Local search is evolving as more searches are done on mobile devices. Yahoo aims to provide instant answers to users regardless of how they conduct searches. Yahoo indexes data from websites and applications to provide comprehensive, accurate and relevant local search results. Through partnerships and search tools for developers and publishers, Yahoo wants to offer a richer search experience to users seeking local information on their mobile devices.

1. Local and Mobile Search: Evolving Search Engine Experience Shailesh Bhat Senior Product Manager Yahoo! Local

2. Today’s Online Local Search Experience 28 Million Monthly Users 18,000 City Pages 17 Million Businesses

5. Source: ComScore qSearch, March 2008. +76% +23% CAGR Local Searches The Rise of Local Searching

6. Web Search today Limited choice Limited personalization Limited visibility Limited influence Limited innovation

7. Local Search is Evolving within Web search “ Must Buy”

9. Monkey parts leads to richer experience Task links Structured data Sharing Media User control

10. SearchMonkey: How Does it Work? Index Acme.com’s Web Pages Acme.com’s database DataRSS feed RDF/Microformat Markup Site owners/publishers share structured data with Yahoo! Site owners & third-party developers build SearchMonkey apps Consumers customize their search experience with Enhanced Results or Infobars 1 2 3 Page Extraction Web Services

11. Who is already there?

12. Where to find them

13. Local Information in High Demand on Mobile Devices Source: MMA Mobile Search Consumer Insight Report, August 2006

14. Mobile as an entry point for Local Information Source: Mobile Market View, Nov 2008, The Kelsey Group 9.6 3.4 Connected with a social networking site 13.7 8.2 Movies or other entertainment 14.3 6.4 Products or services outside their local area 15.6 9.8 Products or services in their local area 17.6 10.8 Maps or directions 2008 2007 Local Information usage (% of users)

16. Yahoo! oneSearch Offers Online Ease-of Use A hungry person in San Francisco enters… pizza http://m.yahoo.com

17. Y! oneSearch Local Listings – Detailed Results

21. Thank You Shailesh Bhat [email_address]