This document promotes becoming a founding fan of a new social media platform called YourSports (YS) that is being built for sports conversations. As a founding fan, users will gain early followers, be able to cross-post sports content to other platforms, join an authentic sports conversation without spam, get recognized in the press, and provide feedback to help shape YS as it is developed. The goal is to create a network dedicated to sports content and conversations that can eventually be monetized.

1. Become
a
Founding
Fan
Help
us
build
Facebook
for
sports

2. Why
Join?
Because
sports
conversa8ons
on
Facebook
and
Twi;er
suck
Sports
needs
its
own
2nd
screen:
a
newsfeed
built
just
for
the
real-­‐life
rela4onships,
conversa4ons,
and
mone8za8on
needs
of
sports
content.

3. We’ve
built
that.
We’re
connec4ng
sports
fans
to
the
teams
they’ve
played
on,
to
the
trophies
they’ve
won,
to
their
favorite
sportswriters,
etc.
These
connec4ons
create
a
new
communica4ons
network
for
sports
content
to
flow
through—and
eventually
be
mone4zed.

4. We
want
you
as
a
Founding
Fan
Founding
Fans
are
influen4al
early
adopters
who
sign
up
and
ac4vely
use
the
first
version
of
our
private
beta.

5. #1:
Gain
lots
of
followers
As
a
Founding
Fan,
you’ll
get
a
head
start
on
acquiring
followers
on
YS.
Your
followers
receive
the
sports
content
you
share
in
their
newsfeed.

6. #2:
Cross-­‐post
your
sports
content
Use
YourSports
to
easily
send
sports-­‐related
content
and
links
to
Facebook
and
TwiKer.
Watch
an
authen4c
conversa4on
take
shape
on
YS.

7. #3:
Join
a
spam-­‐free
conversa8on
We’ve
injected
real-­‐life
sports
reputa4on
into
the
sports
conversa4on.
Irrelevant
usernames
are
replaced
with
sports
histories
and
+Fan
scores.

8. #4:
Get
recognized
in
the
press
We’ll
highlight
our
Founding
Fans
once
the
blogosphere
starts
to
learn
more
about
YourSports
and
our
vision
for
the
sports
industry.

9. #5:
Your
feedback
will
shape
YS
Your
ideas
for
new
features
and
suggested
improvements
will
likely
be
integrated
into
our
plaNorm.
Like
Facebook,
technology
is
at
our
core.

10. Help
us
make
sports
truly
social