Becton Dickinson & Company (BD) was formed in 1897 by Maxwell Becton and Fairleigh Dickinson as a medical device import company. In 1980, BD formed its VACUTAINER Systems Division (BDVS) to focus on blood collection products. By the mid-1980s, BDVS had an estimated 80% market share in the US but faced pressures from declining hospital testing and group purchasing organizations seeking single suppliers and private label products. BDVS needed to determine the best price and distribution strategy to address these market changes.

1. Becton Dickinson & Company: VACUTAINER Systems Division Nina Cowley Zach Evans Sean Zemek

4. Business Segments

5. Medical Products Division

23. The end.