To enable creative pros with the freedom to create anything they can imagine wherever they are inspired, and publish to any device, Adobe has launchedAdobe Creative Cloud.Adobe Creative Cloud offers members access to Adobe Creative Suite 6desktop tools*, additional products, integration with Adobe Touch Apps, Adobe publishing services, and more so you can take your creative idea and publish it anywhere. Creative Cloud members receive early, immediate access to new features, upgrades, and services as they become available, at no additional cost, and access to a robust online community where you can share your work, connect with peers, and be inspired. The vision of Creative Cloud is to allow our customers to create freely, and work in new ways, and stay connected to a diverse creative community.
Creative pros need to be free to express their ideas in fresh, innovative ways. With Creative Cloud, Adobe is breaking down the barriers that have in the past limited their freedom to capture ideas wherever they are inspired, create anything they can imagine, design content to present consistently on a multitude of devices and publish their best work wherever they need to deliver it.WEB:Web design professionals are looking to keep pace with changes in devices, tablets, web standards and technologies like HTML5 and CSS3 to they can design once, and carry the fidelity through across all these different screens.DESIGN:The design community must not only create rich, high-quality print materials, but carry that design across other devices and publishing formats as well. Digital publications, e-magazines. Many want to evolve their skills, and learn how to create websites, interactive content, and bring their experiences online.VIDEO:Video professionals in television and broadcast must keep pace with changes in camera formats and work faster and more creatively than ever before to satisfy clients with dazzling TV commercials, trailers, training materials, and online video.PHOTOGRAPHY:Photographers are in search of perfect shot…
Let’s talk about how Creative Cloud will provide value to creative pros and give them the opportunity to use more Adobe products when they need them.Get the World’s Best Tools: Download all CS6 and other desktop tools, including new Photoshop Extended,Photoshop Touch, InDesign, Illustrator, Premiere Pro, HTML5 tools and more– plus integrate with Adobe Touch Apps*, so you can work anywhere. Create mobile apps, tablet content, websites, print, interactive, videos... anything you can imagine.Note that Adobe Touch Apps must be purchased via theAppStore or Google Play. Creative Cloud annual members who purchase 3 or more Touch Apps will be given a free month added to their subscription.Store and Share: Use intuitive cloud-based sync and store capabilities to reliably access files anywhere, onvirtually any device, and easily share them with colleagues. Note: Creative Cloud Community features are coming soon.Publish Anywhere: Easily publish and deliver content to iOS and Android smartphones and tablets. Get your work wherever it needs to go*. Publish your content to the web with hosting services. Stay a Step Ahead: Always have the most up-to-date technology. Get updates and new products the instant they become available-- like the upcoming Edge and DPS Single Edition, Acrobat and more, all included in the low monthly price.** With Lightroom 4 now available in CCM, Adobe is already delivering on this promise. In short, Creative Cloud is everything creatives need to go from creative spark to published work.Note that Adobe Touch Apps must be purchased via the AppStore or Google Play. Creative Cloud annual members who purchase and sign into Creative Cloud from three or more qualifying Touch Apps will be given a complimentary month of membership
Customers choose membership plan: annual or month-to-month when purchased directly from Adobe or a 3 or 12-month prepaid membership when purchased from select retail partners. See slide #10 for specific pricing information and details on promotional pricing for current CS customers.Download any or all CS6 solutions (InCopy and InDesign Server not included), plus Edge, Muse and other desktop applications; download Touch Apps plugins, if using Touch Apps, and access online servicesMember downloads desired Touch Apps from iTunes AppStore or Google Play for $9.99 each. When CC members with an annual membership download and log into CC from three or more Touch Apps, they receive a complimentary month of Creative Cloud membership.Store and sync files between Touch Apps, Creative Cloud and desktop applications (requires Touch App plugins)Plugins are available on the Apps and Services Page. With the Adobe Touch App Plugins, you can create files in your Adobe Touch Apps and then edit them in Adobe Creative Suite®. Files created on the tablet with Touch apps are saved in formats that can be brought into Adobe Photoshop, Illustrator and InDesign with no loss of layers or additional steps, to seamlessly transition projects from tablet to desktop. Get access to late-breaking features ahead of the rest of the user baseBy maintaining membership, your ongoing subscription ensures access to latest upgrades, tools, apps, more – no more waiting for the next release of Creative Suite to get new products or features that could save you time and money. Or having to cost justify an upgrade to CS7Compare a traditionalshrinkwrapped product to a one year Creative Cloud membership giving them the same Creative Suite6 productsplus web hosting of up to 5 sitesPLUS new product and feature updates for less than $600 per year. Adobe is evenoffering promos for current CS customers and early adopters which make it even better, which we’ll cover on a later slide.So clearly, Creative Cloud offers customers far more value in many ways.
CS6 is no doubt going to be a large part of the value prop for Creative Cloud. One important clarification… Even though this is called Creative Cloud it doesn’t mean that the products are in the Cloud… you download the apps and install them on your hard drive … just like you use them today…As always there are loads of new features in every single application that will delight designers
A few of the hottest new features include:Mercury performance in Photoshop , Illustrator, and Premiere Pro.Pattern creation in IllustratorGradients on strokes in IllustratorA group of features in InDesign make it easier for you to adapt a single set of content for multiple layouts.For those using Dreamweaver we’ve continued to expand support for HTML5 and CSS3, including a great new feature called Fluid Grid Layouts that makes it easier to design adaptive website layouts.Basically, everything you expect from a major upgrade release is there.
Compare the value for these prices to today’s price tag for a new customer or an existing customer to upgrade, remembering that members won’t have to pay to upgrade to future versions of Creative Suite: $2,599 for Adobe Creative Suite CS6 Master Collection, or $525 upgrade$1,899 for CS6 Design and web Premium or upgrade from $375 $1,899 for CS6 Production Premium or $375 upgrade$1,299 for CS6 Design Standard, or $275 to upgradeAvailability:-Purchase through Adobe online stores 37 countries around the world-Purchase prepaid 3-month and 12-month membership from select retailers in NA, Japan, Australia, New Zealand, France, Germany, UK
Main point:You get far more as part of your Creative Cloud membership than CS6 suites. And you will continue to get more throughout your membership as new features, products, apps and services come to the Cloud.
This is an exciting step forward that Adobe hopes will unleash creativity, but Adobe needs to hear from you. I urge you to learn more about CS6 and Creative Cloud, try out these workflows, and most importantly, make your opinions and experiences heard through Adobe social media channels.Also be sure to check the videos on Adobe TV to learn more, as new videos are being posted regularly.