2. What is Social Communication? ...
Sant iago, Dominican Republic - The Social
Communicat ion is an int erdisciplinary
f ield of st udy t hat invest igat es t he
inf ormat ion and expression, t he mass
media and cult ural indust ries.
Their t heoret ical concept s derived
primarily f rom sociology, social
psychology and semiology or semiot ics.
I n t he f ield of pract ice t hese skills are
used in j ournalism, public opinion,
advert ising, market ing and public
3. • Communicat ion plays a ver y impor t ant role in t he
development of t he Company in General, since it
has t o do wit h how individuals int er act and how
t hey inf luence one upon t he ot her .
Communicat ion is t he "basic carr ier of t he social
pr ocess". The wor d communicat ion comes f rom
t he Lat in language, becomes t he adj ect ive
"Comunis" That means Common Lat in wor d
der ived words also communal, communit y,
communion, among ot her s.
The Lat in verb "communicat e" - which can be
under st ood as sharing or having communicat ions
wit h ot hers - have been derived st at ement
ot her wor ds, communicat ing and especially
4. It is the action and effect of communicating something
or communicate.
• The communicat ion can be def ined as a process by
which an individual (sender) conveys t o anot her
(receiver) cert ain inf ormat ion, t hrough word or
ot her means (channel) wit h a purpose. This
communicat ion involves reciprocit y, in t his sense, it
is necessary t o observe t he communicat ion process.
• The import ance is t hat t he medium makes possible
t he t ransmission or t ransport at ion of a
communicat ion or message. I n ot her words, no
means of communicat ion would be possible t o send
and receive messages. The message should be clear
and underst ood by bot h communicat ing ot herwise
not est ablish an "ef f ect ive communicat ion". I t has
been given dif f erent names t o t he way mass
communicat ion, which has generat ed a discussion
about t he most appropriat e name. The most common
5. Fact ors of t he communicat ion process.
For communicat ion t o be ef f ect ive it is
necessary t hat all t he f act ors involved in
t he communicat ive act work perf ect ly.
These are t he necessary f act ors in t he
communicat ion process: Explore t he diagram.
The Social Media.
One of t he most represent at ive of human
t echnological evolut ion is set in t he media,
t hey have managed t o evolve over t ime. I n
t his way you can see t he progress in t hese
media. The social media are classif ied as:
6. Print Media:
They are those whose content is represented by writing. Among
them are the press, magazines, books, etc..
Sound Media:
They are those that can be perceived through the ear. These include
radio and telephone.
Visual Media:
They are those whose information is eminently iconic, ie make use of
the image to build the message. Advertising is the area of
communication that makes greater use of this type of media,
especially through fences.
Audiovisual:
They are those whose messages are perceived simultaneously with
the sight and hearing, as television and film.
Media multi-media:
Are those media in which there is a fusion of all the elements of the
above means, that is, elements of sound, visual, written and visual, is
configured with the presence of the Internet and the information
superhighway.
7. These media have a powerful influence in society are called mass media. The
most important are, no doubt, the press, radio and television.
The press.
Volt aire said t hat j ournalism or writ t en means exist ed in
China since t ime immemorial. However, it s exist ence is
out lined clearly in t he Roman Empire, t he comment s and
minut es drawn up in which not only appeared Edict s but
societ y news, event s and rumors f rom t he cit y. I n t he
Renaissance appear not ices, gazet t es, leaves and
relat ionships t hat prolif erat ed on t he occasion of t he
commercial movement in cit ies and port s. I n 1493
circulat ed in Europe several edit ions of a sheet ent it led
Discovery of t he New World by Columbus. I n all t hat t ime,
were occasional publicat ions, as published in Mexico in 1514
in connect ion wit h t he eart hquake in Guat emala Cit y.
I n America t he f irst newspaper published in t he
8. The r adio.
Following t he discoveries of
physicist s Maxwell and Her t z
and Mar coni' s invent ions,
br oadcast ing began t o develop
at t he beginning of t he
cent ur y, and came t o be a
univer sal syst em of
communicat ing news, wir elessly.
