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2011 YouToo Social Media Conference program
2011 YouToo Social Media Conference program
YouToo Social Media
PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences. Chris Baldwin, Principal, True Digital Communications Tyler Norris, Digital Strategist, True Digital Communications
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For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.
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Opening session of 2010 YouToo Social Media Conference with Kyle Lacy of Brandswag.
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It used to be so easy - have good media relations, and control the message around your client. And then the disruptors arrived - social media, bloggers, influencers, the FTC. Now, instead of sending pre-approved information to your media connections, communications have to be tailored to specific audiences, positive-only sentiment is out the window, and digital reach means the potential for crisis is always just a wrong tweet away. In this talk, we'll look at the following changes that the PR industry needs to implement to keep up: • Communication strategies that adapt to the latest Google algorithms; • The ethical pitch and partnership, where long term wins are valued over short-term gains; • The blurring lines between PR, marketing and advertising; • How to use influencers and unfiltered brand champions to react to a crisis. The PR industry is at a crossroads - making the right changes now will prepare you for these changes. Ignorance will simply see you secede to not only your competitors, but to those up-and-coming channels that are taking the attention online your clients crave but you can't deliver on. The decision is yours.
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Ignore SEO at Your Own Peril presented by Dominic Litten from Point to Point at the YouToo 2011 Social Media Conference at Kent State University.
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Recommended
2011 YouToo Social Media Conference program
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PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences. Chris Baldwin, Principal, True Digital Communications Tyler Norris, Digital Strategist, True Digital Communications
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For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.
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It used to be so easy - have good media relations, and control the message around your client. And then the disruptors arrived - social media, bloggers, influencers, the FTC. Now, instead of sending pre-approved information to your media connections, communications have to be tailored to specific audiences, positive-only sentiment is out the window, and digital reach means the potential for crisis is always just a wrong tweet away. In this talk, we'll look at the following changes that the PR industry needs to implement to keep up: • Communication strategies that adapt to the latest Google algorithms; • The ethical pitch and partnership, where long term wins are valued over short-term gains; • The blurring lines between PR, marketing and advertising; • How to use influencers and unfiltered brand champions to react to a crisis. The PR industry is at a crossroads - making the right changes now will prepare you for these changes. Ignorance will simply see you secede to not only your competitors, but to those up-and-coming channels that are taking the attention online your clients crave but you can't deliver on. The decision is yours.
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Students and communication professionals gathered to discuss the role of social media in public relations and marketing at the 2015 YouToo Social Media Conference. Here are 11 key takeaways from speakers like Gini Dietrich and Mark W. Smith.
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As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape
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