1. Monday 11.00-13.00 Wednesday 11.00-12.00 Dasan Bldg., Room 217 Professor: Michael Prieler, Ph.D. Mainly based on: Baran, Stanley (2008). Introduction to Mass Communication: Media literacy and culture. 5 th edition. Boston: McGraw Hill.

10. Sut Jhally on Media Education Sut Jhally, Ph.D. Professor of Communication University of Massachusetts Source: Media Education Foundation

26. Mass Communication defined Mass Communication is the process of creating shared meaning between the mass media and their audiences.

27. Types of Communication

28. Interpersonal vs. Mass Communication

29. Interpersonal vs. Mass Communication

41. Mass Media as Storytellers

42. Mass Media as Storytellers Source: Media Education Foundation

45. Arabs on Television

48. Media as Storytellers

49. Mass Media as Storytellers Source: Prieler et al. 2008 Note: Percentage of commercials featuring male/female within all commercials featuring people (male and female and different age groups together possible)

51. My childhood heroe: Pumuckl

54. See you next time!