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Social Gaming Presentation from iGaming SuperShow 2011

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James Lowery's presentation from iGaming Supershow 2011

TechnologyEntertainment & Humor
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What do you mean when you say 'Social'
James: Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gaming and the brutal truth about social...
James: gaming is unsocial ,[object Object],[object Object],[object Object],[object Object]
If gaming's best customers are the ones who lose the most, how do they interact with social?
James: They Look for Winners! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If gaming is fairly antisocial, what parts are social?
James: The not-gaming part ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook and gaming?
James: Facebook is everywhere ,[object Object],[object Object],[object Object]
Twitter and gaming?  
James: It's conversational ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What else is there?
James:  Trusted Conversations    ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How would you run a campaign / strategy using this?
James: Social adds influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paul: Unibet is based on WOM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KPI's - which ones matter the most to you?  
James: Increased Deposits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts, the  'elevator take away'  our best, final take away advice  
James: Be the topic of conversation ,[object Object],xkcd.com (May 2011) - not Marie Curie
Thanks! ,[object Object],[object Object],[object Object],[object Object]

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