo, Direct ,PR
81%
Mindscapes patterns

What is a Mindscapes
creative thinking tool?

Attract foreign tourists
The client's Brief:

Drivers complain about the
bad conditions of the roads
The Insight:

launch an anonymous website
www.costaricaholes.com
phase I:

100% of fleet rented
95% of renters were local
Results:

The challenge:
Advertising
Which doesn’t look like
Advertising?

Indian man see the stubbled look
as cool and rugged
The problem:

The majority of Indian woman prefer
shaven man

Results:
38% increase in sales
35% increase in market share

2 days
8 different tools
Practiced on real briefs

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