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InnoCentive
Two New Concepts for InnoCentive
Crowdsourcing     Open Innovation
Crowdsourcing
Crowdsourcing   Obtaining needed services, ideas, or
                content by soliciting contributions
                from a large group of people, and
                especially from an online community,
                rather than from traditional
                employees or suppliers.




                The 1st crowd-                     Amazon
                sourcing project   Crowd-funding   Mechanical Turk
•

•

•
    •
    •   Mechanical Turk
    •               Wikipedia, Yahoo! Answers
Open Innovation
                                        Open Innovation
Innovating with partners by sharing
risk and sharing reward.




Innovation    Product       Customer
networks      platforming   immersion
•
•
History
2001
  Funded by Eli Lilly and Company as a spin-off from its “application of internet
  to business” project

2005
  Funded by Spencer Trask.

2006
  Added non-profit segment by Rockefeller Foundation. Partnered with Prize4Life
  to launch the $1 million ALS Biomarker Prize.

2011
  Awarded the $1 million prize, and launched four more Grand Challenges on
  behalf of Life Technologies.
History


   Outsourcing                      Science Fiction
                 2001 2005   2006                      $1M ALS
    the R&D of                      for future
   medicines to                     healthcare         Biomarker Prize
    universities



    Other technologies



          Non-profit                Light Up Africa   Oil Spill Recovery
InnoCentive Services
Biz Model

  Global                                      R&D
  network     Open Innovation Marketplace   Solution
 of Solvers                                 Seekers


                InnoCentive
                       Core:
               electronic marketplace
Project      To Seekers:                           Two-sided:
Seekers   coordination   - A large solver pool   membership    - Seekers with
                         - Better budget                       difficult R&D
           Website       control
                                                               problems
          maintenance
                                                               - Solvers who
Solvers                                                        want to stay
                         To Solvers:
                         - Can focus on                        focused
          Connections
                         topics they feel
              and        interested in           Own website
           reputation




          Human                          Fee from seekers

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InnoCentive

  • 2. Two New Concepts for InnoCentive Crowdsourcing Open Innovation
  • 3. Crowdsourcing Crowdsourcing Obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. The 1st crowd- Amazon sourcing project Crowd-funding Mechanical Turk
  • 4. • • • • • Mechanical Turk • Wikipedia, Yahoo! Answers
  • 5. Open Innovation Open Innovation Innovating with partners by sharing risk and sharing reward. Innovation Product Customer networks platforming immersion
  • 7. History 2001 Funded by Eli Lilly and Company as a spin-off from its “application of internet to business” project 2005 Funded by Spencer Trask. 2006 Added non-profit segment by Rockefeller Foundation. Partnered with Prize4Life to launch the $1 million ALS Biomarker Prize. 2011 Awarded the $1 million prize, and launched four more Grand Challenges on behalf of Life Technologies.
  • 8. History Outsourcing Science Fiction 2001 2005 2006 $1M ALS the R&D of for future medicines to healthcare Biomarker Prize universities Other technologies Non-profit Light Up Africa Oil Spill Recovery
  • 10. Biz Model Global R&D network Open Innovation Marketplace Solution of Solvers Seekers InnoCentive Core: electronic marketplace
  • 11. Project To Seekers: Two-sided: Seekers coordination - A large solver pool membership - Seekers with - Better budget difficult R&D Website control problems maintenance - Solvers who Solvers want to stay To Solvers: - Can focus on focused Connections topics they feel and interested in Own website reputation Human Fee from seekers