How small businesses use social media to leverage their marketing capabilities and advantages

1. SOCMED MARKETING FOR SME* *Small-Medium Enterprise YUSWOHADY Blog: www.yuswohady.com Twitter: @yuswohady

2. 1 INTRODUCTION

3. THE FIRST SOCMED MARKETING BOOK IN INDONESIA

4. Offline Customer COMMUNITY E = wMC2 Online Marketing ENERGY (Horizontal Power) Word of MOUTH (MOUSE) “HORIZONTAL MEANS SOCIAL”

5. MARKETING 1.0 MARKETING 2.0 HORIZONTAL VERTICAL Many to Many 1 to Many Marketeras BROADCASTER Marketeras CONNECTOR

6. Five Reasons Why Business is Social         !    Consumer Generated Content Collaboration Collective Intelligence Community Conversation

7. DEMOCRATIZATION OF RESOURCES SIZE ISN’T MATTER ANYMORE

8. REMEMBER... SOCIAL MEDIA AGE IS SMALL BUSINESS AGE

9. 2 THE MODEL

10. SOCMED MARKETING FOR SME THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMER CONVERSATION ACTIVATION

11. STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2 BUILD CONVERSATION, ACTIVATION, COCREATION

12. EXAMPLE An SME that operates a pre-school institution wants build a community of moms that concern with the development of their children.

13. #1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION THE HOME: Inspiring Moms Blog ACTIVATION THE EVENT: Inspiring Moms Award COCREATION THE BUZZ: Inspiring Moms Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-39 Demographic: Have todler, pre-school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS

14. #2. IDENTIFY COMMON INTERESTS Common interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future

15. #3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up

16. THE SIMPLE SOCMED PLATFORM SOCMED CHANNEL “THE ROAD” LANDING PAGE “THE HOME” COMMUNITY BLOG SOCMED CHANNEL SOCMED CHANNEL

17. Every Company Is Media Company EC = MC Tom Foremsky Because every company must create and publish content that attract its community member

18. MARKETING IS NOT ONLY ABOUT SELLING IT’S ABOUT FACILITATING

19. 3 CASE STUDY

20. CASE STUDY WINWEB

21. WinWeb is an SME that sells cloud-based small business software. It develops a social media strategy that facused on building community and creating relevant contents for its target client i.e. small business.

22. THE PRODUCT AND SOLUTION

23. THE CONTENT: “HOW-TO” VIDEO PROGRAMS

24. THE CONTENT: CONVERSATION THROUGH BLOG

25. THE CONTENT: “TIPS-BASED” ARTICLES

26. THE CONTENT: CHANNELING THROUGH TWITTER

27. THE CONTENT: CHANNELING THROUGH TWITTER

28. THE CONTENT: CHANNELING THROUGH OTHER BLOG

29. CASE STUDY YUSWOHADY *note: narsis dikit nggak papa ya... Hehehe 

30. LANDING PAGE SOCMED CHANNEL

31. LANDING PAGE SOCMED CHANNEL

32. SOCMED CHANNEL: FACEBOOK- NOTES

33. SOCMED CHANNEL: TWITTER

34. SOCMED CHANNEL: FOURSQUARE

35. CONVERSATION: ARTICLE DISCUSSION

36. CONVERSATION: ARTICLE DISCUSSION

37. ACTIVATION: OFFLINE SEMINAR

38. ACTIVATION: OFFLINE SEMINAR

39. COCREATION: INVITE FOLLOWERS TO CONTRIBUTE Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000

40. More sales are made with friendship than salesmanship Jeffrey Gitomer – Sales Bible

41. THANK YOU