Design Thinking and Innovation

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The document discusses design thinking as a strategy for problem solving and innovation. Design thinking is a human-centered approach to innovation that draws from the needs of people to create new solutions. It emphasizes empathy, creativity, and rationality in developing ideas. The design thinking process involves defining problems from a human perspective, ideating many potential solutions, and rapidly prototyping and testing ideas. Tips for applying design thinking include using multidisciplinary teams, dedicating space and timeframes to projects, and maintaining optimism, experimentation, and collaboration.

Diseño Tecnología Empresariales

A Strategy for Problem Solving and Innovation

DESIGN THINKING
2012/9/7 1

“Most people make the mistake of thinking design is what it
looks like. People think it’s this veneer – that the designers are
handed this box and told, ‘Make it look good!’ That’s not what
we think design is. It’s not just what it looks like and feels like.
Design is how it works.”
– Steve Jobs
2012/9/7 2

「設計思考Design Thinking」，是一種創新方法，
而此創新方法的源頭，不是科技的進步，而是回歸到
以人為中心的思考，這就是IDEO的設計思考。
- Tim Brown, 2008-06 Havard Business Review

2012/9/7 4

Outline
• What Is Design Thinking?

• How to Use Design Thinking?

2012/9/7 5

A Little Background
The Design Thinking Process
A Strategy for Innovation

WHAT IS DESIGN THINKING?

2012/9/7 6

Let us Start From An Example

2012/9/7 7

What Is Design Thinking
• The methods and processes for investigating
ill-defined problems, acquiring information,
analyzing knowledge, and positing solutions.

2012/9/7 8

Design Thinking for Innovation

2012/9/7 11

Characteristics of Design Thinking
• Empathy for the context of a problem
• Creativity in the generation of insights and
solutions
• Rationality to analyze and fit solutions to
the context

2012/9/7 12

Origins of Design Thinking
• Human-centered Design, 1980s

2012/9/7 13

Evolving Design Thinking
• Herbert A. Simon
• Robert McKim
• Rolf Faste
• David M. Kelley
• Tim Brown

2012/9/7 14

Design Thinking Now
• IDEO
– David M. Kelley
– Tim Brown

2012/9/7 15

「設計思考Design Thinking」，是一種創新方法，
而此創新方法的源頭，不是科技的進步，而是回歸到
以人為中心的思考，這就是IDEO的設計思考。
- Tim Brown, 2008-06 Havard Business Review

2012/9/7 16

Tips for Design Thinking process

PRACTICE FOR INNOVATION

2012/9/7 25

Tips for Doing Design Thinking
• Multi-disciplinary teams
跨領域的團隊
• Dedicated spaces
專屬的空間
• Finite timeframes
明確的時間表

2012/9/7 26

Design Thinker
• 同理心 Empathy
• 整體思考 Integrative thinking
• 樂觀進取 Optimism
• 實驗精神 Experimentalism
• 團隊合作 Collaboration

2012/9/7 27

War Room

Having a separate project space allows the team to be constantly inspired by
imagery from the field, immersed in their post-it notes, and able to track the
progress of the project. If possible, find a dedicated space for your design
team to focus on the challenge.
2012/9/7 28

Deadline
• Many people notice that they work best with deadlines and
concrete timelines. Likewise, an innovation project with a
beginning, middle, and end is more likely to keep the team
motivated and focused on moving forward.

2012/9/7 29

If you are interested

MORE ABOUT DESIGN THINKING

2012/9/7 30

Takeaways
• Innovation: Desirable, Feasible, Viable
• Start with People: Empathy
• Hear, Create, Deliver
• Rapid Prototyping

2012/9/7 31

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Design Thinking and Innovation

1. A Strategy for Problem Solving and Innovation DESIGN THINKING 2012/9/7 1

2. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs 2012/9/7 2

3. 科技，始終來自於人性 2012/9/7 3

4. 「設計思考Design Thinking」，是一種創新方法，而此創新方法的源頭，不是科技的進步，而是回歸到以人為中心的思考，這就是IDEO的設計思考。 - Tim Brown, 2008-06 Havard Business Review 2012/9/7 4

5. Outline • What Is Design Thinking? • How to Use Design Thinking? 2012/9/7 5

6. A Little Background The Design Thinking Process A Strategy for Innovation WHAT IS DESIGN THINKING? 2012/9/7 6

7. Let us Start From An Example 2012/9/7 7

8. What Is Design Thinking • The methods and processes for investigating ill-defined problems, acquiring information, analyzing knowledge, and positing solutions. 2012/9/7 8

9. What Is Innovation 2012/9/7 9

10. What Is Innovation 2012/9/7 10

11. Design Thinking for Innovation 2012/9/7 11

12. Characteristics of Design Thinking • Empathy for the context of a problem • Creativity in the generation of insights and solutions • Rationality to analyze and fit solutions to the context 2012/9/7 12

13. Origins of Design Thinking • Human-centered Design, 1980s 2012/9/7 13

14. Evolving Design Thinking • Herbert A. Simon • Robert McKim • Rolf Faste • David M. Kelley • Tim Brown 2012/9/7 14

15. Design Thinking Now • IDEO – David M. Kelley – Tim Brown 2012/9/7 15

16. 「設計思考Design Thinking」，是一種創新方法，而此創新方法的源頭，不是科技的進步，而是回歸到以人為中心的思考，這就是IDEO的設計思考。 - Tim Brown, 2008-06 Havard Business Review 2012/9/7 16

17. HOW TO DO DESIGN THINKING? 2012/9/7 17

18. How to Do Design Thinking? 2012/9/7 18

19. How to Do Design Thinking? 2012/9/7 19

20. The HCD Process 2012/9/7 20

21. Hear 2012/9/7 21

22. 2012/9/7 22

23. 2012/9/7 23

24. The HCD Process

25. Tips for Design Thinking process PRACTICE FOR INNOVATION 2012/9/7 25

26. Tips for Doing Design Thinking • Multi-disciplinary teams 跨領域的團隊 • Dedicated spaces 專屬的空間 • Finite timeframes 明確的時間表 2012/9/7 26

27. Design Thinker • 同理心 Empathy • 整體思考 Integrative thinking • 樂觀進取 Optimism • 實驗精神 Experimentalism • 團隊合作 Collaboration 2012/9/7 27

28. War Room Having a separate project space allows the team to be constantly inspired by imagery from the field, immersed in their post-it notes, and able to track the progress of the project. If possible, find a dedicated space for your design team to focus on the challenge. 2012/9/7 28

29. Deadline • Many people notice that they work best with deadlines and concrete timelines. Likewise, an innovation project with a beginning, middle, and end is more likely to keep the team motivated and focused on moving forward. 2012/9/7 29

30. If you are interested MORE ABOUT DESIGN THINKING 2012/9/7 30

31. Takeaways • Innovation: Desirable, Feasible, Viable • Start with People: Empathy • Hear, Create, Deliver • Rapid Prototyping 2012/9/7 31

32. 2012/9/7 32

33. 2012/9/7 33

Design Thinking and Innovation

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