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Session 4 It And Competitive Strategy
1.
IT and Competitive Strategy
© copyright 2007, youngjin yoo
2.
how do I
align my technology to my firm’s strategy? © copyright 2007, youngjin yoo
3.
strategy question
© copyright 2007, youngjin yoo
4.
strategy question how do
you build sustainable competitive advantage? © copyright 2007, youngjin yoo
5.
Michael
Porter © copyright 2007, youngjin yoo
6.
Michael
Porter it’s all about positioning © copyright 2007, youngjin yoo
7.
Michael
Porter it’s all about positioning five forces © copyright 2007, youngjin yoo
8.
Michael
Porter it’s all about positioning five forces three generic strategies © copyright 2007, youngjin yoo
9.
Threat of
new entrants Bargaining power Rivalry among Bargaining power of suppliers existing competitors of buyers Threat of substitute products or services © copyright 2007, youngjin yoo
10.
© copyright 2007,
youngjin yoo
11.
CK Prahalad ©
copyright 2007, youngjin yoo
12.
CK Prahalad it is
about unique resources © copyright 2007, youngjin yoo
13.
CK Prahalad it is
about unique resources capabiliti es © copyright 2007, youngjin yoo
14.
CK Prahalad it is
about unique resources capabiliti es core competencies © copyright 2007, youngjin yoo
15.
Kathleen Eisenhardt ©
copyright 2007, youngjin yoo
16.
Kathleen
Eisenhardt it is about ability to innovate © copyright 2007, youngjin yoo
17.
Kathleen
Eisenhardt it is about ability to innovate dynamic capability © copyright 2007, youngjin yoo
18.
Kathleen
Eisenhardt it is about ability to innovate dynamic capability hyper competition © copyright 2007, youngjin yoo
19.
© copyright 2007,
youngjin yoo
20.
how can you
exploit IT to build sustainable © copyright 2007, youngjin yoo
21.
it depends!
© copyright 2007, youngjin yoo
22.
positioning
© copyright 2007, youngjin yoo
23.
Wal-Mart and EDI
© copyright 2007, youngjin yoo
24.
create unique
resources © copyright 2007, youngjin yoo
25.
© copyright 2007,
youngjin yoo
26.
IT + culture
© copyright 2007, youngjin yoo
27.
IT + culture IT
+ ownership structure © copyright 2007, youngjin yoo
28.
IT + culture IT
+ ownership structure IT + access to capital © copyright 2007, youngjin yoo
29.
IT + culture IT
+ ownership structure IT + access to capital IT + operation excellence © copyright 2007, youngjin yoo
30.
IT + culture IT
+ ownership structure IT + access to capital IT + operation excellence IT + brand © copyright 2007, youngjin yoo
31.
IT + culture IT
+ ownership structure IT + access to capital IT + operation excellence IT + brand IT + HR © copyright 2007, youngjin yoo
32.
first mover
© copyright 2007, youngjin yoo
33.
Amazon
vs Barns & Noble © copyright 2007, youngjin yoo
34.
Me First
vs. Me Too © copyright 2007, youngjin yoo
35.
Amazon
© copyright 2007, youngjin yoo
36.
Amazon Introducing new feature
© copyright 2007, youngjin yoo
37.
Barns & Noble
© copyright 2007, youngjin yoo
38.
Barns & Noble integration
with inimitable resources (physical stores) © copyright 2007, youngjin yoo
39.
it’s personal beliefs
© copyright 2007, youngjin yoo
40.
technology optimists
© copyright 2007, youngjin yoo
41.
technology alone can
and will be the source of sustainable competitive advantage build proprietary systems keep it secrete © copyright 2007, youngjin yoo
42.
© copyright 2007,
youngjin yoo
43.
Mrs. Fields Cookie
© copyright 2007, youngjin yoo
44.
Mrs. Fields Cookie American
Airline © copyright 2007, youngjin yoo
45.
Mrs. Fields Cookie American
Airline City Bank © copyright 2007, youngjin yoo
46.
Mrs. Fields Cookie American
Airline City Bank IBM-Mayo Clinic © copyright 2007, youngjin yoo
47.
Mrs. Fields Cookie American
Airline City Bank IBM-Mayo Clinic HyperActive Bob © copyright 2007, youngjin yoo
48.
technology pessimist
© copyright 2007, youngjin yoo
49.
technology is a commodity
utility © copyright 2007, youngjin yoo
50.
others
© copyright 2007, youngjin yoo
51.
they will copy
it © copyright 2007, youngjin yoo
52.
if not the
same system © copyright 2007, youngjin yoo
53.
similar enough is
enough © copyright 2007, youngjin yoo
54.
IT value will
evaporate © copyright 2007, youngjin yoo
55.
first mover makes
all the mistakes © copyright 2007, youngjin yoo
56.
second mover will
learn © copyright 2007, youngjin yoo
57.
price will go
down © copyright 2007, youngjin yoo
58.
consumer will
benefit © copyright 2007, youngjin yoo
59.
ATM Airline reservation systems
ERP © copyright 2007, youngjin yoo
60.
socio-technical perspective
© copyright 2007, youngjin yoo
61.
© copyright 2007,
youngjin yoo
62.
Technology (Efficiency)
© copyright 2007, youngjin yoo
63.
Managerial Capabilities
Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
64.
Managerial Capabilities
Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
65.
Managerial Capabilities
Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
66.
Managerial
Technology Sustainable Capabilities (Efficiency) competitive (Uniqueness) Advantage © copyright 2007, youngjin yoo
67.
Some statistics
© copyright 2007, youngjin yoo
68.
creative destruction
people © copyright 2007, youngjin yoo
69.
Joseph Schumpeter
© copyright 2007, youngjin yoo
70.
Joseph Schumpeter creative destruction
is the engine of the capitalism © copyright 2007, youngjin yoo
71.
Sustainable
Competitive IT-enabled Advantage innovation Time & History © copyright 2007, youngjin yoo
72.
it’s like a
garden © copyright 2007, youngjin yoo
73.
time matters!
© copyright 2007, youngjin yoo
74.
© copyright 2007,
youngjin yoo
75.
• technology optimist
© copyright 2007, youngjin yoo
76.
• technology optimist •
technology pessimist © copyright 2007, youngjin yoo
77.
• technology optimist •
technology pessimist • socio-technology perspective © copyright 2007, youngjin yoo
78.
• technology optimist •
technology pessimist • socio-technology perspective • constructive destructionist © copyright 2007, youngjin yoo
79.
© copyright 2007,
youngjin yoo
80.
all of these
are valid perspectives © copyright 2007, youngjin yoo
81.
© copyright 2007,
youngjin yoo
82.
choose what works
for you and your company © copyright 2007, youngjin yoo
83.
© copyright 2007,
youngjin yoo
84.
understand your company’s strategic
orientation first © copyright 2007, youngjin yoo
85.
IT architecture is
too important to leave to the geeks © copyright 2007, youngjin yoo
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