Carol Vernallis believes that music videos contain many edits to keep time with the music and interest viewers. Her theory states that cameras move with the rhythm, jump cuts are used, edits are obvious, and base tracks structure the video. Andrew Goodwin identified three music video types: amplification relates new meanings to lyrics; illustration tells a story; and disjuncture has little lyric connection. He also believed repetition engages viewers more than narratives. The author argues their video follows these theories through strategic editing, camera work, and visuals that connect to the song's lyrics and themes.

2. Carol Vernallis believes that edits happen much more in music videos and that there is a lot of disjuncture within a
music video and also she believes that there is base track editing as the rhythm is normally linked to the song.
Vernallis’ theory mainly states that:
1.The camera moves in time with the music
2.There are a lot of jump cuts used
3.Edits are obvious to interest the viewer’s more interested.
4.Base tracks are used a lot to structure the video

3. Music videos are normally used to help promote the song and one way how they do this is by making the
audience remember it by the video. When someone watches the video they will think of the song and possibly
vice versa. Andrew Goodwin believed there were three different types of music videos:
1. Amplification is when new meanings occur and it relates to the lyrics, it doesn’t contradict the lyrics.
2. Illustration is when the music video itself tells the story.
3. Disjuncture is when the video itself has little or no connection with the lyrics from the song like they are two
different things and it can sometimes contradict itself.
Andrew Goodwin also believed that traditional narrative style isn’t really associated with pop videos and that
they rely more on repetition to keep the viewers interested.

4. I think our video has everything Carol Vernallis’ theory states. The camera was always in time with the music as
this makes the video look much better and gives the viewers a better understanding. Also we have loads of
jump cuts in order to keep the viewers interested I believe jump cuts are very useful as they skip from one scene
to another in a matter of milliseconds. Further on we used obvious edits to keep the viewers more interested
for example when the two buses passed each other we slow motioned it to make it look more effective. Finally
Carol Vernallis’ believes to use base tracks in order to structure the video and I believe we done this very well as
we used a few noticeable base tracks including: the park, the bus stop, river Thames and London scenery.
Below is an example of how
Below is an example of how
the camera moves in time
we have used jump cuts
with the music
Below is an example of how
we have used obvious edits
Below is an example of the
base tracks we used to
structure our video

5. I believe our music video can be related to Andrew Goodwin’s theory as when you watch our video it will make you think of the
song and when you listen to the song it will make you think of the video. We planned out exactly what we wanted to do to follow
the conventions of this theory and I believe we achieved what we set out to do as the whole video starts from the morning with
sunshine and throughout the video it goes from daytime to night time. We done this because the lyrics suited it and this I where we
followed the amplification part o the theory as our video links to the lyrics. For example when talking about the past we used black
and white effects to resemble the past and also we often showed clips of sunshine as the lyrics contains needing sunshine. Also
when the lyrics said “I was in a place that I didn’t wanna be” we used a clip of our artist isolated in a tunnel with his head in his
hands to link it to the lyrics. In a way the music video does tell the story as it goes from morning to night to represent the artists
journey with the base tracks as well so I believe again we have partly followed Andrew Goodwin’s theory of illustration here. There
is no disjuncture in our video as we wanted to avoid this. Finally as we have a chorus we did have repetition in our video to keep
the viewers interested however we did not rely on it as without the repetition I believe we would of still kept the viewers
interested.
Below are examples of
when the lyrics match
the video