Bike Share Program in Rio de Janeiro, Brazil #IEApplication

1. Sustainability – Bike share program in Rio de Janeiro
Yugho Yoshida
January/ 2014

2. Essays - Question G
Do you think that the lifestyle of the
inhabitants of your town or city
reflects behavior that is in line with
the concept of sustainable
development?
In your opinion, what should be
improved?

3. Sustainability Concept
To achieve Sustainability, the project has to balance economic, social and environmental
demands
Sustainability
Economy
Environment
Prosperity
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Society
People
Planet

4. Urban Transport Sustainability
Cycling is described several initiatives to improve urban transport
Sustainable
Freight
Transport
Transport
management
Access
restrictions
Clean fuels
and vehicles
Urban
Transport
Collective
passenger
transport
Integrated
pricing
strategies
Source: EU Directorate-General for Transport and Energy
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
Human-powered transport

Less car
intensive
lifestyle
Soft
measures
Travel
information
Sustainable
(green)
transport
infrastructure
Bikeways

Cycling

Bike sharing

5. Benefits of a bicycle
Cycling is the greenest mode of transportation and the fastest in a 5 km radius
E
E
$
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6. Bike share experiences around the world
Bike share has only succeed after technology improvements in France
2005:
Launch Velo’v in Lyon
Bike-share tipping point
1965:
Witte Fietsenplan (White Bike
2007:
Launch of
Vélib’ in Paris
Scheme) starts in Amsterdam
2010:
1974:
Launched in La Rochelle, Vélos Jaunes
was in operation for over 30 yeas – the
London
2011:
Rio de Janeiro
longest running program to date
2013:
NYC
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7. Bike sharing initiatives all over the world
Paris Velib bike sharing program stands out as lighthouse to all cities interested in promoting
a sustainable cycling culture
Of the some 600 cities now operating
Launched in 2007, Paris bike sharing
program -Velib – has around 23,000
bikes and 1,800 stations and has the
highest market penetration
- 1 bike per 97 inhabitants
+ 600 bike-share projects
all over the world –
75% are located in Europe
bike share programs, ITDP has singled
out seven for having world class
systems, "hitting the mark with both
high market penetration and high
infrastructure usage:
1. Barcelona
5. New York City
2. Lyon, France
6. Paris
3. Mexico City
7. Rio de Janeiro
4. Montreal
Around 250,000 annual subscribers and
Barcelona bike sharing system has
between 100,000 and 150,000 daily
6,000 bikes, but it has a higher utilization
journeys - each bike makes an average
than Paris scoring about twice as many
of eight trips a day
journeys in relative terms.
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8. London Cycle Superhighways
In another hand, London is promoting a cycling revolution building new infrastructure
Painted a bold, bright blue, the
cycle highways are 1.5 meters
wide and they provide a safer
space and more efficient routes
for cyclists to travel.

9. Developing a successful bike sharing program
Many of the most successful systems share certain common features
Bike sharing
Station
Density
Coverage
Area
Bikes per
residents
Source: THE BIKESHARE PLANNING GUIDE
The Institute for Transportation and Development Policy - (www.itdp.org)
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Quality of
bike
Easy to use
stations

10. Developing a successful bike sharing program
Station Density and Coverage Area
Many of the most successful systems share certain common features
Station Density
Bike sharing
 A dense network of stations
across the coverage area,
with an average spacing of
Station
Density
Coverage
Area
Bikes per
residents
Quality of
bike
300 meters between
Easy to use
stations
stations
Coverage Area
 The minimum area
covered by a system should
be 10 square kilometers,
large enough to contain a
significant number of user
origins and destinations smaller areas may drive
down system usage.
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11. Developing a successful bike sharing program
Many of the most successful systems share certain common features
Bike sharing
Station
Density
Coverage
Area
Bikes per
residents
Quality of
bike
Easy to use
stations
 10-30 bikes should be available for every 1,000 residents within the coverage area.
 Larger, denser cities and metropolitan regions with an influx of commuters served by the system
should have more bikes available to meet the needs of both commuters and residents.
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12. Developing a successful bike sharing program
Many of the most successful systems share certain common features
Bike sharing
Station
Density
Coverage
Area
Bikes per
residents
Quality of
bike
Easy to use
stations
 Comfortable, commuter-style bicycles with specially designed parts and sizes that
discourage theft and resale
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13. Developing a successful bike sharing program
Many of the most successful systems share certain common features
Bike sharing
Station
Density
Coverage
Area
Bikes per
residents
Quality of
bike
Easy to use
stations
 The process of checking out a bicycle should be simple.
 The payment and authorization technology utilized should have an easy-to-use interface and
a fully automated locking system
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14. Rio Bike Bike-Share Program
In spite of the its relative small size, it is a huge success accounting one of the highest
infrastructure use (6,9 daily trips per bike) in the world.
Launched in 2011, Rio bike sharing
program has around 600 bikes and
Price
60 stations
# Trips
# Users
USD 5/ month
2,6 M
180k
USD 2,5/ day
(68% Local)
60 min with no extra
charge
Average
Ride
40 min
3,3 km
Covers 48 km² – around 1,2 stations/ km²
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15. Rio de Janeiro - Improvements in Biking
Biking lanes are restricted to costal areas
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Source: http://estaticog1.globo.com/2012/09/21/MapaCicloviario1.1.pdf

16. Rio de Janeiro - Improvements in Bike Sharing Stations
After several years of successful implementation, bike sharing stations are still only available
on Zona Sul (South Zone). More than 200 stations are expected on Phase 2 (2015).
Source: http://www.mobilicidade.com.br/bikerio.asp
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18. Thank you!
Yugho Yoshida
Yugho.yoshida@gmail.com
January/ 2014