1. Organic Keyword Research and Selection Presented by: Craig Paddock Boost Ranking Slide 1 of 117

2. Keyphrase Research = Keyphrase Popularity

3. Keyphrase Research = Keyphrase Popularity X

6. Google Adwords

12. “John McCain” “ Barack Obama”

16. Keyphrase Expanders/Variations-

17. Google Search Box Increased importance for selected terms

24. Engagement

25. Click-thru & Quality

35. Keyphrase Data

36. 724 3,546 17,000 13 1 1 5.39% 39 vitwswjt wjjicz livz blsics 980 122,236 1,620,000 86 1 6 4.18% 41 pzrswnll wzb sitz 943 3,769 46,100 0 1 1 4.88% 46 vs wjjicz livz 557 24,600 2,420,000 264 - - 8.26% 46 jrzz wzb plgz 1,539 277,094 387,000 3 - - 3.05% 47 Wzb Sitz lwvlin 1,587 762,118 1,750,000 42 - - 3.15% 50 Wzb lwvlin 2,515 628,227 278,000,000 711 - - 2.62% 66 lwvlin 1,714 649,599 46,500,000 1110 - - 4.20% 72 lwvlin Nlvz 933 21,601 1,070,000 755 - - 8.25% 77 jrzz wzbsitzs 2,204 45,459 75,700 0 2 15 6.40% 141 wzb sitz jrzz businzss 2,705 125,491 745 19 - - 5.25% 142 jrzz intzrnzt hwsting 3,459 664,972 1,540,000 190 - - 4.86% 168 jrzz lwvlin nlvzs 2,202 98,660 703,000 9 1 1 7.90% 174 vitwswjt wyzb hwstin 3,207 136,872 451,000 119 - - 6.70% 215 jrzz lwvlin rzgi 5,227 185,887 299,000 251 - - 5.13% 268 jrzz wzbsitz hwstig 17,027 720,834 1,730,000 12 - - 1.93% 329 ywur wwn wzbsitz 12,927 980,035 168,000 18 1 8 2.56% 331 tzltz yzb sitz 14,047 825,147 1,180,000 34 - - 5.10% 717 wzb hwsting jrzz 24,185 912,221 1,560,000 159 1 3 3.20% 775 vitwswjt livz 20,731 82,415 1,480,000 85 1 1 4.27% 886 vitwswjt wjjicz livz 24,397 121,550 4,580,000 67 1 1 3.92% 957 wjjicz livz 20,733 1,076,161 1,740,000 277 - - 4.68% 970 jrzz lwvlin 99,963 2,437,502 2,260,000 611 - - 3.49% 3,485 jrzz wzbsitz Clicks Impressions Competing Count Page Rank Conversion Rate Conversions Keyphrase

39. #1 Ranking Worth