This is a short talk that I gave as a provocation at Reshaping Boundary: Art, Design and Management at Case Western Reserve University on Sept 24, 2009.

1. digitalization in post-
professional world:
a provocation
Youngjin Yoo
Temple University
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2. 1.0
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3. two stories
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6. 2.0
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7. 2 big trends
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8. 1.1
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9. Moore’s law
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11. 10000
1000
100
Capacity (GB)
10
1
0.1
0.01
0.001
1980-Jan1985-Jan1990-Jan1995-Jan2000-Jan2005-Jan2010-Jan2015-Jan
Year
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15. by year 2020
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16. $1000 PC will become
$10 PC
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17. where does this lead us to?
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18. ubiquity of digital technology
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19. digitalization
of tools and
works
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20. digitalization of
familiar things
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21. digitalization of contents
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22. digitalization of
time & space
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23. digitalization of
relationship
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24. digitalization of triviality
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25. digitalization of all
dimensions of
human experiences
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26. place
things experiences people
time
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27. things that were unrelated
become connected
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29. familiar images of
computing
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34. new images of computing
experiences
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43. 1.2
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44. digital generation
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47. “cut & paste???”
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48. participatory economy
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52. 3.0
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53. the end of industrial
economy
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54. separation of
production and consumption
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55. "When I was a boy ... in front of every house
in the summer evening you would find young
people together singing the songs of the day
or the old songs. Today you hear these infernal
machines going night and day. We will not
have a vocal cord left. The vocal cords will be
eliminated by a process of evolution, as was
the tail of man when he came from the ape."
John Philip Sousa, quoted in Remix (L. Lassig)
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56. “Painting and sculpture were organically one
with architecture, as that was one with the
social purpose that building served. Music and
song were intimate parts of the rites and
ceremonies in which the meaning of group life
was consummated. Drama was a vital
reenactment of the legends and history of the
group life."
John Dewey from Art as Experience
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57. "The growth of capitalism has been a
powerful influence in the development of the
museum as the proper home for works of art,
and in the promotion of the idea that they
are apart from the common life. The
nouveaux riches, who are important byproduct
of the capitalist system, have felt especially
bound to surround themselves with works of
fine art which, being rare, are also costly.
Generally speaking, the typical collector is the
typical capitalist."
John Dewey from Art as Experience
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58. “vocal cord” was
emasculated
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59. professional ...
managers
musicians
artists
institutions
schools
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60. that’s us!
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61. post-professional society
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62. 4.0
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63. new experiences
in mundane familiars of everyday life
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64. new boundaries
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65. production vs. consumption
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66. private vs public
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67. physical vs. virtual
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68. local vs. global
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69. across organizations
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70. across disciplines
(art, design, engineering, science and management)
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71. identities and roles
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72. “Creation of novel things is not the only creativity. The sensibility
that allows one to rediscover the unknown in the familiar is
equally creative. We hold a great accumulation of culture in our
own hands, yet we remain unaware of its value. The ability to
make use of these cultural assets as a virgin resource is no less
creative than the ability to produce something out of nothing.
Beneath our feet lies a gigantic, untouched vein of ore. Just as
simply donning sunglasses makes the world look fresher to us,
there is an unlimited number of ways of looking at things, and
most of them haven't been discovered yet. To awaken and
activate those new ways of perceiving things is to enrich our
cognitive faculty, and this relates to the enrichment of the
relationship between objects and human beings.”
Kenya Hara, Designing Design
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