At f ir st serves t o navigat ion
and t he economy, and likewise,
played a decisive r ole in t he
9. TV
Television development ar ises
f r om t he need f or a device
t hat is also suit able f or
scanning images. I t was in
1884 t hrough t he German
invent or Paul Got t lieb Nipkow
who creat ed a device called
t he Nipkow disk. Was a f lat ,
circular disk t hat was pierced
by a series of small holes
ar r anged in a spir al st art ing
f rom t he cent er .
By rot at ing t he disc in f ront
10. The Social Media in Venezuela.
• The emergence of media in t he count ry is
relat ively recent . I n colonial t imes, t he media
wer e used t o communicat e coaching calls
(messaging on f oot or hor seback). The
"moder n" communicat ion in Venezuela st art s
May 29, 1856 wit h t he int roduct ion of t he
elect ric t elegr aph, and whose f ir st line was
developed bet ween Caracas and La Guair a.
However, t he f irst social media vent ures in
Venezuela is t he pr ess, wit h t he appear ance
of t he Gacet a de Car acas, on Oct ober 24,
1808. Af t er April 19, 1810, when t hey hear d
11. • The J une 27, 1818 Simon Bolivar publishes El
Correo del Orinoco, which appeared in
Angost ura (now Ciudad Bolívar), whose purpose
was t o def end and promot e t he cause of
independence. Throughout t he ninet eent h
cent ury many newspapers appeared, most of
t hem periodicals considered "polit ical". From
t he diaries t hat current ly exist in t he count ry,
which are root ed in past cent uries are Religion,
spokesman f or t he Cat holic Church, and
f ounded in 1890. He is The Universal, f ounded
in 1909.
12. The radio or radio media.
• Surge in Venezuela in 1926, wit h t he
appearance of t he f irst radio st at ion in
Caracas, which was called Ayre, f ounded
and direct ed by Colonel Art uro Sant ana. I t
was closed by t he government due 1928
polit ical event s f eat uring st udent s of t he
Cent ral Universit y of Venezuela against
t he dict at or J uan Vicent e Gómez. Lat er he
f ounded t he Broadcast ing Caracas, whose
f irst t ransmission occurred remot e f rom
Henry Clay Square on December 9, 1930,
and was f ounded by t he American St ore.
Af t er t he deat h of Gomez, t here are new
st at ions across t he count ry. I n 1940 he
13. The television or television.
Appears in Venezuela wit h t he
t ransmission of November 22, 1952, and
which originat ed in t he plant of t he
Nat ional Television and Channel 5,
owned by t he Venezuelan st at e. Lat er
came t he privat e or commercial
broadcast ers: Radio Caracas Televisión
(Channel 2) and Televisa (Channel 4,
t oday Venevision). Similarly, t he
Corporacion Venezolana de Television
14. The media and the law.
Wit h t he enact ment of t he Law on Social
Responsibilit y in Radio and Television,
published in Of f icial Gazet t e No. 38,081
of December 7, 2004, in t he count ry
st art s a new st age in t erms of
regulat ion of communicat ion spaces. The
innovat ion of t his law is set t o est ablish
social responsibilit y wit h ent it ies and
individuals who provide t his service t o
t he count ry, as well as t he adequacy of
15. Among the highlights of this Act include:
• Classif icat ion of public and privat e services in t he
area of communicat ions, as set f ort h in Art icle 1 of
t he Law on Social Responsibilit y in Radio and
Television.
• The clarif icat ion regarding t he t ype of
programs t o be t ransmit t ed, ie, whet her t hey are of
cult ural and educat ional, inf ormat ional, opinion,
recreat ional or sport s, or mixed.
The qualif ying element s present in t he programs,
including: t he t ype of language used, t he element s of
healt h, sex, and violence.
The regulat ion regarding t he t ype of messages t hat
are disseminat ed, wit h special ref erence t o t he
t imes in which you can advert ise t hese post s:
Schedule adult , any user, supervised, among ot hers.
The demarcat ion of t he spaces t hat can be used by
t he st at e f or f ree, and t hat t he media are required
16. • The relevance of social media is simply
essent ial. Human societ y would not have
reached it s current level of complexit y
and development if he had not count ed
on t he powerf ul t ools t hat knit and
t ransport media social discourse,
t hrough which t he world has gone f rom
being a sum of human groups separat ed
by geography and cult ure t o a net work
of nat ional realit ies of each count ry,
which coincide and dif f er by t he global
reach of t he mass media.
