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Indonesian Youth
Trends Report|
Youth Trendsetters 2012




Report Price: 3850 USD

www.enterthelab.com                       Copyright of PT Kreasi Pemuda Indonesia
More than 60 Million Youth in Indonesia| Insights undiscovered
             Youthlab is the first factory and repository of youth
       insight, compromised of multi-talented youths of various
        background, the research and consulting company helps
     corporations and organizations create precious connection
                   with the fickle yet precious market segment.
         Through etnographic research, online tracking, creative
          focus group discussion, and other means, we help you
     create a dialogue with the youths of Indonesia in the most
                                                 efficient manner.




                                                                     2
Doctoral Candidate of Psychology,
                      Experienced project manager for
             research project and consultancy, Finalist
              for Garuda’s Business Plan Competition,
                   International Speaker, Indie Culture
              Gatekeeper, Cum Laude Bachelor, Youth
                  Political Activist, Cartoonist, Graphic
                 Designer, Blogger, Twitter Enthusiast,
                     Converse Fans, Fixie Rider, Online
                         entrepreneur, Instagram lover
A bunch of nice young people skilled with research
      experiences & passionate on youth culture| Who we are




                                                              3
3
                                         Bubu.com
                                         Intel
                                         Blitz Megaplex
                                         AIESEC
                                         Goal.com
                                         University of Parmadina
                                         Plan Politika
                                         Merck
                                         Telkomsel
                                         KNPI
                                         Imajinasi Foundation
                                         Provoke Magazine
Youthlab Clients, Subscribers, &
             Community Partners| TIRI
 It took only 2 years for Youthlab to be South Beach Queen
    the benchmark of Indonesian Youth UNKL347
   Culture research Locally and Globally Recapital
                                         Animax
                                         World Assembly of Youth
                                         Epic Magazine
                                         Street Dirt Senayan
                                         Initiative

                                                                   4
How It’s Done | Methodology
We realized that to fully understand youth
culture and behavior we could not expect to
find it through a few focus group discussion.
Basic survey may also be a pitfall in research
if we don’t empathize and use a reverse
psychology on youth. That’s why we don’t
 depend or focus on a singular
methodology, instead we use a
cross transactional data and longitudinal
Investigation notes as source of insights.




                                                 Page 4
Table of Content |Youth Marketing Report

  1.   Youth Trendsetters defined (socio-economic-political background)
  2.   Hobby vs non-hobby based trendsetters
  3.   The flow of trendsetters social life
  4.   Community influencers (what they do and why the become trendsetters)
  5.   Case study of youth trendsetters
  6.   Youth trendsetters shifting
  7.   Youth Trendsetters Mapping
  8.   Summary



  Details of content:
  This report include an intensive survey results with more than 1000 youth participants from
  Padang-Jakarta-Surabaya-Semarang-Malang. Another survey conducted with more
  than 1000 youth in a Big City to catch the future trend. More than 1400 minutes of
  etnography interviews as source of insights. Pictures from field research that describes
  current youth social behavior. A causal research on social media behavior involving more
  Than 300 youth participants.
What is the next steps?
 Catch all our Youth Trends Report out
 December 2012

 Indonesian Youthniverse 3/4 series:
 1/3 Indonesian Youth & Social Media 2012
 2/3 Indonesian Female Youth Trends 2012
 3/3 Handset & Operator Card Trends 2012
 3/4 Indonesian Youthpedia (General trends)
 2012

 Call us for 2 hours of presentation of this
 Report, or include us in your marketing
 strategy elaboration

 Visit our web for more info
 www.enterthelab.com
 Or contact:
 Muhammad Faisal
 Faisal_sii@yahoo.com
 Tarafirst repository
 The Talita
 Tara.talita@gmail.com & behavioral insights
 of Indonesian youth culture

Youth Laboratory Indonesia                     www.enterthelab.com

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(Youthlab Indo) Indonesian Youth Trends Report:Youth trendsetters 2012

  • 1. Photo courtesy of Dendy Darman facebook Indonesian Youth Trends Report| Youth Trendsetters 2012 Report Price: 3850 USD www.enterthelab.com Copyright of PT Kreasi Pemuda Indonesia
  • 2. More than 60 Million Youth in Indonesia| Insights undiscovered Youthlab is the first factory and repository of youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. 2
  • 3. Doctoral Candidate of Psychology, Experienced project manager for research project and consultancy, Finalist for Garuda’s Business Plan Competition, International Speaker, Indie Culture Gatekeeper, Cum Laude Bachelor, Youth Political Activist, Cartoonist, Graphic Designer, Blogger, Twitter Enthusiast, Converse Fans, Fixie Rider, Online entrepreneur, Instagram lover A bunch of nice young people skilled with research experiences & passionate on youth culture| Who we are 3
  • 4. 3 Bubu.com Intel Blitz Megaplex AIESEC Goal.com University of Parmadina Plan Politika Merck Telkomsel KNPI Imajinasi Foundation Provoke Magazine Youthlab Clients, Subscribers, & Community Partners| TIRI It took only 2 years for Youthlab to be South Beach Queen the benchmark of Indonesian Youth UNKL347 Culture research Locally and Globally Recapital Animax World Assembly of Youth Epic Magazine Street Dirt Senayan Initiative 4
  • 5. How It’s Done | Methodology We realized that to fully understand youth culture and behavior we could not expect to find it through a few focus group discussion. Basic survey may also be a pitfall in research if we don’t empathize and use a reverse psychology on youth. That’s why we don’t depend or focus on a singular methodology, instead we use a cross transactional data and longitudinal Investigation notes as source of insights. Page 4
  • 6. Table of Content |Youth Marketing Report 1. Youth Trendsetters defined (socio-economic-political background) 2. Hobby vs non-hobby based trendsetters 3. The flow of trendsetters social life 4. Community influencers (what they do and why the become trendsetters) 5. Case study of youth trendsetters 6. Youth trendsetters shifting 7. Youth Trendsetters Mapping 8. Summary Details of content: This report include an intensive survey results with more than 1000 youth participants from Padang-Jakarta-Surabaya-Semarang-Malang. Another survey conducted with more than 1000 youth in a Big City to catch the future trend. More than 1400 minutes of etnography interviews as source of insights. Pictures from field research that describes current youth social behavior. A causal research on social media behavior involving more Than 300 youth participants.
  • 7. What is the next steps? Catch all our Youth Trends Report out December 2012 Indonesian Youthniverse 3/4 series: 1/3 Indonesian Youth & Social Media 2012 2/3 Indonesian Female Youth Trends 2012 3/3 Handset & Operator Card Trends 2012 3/4 Indonesian Youthpedia (General trends) 2012 Call us for 2 hours of presentation of this Report, or include us in your marketing strategy elaboration Visit our web for more info www.enterthelab.com Or contact: Muhammad Faisal Faisal_sii@yahoo.com Tarafirst repository The Talita Tara.talita@gmail.com & behavioral insights of Indonesian youth culture Youth Laboratory Indonesia www.enterthelab.com