1. What “They” Didn’t Tell You
About The Internet
Social Media: A Primer for Journalism Students

2. State of the Blogosphere
 Blogs: 77.7 million unique  What is a blog?
visitors in the US
 What is the blogosphere?
 Facebook: 41.0 million
 MySpace: 75.1 million
 Total internet audience
188.9 million

3. State of the Blogosphere
“The word blog is irrelevant, what's important is that it is now
common, and will soon be expected, that every intelligent
person (and quite a few unintelligent ones) will have a media
platform where they share what they care about with the
world.”
-- Seth Godin
Noteworthy and Worthy to Note Blogs: 1. The Huffington Post
2. Condé Nast Portfolio
3. Boing Boing
The Political Side of the Blogosphere: 1. The Coyote Report
2. Garlin Gauge
3. Light of Reason

4. State of the Blogosphere
“The word blog is irrelevant, what's important is that it is now
common, and will soon be expected, that every intelligent
person (and quite a few unintelligent ones) will have a media
platform where they share what they care about with the
world.”
-- Seth Godin
Corporate Blogs: 1. The Official Google Blog
2. Delta Airlines Blog
3. Flight Test Journal
Citizen Journalism: 1. The 11 Layers of Citizen Journalism
2. From Pamphlet to Blog

5. Start Blogging Today
Blogging Platforms: Blogging Benefits:
1. Blogger 1. Positioning
2. Wordpress 2. Thought leadership
3. Typepad (paid) 3. Improved writing
4. Blog 4. Online portfolio
5. Resume
6. Resource “Hot Spot”

6. Linkedin: Professional
Networking
The profound expanse of professionals:
30 million experienced professionals from 150
industries
1. Connect with colleagues make new connections
2. Join discussions and groups
3. Position yourself as an “expert”
4. Find jobs
5. Create an online resume

7. Are You Tweeting?

8. OMG! Look At That

9. Media and Twitter
Benefits for Journalists: Benefits for Public Relations:
1. Reach new sources 1. Build targeted media lists
2. Follow breaking news from 2. Follow and listen to other
connections inside an industry journalists
3. Observe other media 3. Crisis communication
professionals 4. Drive traffic to blogs
4. Connect with media 5. Pitch more effectively
colleagues

10. Social Networks
Social networks are evolving from mammoths, such as MySpace and
Facebook to online micro-communities.
Some examples:
1. PitchEngine (1,017 Members)
2. Smaller Indiana (3,533, Members)
3. PROpenMic (2,659 Members)
4. UNHJournalism (2 members, 1 is a dog)
5. Journalism that Matters (43, members)
6. Wired Journalists (2,713 members)

11. Social Networks
Benefits:
1. Promote upcoming shows, share recent recordings and hear what
your fans are saying.
2. Get the word out on important issues and causes and inspire others
to take action.
3. Start the meet-and-greet before you even arrive, and share photos
and videos when you get home.
4. Generate excitement, answer questions and announce new items.
5. Reconnect with your old roommates, study partners sorority sisters,
classmates and alumni.

12. Social Media News Release
Two Points:
1. What is it?
2. How will it change journalism and public relations?
What it is:
The social media news release, also known as SMR, is a next-
generation news release that integrates traditional and emerging
forms of communications. SMRs incorporate social media features
such as hyperlinks, social bookmarking, multimedia, comment and
trackbacks.

13. Social Media News Release
How will it change journalism and public relations?
1. Create a worldwide, multi-media experience.
2. Give journalists what they need all in one presentation.
3. Go direct to public when the media isn’t interested.

15. Questions?
Rodger D. Johnson, MA
Author of Your PR Guy blog
www.yourprguy.com
rodger@yourprguy.com