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Year 11 AS Media Studies Transition Unit – Zach Goodchild

RESEARCHING INTO...
EASTENDERS
Contents

 History
   Writers and notable directors
   Notable actors
   Fascinating storylines
   Viewing figures
   Personal views
 Present marketing campaigns
   TV spots and trailers
   Print Media adverts
   Specialist advertising
Writers and notable directors
Since first broadcast on 19 February 1985, the long running soap opera of EastEnders is one of the
most popular shows in the UK. To run for so long EastEnders has needed many writers and notable
directors such as:
      Julia Smith and Tony Holland – Together these two created EastEnders, hence being an
      important part of its history. Julia Smith was the producer and has played two crucial long lasting
      changes to EastEnders, one of which was giving it a second capital E, as she thought it looked
      better on paper. A second influence she still has on today's show is when a different theme tune
      plays for a big episode that is called ‘Julia’s theme’ in memory of her. Screenwriter Tony Holland,
      was Julia Smith’s partner in crime. He laid down the foundation for EastEnders with creating
      families such as the Beale’s and the Watt’s. After establishing EastEnders to the UK both Smith
      and Holland left the job in 1989.
      Mike Gibbon – Following the departure of Julia Smith, Mike Gibbon became the new director in
      1985. Gibbon will be more remembered for off-screen antics, such as wanting to kill off 10 major
      character to boost viewing figures. This eventually caused him to lose the job.
      Simon Ashdown – Ashdown has been writing for EastEnders since 1995, and is one of the
      unique writers as he makes a character around the actor, rather than the other way around. He
      has had a hand in many key storylines such as a Christmas storyline of ‘Max and Stacey’s affair’.
      Diederick Santer – Santer took the post of director in 2006 and left it recently in early 2010. He
      brought controversial issues to grip the viewers such as ethnic minorities and homosexuality. He
      thought this made the show feel ‘more 21st century’. Also Santer was behind the shows’ first live
      episode, in which the conclusion to the ‘Who killed Archie’ saga was concluded.

  Click me to go back to the contents!
Notable Actors
EastEnders have had many memorable actors, which most people in the UK would recognise. So naming all notable
     actors would not be possible, however here are the top five people who have had ‘duff duff’ moments as the end of
     the show.
       5 – Pauline Fowler (122 duff duffs) was played by the late actress Wendy Richard between the long period of
          1985-2006. Pauline Fowler was one of the original characters created and there is only original actor that has
          lasted longer than her. Most of the stories surrounding Pauline were to do with her large family, and long
          marriage with on screen husband Arthur Fowler.
       4 – Grant Mitchell (131 duff duffs) was played by well-known actor Ross Kemp and kept up a solid role for 9
          years, although has not been killed off so appears every now and again still. He was famous for being the
          leather jacket wearing, bald headed brother of Phil Mitchell. Together the got into all sorts of trouble.
       3 – Sharon Watts (138 duff duffs) was played by actress Letitia Dean and onscreen has had three surnames,
          Watts being her well known one. Sharon made her first appearance in the 80’s in the most recent one in 2006.
          Like Grant her character is still alive. She was the adopted daughter of extremely well known couple ‘Den and
          Angie’.
       2 – Ian Beale (141 duff duffs) is played by the actor Adam Woodyatt and has appeared on the show since it
          was created, making him the longest running actor doing over 2000 episodes and counting! Ian now lives in
          Pauline Fowler’s old house with his family. Ian is known for being a family man, yet with many weaknesses
          causing big storylines.
       1 – Phil Mitchell (206 duff duffs) is played by the actor Steve Mcfadden and has had this role since 1990 with a
          small break in 2003-05. The fact he has got to the top of the leader board proves how many big roles Phil
          Mitchell has had. One of his big storylines was the portrayal of him being an alcoholic, and also was shot
          which caused a ‘who shot Phil’ scenario across the nation.



