Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
11. a note on language:
user centred design;
human centred design;
user experience;
design thinking (+ more...)
often interchanged, all related but
each has its own distinct definition,
history and foundations
17. design thinking modes
Empathy:
when you feel what the other person is feeling and
can mirror their expression, their opinions, and
their hopes.
Why?
to discover people’s explicit and implicit needs so
that you can meet them through your design
solutions.
Hassno Platner Institute of Design design thinking modes
19. design thinking modes
Define:
Defining the problem using a unique, concise
reframing of the problem that is grounded in user
needs & insights
Why?
expose new opportunities by looking at things
differently; guide innovation efforts; make sure
we’ve identified something worth working on
Hassno Platner Institute of Design design thinking modes
20. design thinking modes
Ideate:
generating many possible solutions to a
problem
Why?
generate maximum innovation potential in a short
amount of time; incorporate different perspectives;
build excitement
Hassno Platner Institute of Design design thinking modes
21. example
design thinking for better healthcare derived from
experience from hotel and airline industries
http://www.psfk.com/2010/02/does-healthcare-need-a-shot-of-design-thinking.html
http://www.priestmangoode.com/content/uploads/The-Health-Manifesto.pdf
22. design thinking modes
Prototype:
is creating a concrete embodiment of a concept
which becomes a way to test your hypotheses get
you closer to your final solution
Why?
to gain empathy; to explore; to test; to inspire
Hassno Platner Institute of Design design thinking modes
24. design thinking modes
Test:
test your concept with users using your
prototypes/
Why?
To understand how users understand and use
the concept. It is a way of continuing to gain
empathy for your users and evaluate your solution.
Hassno Platner Institute of Design design thinking modes
25. example
Mayo Clinic exam room redesign
Watch a video about the exam room rediesign: http://www.youtube.com/watch?v=h8eftsNB9xs
30. key is collaboration:
most problems are too complex for
one person.
multiple perspectives, skills,
disciplines, experiences and
knowledge is key.
31. top three takeaways:
• design thinking is an approach to
problem solving & innovation
• 5 modes of design thinking guide
the design process
• people first!
Zaana Howard | QUT
@zaana | zaanahoward@gmail.com | zaanahoward.com