SEO Basics - For more great information take a look at http://seomoz.org

2. Search Engine Optimization
February 2012

3. Why is SEO so Important?

4. Feb 2011, Google said they had 2 Billion+ searches per day!
Global Search Growth
Millions of Searches per month
Data via ComScore qSearch: http://www.comscore.com

5. Organic vs. Paid Search
Paid
Organic
http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending

6. Click-Through Rates
20% of Clicks
80% of Clicks
http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending

7. How do Search Engines Work?

8. Providing Answers to user queries
Here you go!
Millions of results in seconds.

9. Crawling and indexing.

10. Your site needs to be SEF
..SE who?

11. Accessible to Search Engines
HUH?? I can’t read this…
Images, Flash, Java Applets & not text elements are invisible.

12. Keywords
Good use of Keywords and Phrases.
Research and use words your customers use.

13. Clean, Crawlable URLs
Good www.mysite.com/london/british-airways-flights
Bad www.mysite.com/f?cat=61&?ID=17&CustID=5afs21
More on good URL structures - http://www.seomoz.org/blog/11-best-practices-for-urls

14. XML Sitemaps
http://mydomain.com/sitemap.xml
More on sitemaps - www.sitemaps.org/protocol.php

15. Duplicated Content
Removed from primary index
Dups get tossed out.

16. What can I do to improve my SEO?

17. Title Tags
Titles (Keep it short between 3 – 5 words), Less than 66 characters, Brand Name | Keyword and Keyword

18. Meta Descriptions
Use Keywords, less than 150 characters.

19. Create Great Content
Headings
The “Tree Falls in the Forest” Effect <h1>
Make a noise and be found <h2>
This is perhaps the most important concept to grasp about the
functionality of search engines & the importance of search
marketers.
Even when the technical details of search-engine friendly web Bold
development are correct, content can remain virtually invisible to Keywords
search engines. This is due to the inherent nature of modern search
technology, which rely on the aforementioned metrics of relevance
and importance to display results.
Links
Optimization (H1, Bold, Keyword use in your content, Links).

20. Image Names
Good beautiful-large-oak-tree-near-table-mountain.jpg
Bad IMG_DSC_P0325665402.JPG
Human readable filenames, add keywords in alt tags.

21. Image Alt Text
Beautiful large oak tree near table mountain
Good keyword usage in the alt tag.

22. Webmaster Tools
Settings > Webmaster Tools
Tell each search engine to come take a look, add your sitemap XML and gain insights from results.

23. Google Webmaster Tools
Webmaster Tools help spot errors and suggest keywords.

24. Analytics
Settings > Analytics
Google Analytics is totally free! http://www.google.com/analytics

25. Inbound Links
Without links, Search
engines might never
find this page
Get as many people as possible to link to you Blogs, Sites, Clients, Friends & Directory Listings.

26. RSS Feeds
http://mysite.com/feed/rss
Feedburner - http://feedburner.google.com – is a great tool for setting up and monitoring feeds

27. Spread the word across the Web
News/Media/PR SEO Email
Research/White Papers
Blogs + Blogging
Infographics
Comment Marketing
Social Networks
Online Video INBOUND MARKETING! Webinars
(Find Your Audience Organically on the Web)
Forums
Document Sharing
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
Loads of ways to create link-backs and organic growth.

28. What about Social Media?
Google + Bing Now Counting Facebook & Twitter

29. Social Media Platforms
Keywords, links in Tweets, Retweets, Posts & Shares
Grab your username (keyword) and enter your URL (Link Back).

30. Q+A
@yousemble
http://facebook.com/yousemble
hello@yousemble.com
http://yousemble.com

31. Resources
Google Trends (Keyword Demand) - http://google.com/trends
Google Insights - http://google.com/insights/search
Google Analytics - http://google.com/analytics
Google Feedburner - http://feedburner.google.com
Google Webmaster Tools - http://google.com/webmasters
Yahoo! Webmaster Tools - http://siteexplorer.search.yahoo.com
Bing Webmaster Tools - http://bing.com/toolbox/webmaster
Science of Retweets – http://slideshare.net/danzarrella
SEOmoz (Good Resources) - http://seomoz.org
There are plenty of resources out there, this is a good place to start.