Click me to go back to the contents!
Fascinating storylines
 Like its actors, EastEnders has had so many storylines that have gripped the nation it is not
     possible to name them all, so here are 5 which I feel are memorable:
        1 – Angies Illness (1986) was a unique storyline for the amazing record it set. When the
           story culminated on Christmas day it pulled in a whopping audience of 30.1 million! In a
           bid to keep Den from finding another woman, Angie came up with the lie that she had a
           terminal illness. When Den found this out he filed for divorce, which was the episode
           which pulled in so many viewers.
        2 – Mark’s HIV (1990-1992) storyline was very controversial at the time, helping the
           nations views towards HIV. At the time the character of Mark Fowler came out with
           having HIV the nations views were uneducated towards HIV, but the show helped in
           educating. Mark’s farther did not accept it which made it even more interesting.
        3 – Sharongate (1992-1994) was a love triangle played between Phil, Grant and Sharon
           who were all mentioned as notable actors, this shows the storyline would have been
           special. While married to Grant, Sharon slept with Phil. The episode in which Grant
           confronted the pair is known as one of the best ever.
        4 – Who shot Phil (2001) was an extra special storyline as everyone was talking about
           who shot Phil in the real world. It almost became a game of national cluedo, the
           conclusion eventually drawing in millions.
        5 – Archie whodunnit (2009-2010) will be remembered as the conclusion to the story
           was the first ever EastEnders live episode. The story of Who killed Archie actually made
           the news, which shows how big it was at the time.



 Click me to go back to the contents!
Viewing Figures
Viewings could not get much better for EastEnders, as it is the
   most watched soap. As previously mentioned, the most
   viewed episode ever was watched by 30.1 million people!
   The success is said to be down to its believable plots and
   great characters, and is regarded as family viewing which is
   very important. Although, it hasn’t all been good. In 2004
   ratings stooped to the lowest ever of 6.2 million. Despite
   this tough time after a change of staff and a bit of a reform
   EastEnders had gradually pulled itself back mass viewing by
   2008. Internet has helped EastEnders popularity as
   thousands of people actually catch up on there episodes
   online. Plus, in 2003 EastEnders was the 2nd most searched
   thing on the internet in the UK – and the 10th the whole
   world which shows world domination.


Click me to go back to the contents!
Personal Opinion
In my life, I tune into to EastEnders every weekday evening
   (except Wednesday as the show does not air), and feel if I
   miss one I must catch up. But what is it which keeps me
   coming back? I feel that as the storylines can be prolonged,
   while this is annoying, it keeps me coming back time after
   time. I also think that people could find it therapeutic to
   look at other people’s problems and take their mind off
   their own! Another thing which I think keeps EastEnders
   popular is there are characters of every age, to keep the
   audience large. In addition to all of this, EastEnders is so
   widely watched I think if you don’t watch it now, you can
   lose out in social conversation which is a factor to keep
   people coming back for more and more.



Click me to go back to the contents!
TV spots and trailers

EastEnders has the advantage of constantly being in
  mainstream UK tv. Every Monday, Tuesday,
  Thursday and Friday it airs, and sometimes specials
  can be one hour long. In addition to this it replays
  every day at 10pm on BBC 3, so you can catch it if
  you miss it – plus there is an omnibus on Sunday
  where you can see the whole weekends action. The
  clear domination every week proves crucial for
  advertising the problem. It regularly make trailers to
  play on the BBC in between programs to advertise it.
  These trailers are usually quite subtle and make out
  something big will happen but doesn't say what, to
  entice you into going to watch the show.

Click me to go back to the contents!
Print media adverts

EastEnders regularly promote there big
  storylines on all sorts of magazine
  covers. For instance a magazine such
  as ‘inside soap’ commonly has
  EastEnders on the front which is a
  good way to get into peoples mind.
  Most gossip magazines have pages in
  the book about Eastenders
  storylines, sometimes true or
  sometimes speculation. They also
  have a place in the ‘radio times
  magazine’ and other tv schedule
  magazines which is good so the
  viewers no when it is on.
Click me to go back to the contents!
Specialist Advertising
    EastEnders has recently released a spin off show called E20. In
    which Diedrick Santer hopes to give the young actors chance to
    progress in be involved regularly. The series plays online which
    is a good play to advertisement in the form of a spin-off. Often
    on BBC 3 there are shows revealing things like behind the
    scenes cameras and how things were d0ne. EastEnders also
    regularly does things for charity such as cast songs on Children
    in Need day, which is good advertisement as to be seen doing
    something for charity.

