This document discusses business ethics. It defines business ethics as addressing issues of right and wrong in business situations and decisions. It notes that ethics come from core values, not just codes. Maintaining high ethics is important for public expectations, preventing social harm, and protecting businesses and individuals. The document then outlines how ethics relate to different business functions like marketing, advertising, and production. It lists factors like goals, peers, and professional codes that influence business ethics. Benefits of having an ethics code include positive impacts on customers, employees, companies, industries, and society. Potential causes of unethical problems are also discussed.