Market-driven journalism applies concepts of marketing to journalism by designing content to promote news organizations' websites and products to advertisers, while also attempting to satisfy consumers. This occurs at the macro level through centralized content across media conglomerates, at the meso level by tailoring specific articles to promote brands, and at the micro level through the relationship between producers and consumers. However, questions arise regarding whether market pressures undermine journalistic norms and whether policy should regulate potential issues like lack of transparency around advertorial content.
5. The New News Business - Market-drivenJournalism Marketing + Journalism = Market-driven journalism
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10. News Limited the worlds’s third largest media conglomerate Parent company of an interlocking media empire that includes television, movies, cable networks, book publishing, satellite TV, magazines and newspapers operating in the United States, Australia, Europe, Latin America, Asia and the Pacific Basin
11. Meso-level Contents are designed to promote news organizations’ websites to advertisers Journalists are writing for selling the products as well as satisfying consumers
14. Micro-level The relationship between news producer and consumer Consumers lack the basis for determining the “fairness” and “accuracy” news reporting Dimensions: Newsworthiness & Accuracy
17. Conclusion Market driven journalism connects online journalism under macro, meso and micro level News organization maintains relationship with advertises and meet consumers’ needs to maximize its profit
18. Questions To what extent do the journalists cover the interest of audience that actually represents the voice of audience? Market-oriented journalism has become controversial because it raises questions about the norms, values, and practices that govern production of content in news-media organizations. Do you think there should be any policy regulating media firms and journalist’s practice in market-driven journalism? On the web, it's not always clear that the videos and related articles are advertorials. As consumers, do you think it’s better to state the advertisement clearly?
19. Reference Agaba, GR 2004, ‘An exploration of the effect of market-driven journalism on The Monitor newspaper's editorial content’, Rhodes University. Beam, RA 2003, ‘Content differences between daily newspapers with strong and weak market orientation’, Journalism and Mass Communication Quarterly, vol.80, no.2, summer, pp.368-390. Cohen, EL 2002, ‘Online Journalism as Market Driven Journalism’, Journal of Broadcasting and Electronic Media, vol.46, no.4, pp.532-548. Yeung, G 2011, ‘A market-driven journalism’, HKUSPACE, 28 August, accessed 13 September, <http://hkuspace.wordpress.com/2011/08/28/a-market-driven-journalism/>.
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