Thanks for viewing my powerpoint, here are my sources:
    http://tv.sky.com/eastenders-25-top-storylines
    http://en.wikipedia.org/wiki/EastEnders#Spin-offs
    www.google.co.uk/images
    www.bbc.co.uk/eastenders


Click me to go back to the contents!

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Research for eastenders

  • 1. Year 11 AS Media Studies Transition Unit – Zach Goodchild RESEARCHING INTO... EASTENDERS
  • 2. Contents  History  Writers and notable directors  Notable actors  Fascinating storylines  Viewing figures  Personal views  Present marketing campaigns  TV spots and trailers  Print Media adverts  Specialist advertising
  • 3. Writers and notable directors Since first broadcast on 19 February 1985, the long running soap opera of EastEnders is one of the most popular shows in the UK. To run for so long EastEnders has needed many writers and notable directors such as: Julia Smith and Tony Holland – Together these two created EastEnders, hence being an important part of its history. Julia Smith was the producer and has played two crucial long lasting changes to EastEnders, one of which was giving it a second capital E, as she thought it looked better on paper. A second influence she still has on today's show is when a different theme tune plays for a big episode that is called ‘Julia’s theme’ in memory of her. Screenwriter Tony Holland, was Julia Smith’s partner in crime. He laid down the foundation for EastEnders with creating families such as the Beale’s and the Watt’s. After establishing EastEnders to the UK both Smith and Holland left the job in 1989. Mike Gibbon – Following the departure of Julia Smith, Mike Gibbon became the new director in 1985. Gibbon will be more remembered for off-screen antics, such as wanting to kill off 10 major character to boost viewing figures. This eventually caused him to lose the job. Simon Ashdown – Ashdown has been writing for EastEnders since 1995, and is one of the unique writers as he makes a character around the actor, rather than the other way around. He has had a hand in many key storylines such as a Christmas storyline of ‘Max and Stacey’s affair’. Diederick Santer – Santer took the post of director in 2006 and left it recently in early 2010. He brought controversial issues to grip the viewers such as ethnic minorities and homosexuality. He thought this made the show feel ‘more 21st century’. Also Santer was behind the shows’ first live episode, in which the conclusion to the ‘Who killed Archie’ saga was concluded. Click me to go back to the contents!
  • 4. Notable Actors EastEnders have had many memorable actors, which most people in the UK would recognise. So naming all notable actors would not be possible, however here are the top five people who have had ‘duff duff’ moments as the end of the show.  5 – Pauline Fowler (122 duff duffs) was played by the late actress Wendy Richard between the long period of 1985-2006. Pauline Fowler was one of the original characters created and there is only original actor that has lasted longer than her. Most of the stories surrounding Pauline were to do with her large family, and long marriage with on screen husband Arthur Fowler.  4 – Grant Mitchell (131 duff duffs) was played by well-known actor Ross Kemp and kept up a solid role for 9 years, although has not been killed off so appears every now and again still. He was famous for being the leather jacket wearing, bald headed brother of Phil Mitchell. Together the got into all sorts of trouble.  3 – Sharon Watts (138 duff duffs) was played by actress Letitia Dean and onscreen has had three surnames, Watts being her well known one. Sharon made her first appearance in the 80’s in the most recent one in 2006. Like Grant her character is still alive. She was the adopted daughter of extremely well known couple ‘Den and Angie’.  2 – Ian Beale (141 duff duffs) is played by the actor Adam Woodyatt and has appeared on the show since it was created, making him the longest running actor doing over 2000 episodes and counting! Ian now lives in Pauline Fowler’s old house with his family. Ian is known for being a family man, yet with many weaknesses causing big storylines.  1 – Phil Mitchell (206 duff duffs) is played by the actor Steve Mcfadden and has had this role since 1990 with a small break in 2003-05. The fact he has got to the top of the leader board proves how many big roles Phil Mitchell has had. One of his big storylines was the portrayal of him being an alcoholic, and also was shot which caused a ‘who shot Phil’ scenario across the nation. Click me to go back to the contents!
