We created Teem’d (teemd.com) to stimulate the development of relevant, original and localized content from contributors throughout the organization. Designed around groups, the application allows teams to create content together using an intuitive review and approval process. Different groups collaborate across departments or locations and share content with other groups throughout the organization. Local groups can customize these suggestions for their locale or audience. Teem’d was designed to solve the pain of contributors who have a full time job, (as opposed to the pain of specialists who’s full time job is social media), and helps address the distributed community throughout the organization, (as opposed to the generally centralized effort of the social media group).

1. 1
A collaboration tool to organize and
deploy social media
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2. 2
Organizations manage social
media in different ways
One organization – one voice
 Consistent messaging
 Trained / Professional contributors
 Programmed presence
 Strong oversight
• No local engagement
• Expensive to staff
Command and control
 Centralized oversight
 Trained / Professional contributors
 Programmed presence
• Inflexible engagement with local
community
• Challenge to stay on message
• Expensive to staff
Unstructured deployment
 Local contributors
 Self reliant, self organizing groups
 No incremental expense
• Poor oversight
• Uncertain engagement
• Erratic presence
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3. 3
How does Teem’d work?
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4. 1. Local groups share responsibility
to manage Social Media
Executive
Events
Community
Mgr
Marketing
Program
Mgr
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5. Groups create and publish posts
directly to their official channels
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Edit
Approve
Create
Approve
Publish

6. 1. Outcome
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1. Control your message
by crowdsourcing oversight to local teams.
2. Localize the message
by enabling teams to tailor the content for their
customers.
3. Train & develop contributors
with prepackaged suggestions from the social
media director.
4. Manage time and resources
with an intuitive workflow process that
promotes participation.
5. Integrate marketing
with contributions from different stakeholders.

7. 2. National HQ shares social media
ideas & suggestions with local teams
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8. Each group uses the original post
to suit its own community
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Ignored suggestionOriginal post
Published original suggestion
Customized & published suggestion
Customized suggestion and
rescheduled publish date
Original post
Original post
Original post
✕✕
✕

9. 2. Outcome
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1. Control your message
with prepackaged suggestions to the network
2. Localize the message
by prompting groups to “fill in the blanks”
3. Train & develop contributors
with descriptions and explanations of
goals and objectives
4. Manage time and resources
with a private “wire service”
5. Integrate marketing
from the top down

10. In summary
Teem’d transforms how companies organize social
media by creating a “Community of Practice”
• A learning environment
• Common understanding of norms and best practices
• Shared responsibility for contributors, which lessens
• Number of ‘ghost towns’
• Impact of employee turnover
• Easy for stakeholders and employees to contribute
• Ability to adapt content to local communities
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