Florence and the machine "lungs" digipak analysis

1. Florence and the machine
Lungs DigiPak analysis
The main character featured
throughout this DigiPak is the artist herself,
Florence Welch, this Is made clear with the front
cover of her being in the centre with her iconic
pale skin and red hair. On the front cover her
body language is very fragile and lady like, with
her face looking away and down from the
camera this makes us feel as though we are
being intrusive in a private moment and could
suggest she is saddened and hurt; her arms are
open and sprayed Asif she were laying down or
had been pushed against the background and
her eyes are closed. the way her arms are to the
camera could suggest she is being open with us
and not hiding anything or she is allowing herself
to be hurt by another, creating an enigma of a narrative. The way she has been
styled is also interesting as to me she is reminiscent and has taken inspiration
from the idea of a traditional woman in the Victorian age, with her pale skin,
red hair and pleated, flowing robe, for example, on the right is the painting
‘Alice’ from the 18th century by the Artists Henry Tanworth Wells which
represents a women of that time; I can See great similarities in the way Florence
Welch is styled and this painting in that they both Capture the essence of the
classic and fragile ‘English rose’.
following on with the theme of the 18th century, within the mise
en scene there are a lot of dark colours used such as greens, blues, reds and
blacks, similar to the style tof the gothic Victorian age in paintings. The dark
colours also have connotations of sadness and hard times and so link with the
genre of her music indie-rock. The hands featured on the cd cover I would say
are again a piece of iconography, paying homage to the gothic renaissance era,
with similarities to paintings by Leonardo Da Vinci and Raphael in the style of
painting and colour. There are also connotations of the same era with the back
cover on the Digipak, which I would say is almost a replica of Victorian medicinal
drawings of organs.
the images on this Digipak are either illustrations or images with
the idea of being outside, the front cover is probably taken in a studio however
the backdrop is designed with flowers, foliage and birds to give an outdoor
appearance. Again portraying that natural image. The final image on the inside
of the Digipak shows Florence on the shoulders of her fans and holding
Hands with them, presumably at her concert; this to me shows that though her
recent success, she is still in touch with her music and her fans are very
important to her, this image was included to show her appreciation to her fans
who bough the album.