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introduction
                            context
                            attitude
                            methods
                            organize




Friday, February 19, 2010
what is the most
                   famous innovation over
                     the last few years?


Friday, February 19, 2010
Friday, February 19, 2010
since      2007...

                 40,000,000 iPhones
                 2,000,000,000 apps

Friday, February 19, 2010
99.4% apps
                                  for iPhones




Friday, February 19, 2010
game changer



Friday, February 19, 2010
zero


Friday, February 19, 2010
30%


Friday, February 19, 2010
375% annual growth
                 from 2008 to 2009




Friday, February 19, 2010
$50 billion in revenue



Friday, February 19, 2010
world largest “mobile
                            device” manufacturer


Friday, February 19, 2010
There are many better
                             phones. But none of
                                  them copied its
                                        success.


                                      Why?




Friday, February 19, 2010
Friday, February 19, 2010
Friday, February 19, 2010
140,000



Friday, February 19, 2010
Friday, February 19, 2010
what is the secrete of
                           its success?


Friday, February 19, 2010
it is NOT a phone



Friday, February 19, 2010
multiple meanings



Friday, February 19, 2010
from things to actions



Friday, February 19, 2010
deep changes in the

                            economy


Friday, February 19, 2010
CFO
                            of the year




Friday, February 19, 2010
CFO
                            magazine




Friday, February 19, 2010
1998 - Scott Sullivan
                            WorldCom


Friday, February 19, 2010
1999 - Andrew Fastow
                                 Enron


Friday, February 19, 2010
2000 - Mark Swartz
                                 Tyco


Friday, February 19, 2010
sponsor
                            Arthur Andersen


Friday, February 19, 2010
ethical issue?



Friday, February 19, 2010
shifts
                            in the economy




Friday, February 19, 2010
from industrial economy




Friday, February 19, 2010
to knowledge economy




Friday, February 19, 2010
making the
  same stuff
  better and
  cheaper is
  not enough



Friday, February 19, 2010
access to
                            capital market
                            is not as
                            important



Friday, February 19, 2010
Friday, February 19, 2010
what kind of ideas?



Friday, February 19, 2010
Yu-Gi-Oh Economy

                   Trading       GameBoy      Movie
                    card           pack




                TV series         Toys     On-line game


Friday, February 19, 2010
more than just cards



Friday, February 19, 2010
connections
                   create unique experiences




Friday, February 19, 2010
knowledge economy

Friday, February 19, 2010
things   actions
Friday, February 19, 2010
possession          experience
Friday, February 19, 2010
single meaning




    multiple meanings



Friday, February 19, 2010
OR   AND


Friday, February 19, 2010
foreground   background

Friday, February 19, 2010
noun     verb


Friday, February 19, 2010
2+2=4



Friday, February 19, 2010
2x2=4



Friday, February 19, 2010
when rule changes



Friday, February 19, 2010
everything changes



Friday, February 19, 2010
even if they look familiar



Friday, February 19, 2010
What are you selling?

                              Starbucks	
  
                                  vs.	
  
                            Dunkin’	
  Donuts


Friday, February 19, 2010
All bags are not
                            created equal!


Friday, February 19, 2010
Mon	
  Blanc
                                vs.
                               Bic
                            There is Mont
                               Blanc
Friday, February 19, 2010
and the rest...

Friday, February 19, 2010
solution selling

                                 IBM
                                 UPS

Friday, February 19, 2010
reduction of
                            variance


Friday, February 19, 2010
creation of
                            variance
Friday, February 19, 2010
Blue Ocean



Friday, February 19, 2010
Friday, February 19, 2010
Red Mango

Friday, February 19, 2010
Nike’s competitor?



Friday, February 19, 2010
Nintendo



Friday, February 19, 2010
competition of


                            ideas


Friday, February 19, 2010
the future of car?



Friday, February 19, 2010
ultimate
                            driving machine




Friday, February 19, 2010
moving
                            computing
                             platform


Friday, February 19, 2010
urban transporter




Friday, February 19, 2010
own your verb



Friday, February 19, 2010
are you a noun
                            company or a verb
                                company?


Friday, February 19, 2010
Friday, February 19, 2010
small group work



Friday, February 19, 2010
choose one company
                         from your group


Friday, February 19, 2010
core value and mission
                         statement


Friday, February 19, 2010
what are your nouns
                                and verbs?


Friday, February 19, 2010
identify a stakeholder
                             describe the current
                              experience of the
                                 stakeholder

Friday, February 19, 2010
Friday, February 19, 2010

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innovation By Design -- Context