Basic informatoin on SEO and how to optimize your WordPress sites and blog posts.

1. SEO for Wordpress
By Yusuf Chowdhury

2. What is SEO?
SEO stand for Search Engine Optimization
• A process to modify a website (web pages,
blogs, articles, images, videos etc…)
• To increase ranking organically on search
engines(Google, Yahoo, Bing etc…) and
• To drive targeted traffic for relevant search
results.
• The process includes On-Site technique and Off-
site techniques.

3. Why It Is Essential for Your Website
• Ranking leads to lots of targeted traffic
• People searching for your product and
services
Types of Searches:
• Information – news, how-to, opinions
• Product reviews
• Products/services – ready to buy (online
or off)
• Entertainment – games, music, video

4. 100 Billion Searches Each Month!

7. Click Through Rates
Result Position % of Clicks
#1 43%
#2 12%
#3 9%
#4 7%
#5 5%
#6 4%
#7 3%
#8 3%
#9 2%
#10 3%

8. Types of SEO
On-site SEO techniques include
• adjusting the layout of your website,
• adding code on pages,
• HTML scripts,
• inserting relevant keywords within the content of
your website ( Title Tags, Meta Description Tags)
Off-site SEO techniques include the process of
"link building" or getting links back to your site from
others.

10. Why Wordpress?
• WordPress platform has structure and
navigation that is SEO friendly
• Editable SEO you can add SEO plug-ins
• Wordpress allows users to create & manage their
blog or site.
• Plug-ins: WordPress SEO, Platinum SEO, All on
Pack SEO, SEO ultimate
• Comes with Responsive themes for mobile
based sites
• Google loves it!

11. Essential Plugins
• Google XML Sitemaps – Creates sitemaps for your site,
which allows Google's SEO robots to link your site to
search quickly and easy
• Google Analytics for WordPress
• Google XML Sitemaps
• WordPress SEO
• Shareaholic | email, bookmark, share buttons (Sexy
bookmarking) or DiggDigg
• CommentLuv or Disqus comment system
• Permalink

12. What Tools to Use In Keyword
Research?
www.googlekeywordtool.com/
www.google.com/analytics/
http://www.keywordspy.com/
www.google.com/webmasters/tools/

17. Keyword Research
• Relevant and Niche based
• Low Competition
• General vs. Long tail keywords
• Local Search vs. Global
• 1,000 to 10,000
• Export your Keywords list

19. How to optimize your website for
On-Site SEO?
• Content
• Title tags (60-70):
• Keyword-rich -Different on EACH page
• Meta tags(140-140):
o displayed below the title in search results
o use dynamic, promotional language
o use keywords
• Anchor text
• URL Extensions
• Alt tags: include keywords in your alt tags

20. How to optimize your website for
Off-SEO?
Link-Building:
• Links pointing to a website from a variety of other quality
websites play a tremendous role in a website’s ability to rank
highly. These are called backlinks, in-bound links, or in-links,
interchangeably
• Hyperlinks to your website from other websites
• Submit your website to SEs and Web Directory (Yahoo,
DMOZ, LookSmart ).
• Links must be relevant and trustworthy
• Outgoing links and incoming links
• Internal links or external links

21. Where Do Good Links Come
From?
Blog Comments
News sites (Press Releases)
Social Networking Sites
Niche Based website
Web directories
Video Sites
Forum
Guest blogging
Request

22. Optimize Your Blog Posts
1- Title tag - Page/post title as it shows up in the top of your browser in the
search engine
2- Meta Description Tag - Paragraph below the title - used to draw readers in
3- Keyword meta tags – Words or search terms you want your information to
show up for
4- Permalink – Everything after the domain name that references the post or
page
5- Headings – Words used in the headings of your content
6- Paragraphs – How often your keyword is used throughout the paragraph in
your post
7- Formatting – Emphasize your keywords: bold, italicize, underline
8- Links – Quality of sites linking to and from your site

23. Steps to Take
• Install Firefox SearchStatus plug-in.
• Start with keyword research using Google
Keyword Tool
• Write for both your audience and for
search engine
• Use keywords in meta description, post
title, headings tags and paragraphs.

24. Steps to Take (Continued)
• Use few, relevant keywords rather than many
unrelated keywords.
• Use internal links to other resources within
your blog.
• Bold and italic your keywords for bonus points.
• Build a network of links to and from
authoritative sites to build your own page rank.

25. Source: SEOmoz.com

26. Q&A

27. Resources and links.

28. SEOmoz.org
SearchEngineLand.com
SEOBook.com

29. Contact Info
yusufchowdhury@gmail.com
Twitter.com/yusufchowdhury
Facebook.com/OnlineBusinessOwners
Linkedin.com/in/yusufchowdhury
Cell: 210-316-3123