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Local Search Optimization WebmasterWorld – Las Vegas 2008 Justin Sanger, Founder/President, LocalLaunch!
“ It is not just for brick-and-mortars anymore. Many Web sites have discovered the power of local targeting. This session will focus on the marketing aspects of local search.” WebmasterWorld – Las Vegas 2008
Local Search will influence of Trillion Dollars ,[object Object],[object Object],[object Object],[object Object],[object Object]
Everything changed with a few events…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Update Florida – November 2003 ,[object Object],[object Object],[object Object],[object Object]
One Box - Local in Y and G SERPs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Gmaps on iPhone – July 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what does this all mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Search Optimization Fragmentation City.com San Francisco.com Boston.com Pure Local Search Engines Yahoo Local, Google Local Local.com, CitySearch.com SEs and Local Paid Search Adwords Local Targeting Panama Local Sponsored MSN AD Center IYPs DexKnows.com YellowPages.com Superpages.com Local Shopping ShopLocal Krillion Destination Vertical Search HouseValues.com Cars.com Online Classifieds Google Base Oodle.com Craig’s List Local Media Sites Chicago Tribune MetroMix.com OC Register Social Networking Yahoo 2.0, Insider Pages Judy’s Book, Yelp
Local Search Optimization Pyramid of Success Base Data Business Profiles Local Score Google References UGC and Social Authoritative Coattails Deep Vertical and Local Link Structures
Google Local’s Overview, Details, Reviews, Web Pages
Manipulating the SERPs with Local data
 
Today, winning in local is about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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local_search_optimization-justin_sanger.ppt

  • 1. Local Search Optimization WebmasterWorld – Las Vegas 2008 Justin Sanger, Founder/President, LocalLaunch!
  • 2. “ It is not just for brick-and-mortars anymore. Many Web sites have discovered the power of local targeting. This session will focus on the marketing aspects of local search.” WebmasterWorld – Las Vegas 2008
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8.
  • 9.
  • 10. Local Search Optimization Fragmentation City.com San Francisco.com Boston.com Pure Local Search Engines Yahoo Local, Google Local Local.com, CitySearch.com SEs and Local Paid Search Adwords Local Targeting Panama Local Sponsored MSN AD Center IYPs DexKnows.com YellowPages.com Superpages.com Local Shopping ShopLocal Krillion Destination Vertical Search HouseValues.com Cars.com Online Classifieds Google Base Oodle.com Craig’s List Local Media Sites Chicago Tribune MetroMix.com OC Register Social Networking Yahoo 2.0, Insider Pages Judy’s Book, Yelp
  • 11. Local Search Optimization Pyramid of Success Base Data Business Profiles Local Score Google References UGC and Social Authoritative Coattails Deep Vertical and Local Link Structures
  • 12. Google Local’s Overview, Details, Reviews, Web Pages
  • 13. Manipulating the SERPs with Local data
  • 14.  
  • 15.