  • 5. Fascinating storylines Like its actors, EastEnders has had so many storylines that have gripped the nation it is not possible to name them all, so here are 5 which I feel are memorable:  1 – Angies Illness (1986) was a unique storyline for the amazing record it set. When the story culminated on Christmas day it pulled in a whopping audience of 30.1 million! In a bid to keep Den from finding another woman, Angie came up with the lie that she had a terminal illness. When Den found this out he filed for divorce, which was the episode which pulled in so many viewers.  2 – Mark’s HIV (1990-1992) storyline was very controversial at the time, helping the nations views towards HIV. At the time the character of Mark Fowler came out with having HIV the nations views were uneducated towards HIV, but the show helped in educating. Mark’s farther did not accept it which made it even more interesting.  3 – Sharongate (1992-1994) was a love triangle played between Phil, Grant and Sharon who were all mentioned as notable actors, this shows the storyline would have been special. While married to Grant, Sharon slept with Phil. The episode in which Grant confronted the pair is known as one of the best ever.  4 – Who shot Phil (2001) was an extra special storyline as everyone was talking about who shot Phil in the real world. It almost became a game of national cluedo, the conclusion eventually drawing in millions.  5 – Archie whodunnit (2009-2010) will be remembered as the conclusion to the story was the first ever EastEnders live episode. The story of Who killed Archie actually made the news, which shows how big it was at the time. Click me to go back to the contents!
  • 6. Viewing Figures Viewings could not get much better for EastEnders, as it is the most watched soap. As previously mentioned, the most viewed episode ever was watched by 30.1 million people! The success is said to be down to its believable plots and great characters, and is regarded as family viewing which is very important. Although, it hasn’t all been good. In 2004 ratings stooped to the lowest ever of 6.2 million. Despite this tough time after a change of staff and a bit of a reform EastEnders had gradually pulled itself back mass viewing by 2008. Internet has helped EastEnders popularity as thousands of people actually catch up on there episodes online. Plus, in 2003 EastEnders was the 2nd most searched thing on the internet in the UK – and the 10th the whole world which shows world domination. Click me to go back to the contents!
  • 7. Personal Opinion In my life, I tune into to EastEnders every weekday evening (except Wednesday as the show does not air), and feel if I miss one I must catch up. But what is it which keeps me coming back? I feel that as the storylines can be prolonged, while this is annoying, it keeps me coming back time after time. I also think that people could find it therapeutic to look at other people’s problems and take their mind off their own! Another thing which I think keeps EastEnders popular is there are characters of every age, to keep the audience large. In addition to all of this, EastEnders is so widely watched I think if you don’t watch it now, you can lose out in social conversation which is a factor to keep people coming back for more and more. Click me to go back to the contents!
  • 8. TV spots and trailers EastEnders has the advantage of constantly being in mainstream UK tv. Every Monday, Tuesday, Thursday and Friday it airs, and sometimes specials can be one hour long. In addition to this it replays every day at 10pm on BBC 3, so you can catch it if you miss it – plus there is an omnibus on Sunday where you can see the whole weekends action. The clear domination every week proves crucial for advertising the problem. It regularly make trailers to play on the BBC in between programs to advertise it. These trailers are usually quite subtle and make out something big will happen but doesn't say what, to entice you into going to watch the show. Click me to go back to the contents!
  • 9. Print media adverts EastEnders regularly promote there big storylines on all sorts of magazine covers. For instance a magazine such as ‘inside soap’ commonly has EastEnders on the front which is a good way to get into peoples mind. Most gossip magazines have pages in the book about Eastenders storylines, sometimes true or sometimes speculation. They also have a place in the ‘radio times magazine’ and other tv schedule magazines which is good so the viewers no when it is on. Click me to go back to the contents!
  • 10. Specialist Advertising EastEnders has recently released a spin off show called E20. In which Diedrick Santer hopes to give the young actors chance to progress in be involved regularly. The series plays online which is a good play to advertisement in the form of a spin-off. Often on BBC 3 there are shows revealing things like behind the scenes cameras and how things were d0ne. EastEnders also regularly does things for charity such as cast songs on Children in Need day, which is good advertisement as to be seen doing something for charity. Thanks for viewing my powerpoint, here are my sources:  http://tv.sky.com/eastenders-25-top-storylines  http://en.wikipedia.org/wiki/EastEnders#Spin-offs  www.google.co.uk/images  www.bbc.co.uk/eastenders Click me to go back to the contents!