This document outlines a social media marketing blueprint created by Social2B. It discusses how social media has changed the rules of engagement and marketing funnels. The Social2B methodology is a 5 phase process for developing a social media strategy and ongoing management. It uses a "Social Value Chain" approach to analyze how social media impacts each department in a company and how departments can leverage social communities. The goal is to improve operations, create strategic alliances, and increase social media ROI.