ZackBrandit is the first online platform that puts the relationship as the focus between brands and consumers.
Read and Discover the Next E-commerce Revolution!
2. Summary
Vision
Mission
Who are we?
Where are we?
What is ZackBrandit?
What’s in it for you as a Brand?
A unique feature for a unique platform?
Our Blueprint
Want to know more about ZackBrandit’s activities?
3. Mission
To be the leading global and virtual sales & distribution platform to
unleash
the true value of consumer social networks.
ZackBrandit is the first online platform that puts the relationship as the focus
between brands and consumers.
Our platform plays a key role in the extensive search for clear, yet value-driven
interaction sought by companies and consumers that are eager to streamline
their eStrategy.
Our approach focuses on empowering brand-advocates utilizing social media
by providing them valuable information, direct contact with brands’ marketing
departments and helping them by sharing incredible opportunities.
4. Goals
To be the leading global and virtual sales & distribution platform to unleash
the true value of consumer social networks.
Our goals are:
Simplify and create clear, concise communication channels between companies, experts and consumers
Build social awareness regarding the need for self-sustaining communities all over the world
Bring facts, truth and certainty to product and brand information
Help consumers gain access to products currently unavailable in their market
Create relationships with Brands that best utilize marketing strategies while creating value for customers
Support and invest in ecological projects
Build environmental awareness
5. Who are we?
ZackBrandit, first and foremost; is an international team of motivated,
young entrepreneurs recruited by the illustrious, legendary Zack
Brandit himself.
What is the significance of this intriguing lemur? Well, he is seeking
out how to piece together this grand puzzle in the big picture. Which
big picture? The Internet Experience global big picture to create a
more productive, empowering experience for everyone!
Where are we?
ZackBrandit is an online, global marketplace where brands, opinion leaders, consumers
and experts meet. Everyone gathers to share ideas, find new marketing approaches and
clearly define “brand”. Here in the virtual world, we encourage consumer input and
interaction while building relationships.
ZackBrandit is a vast project and implies the necessity of the integration of many different
features within one platform. So where are we? In a place that makes it easy for you to
find what you need and provide feedback in a positive, supportive environment!
6. What is ZackBrandit?
The first part of our project is called the Participative Sales Model.
Our proposition is to take exclusive sales to the next level by integrating interaction between
a Brand and the members of the community, aka the Brandits [brand advocates] and
Netizens [consumers]. Our model combines elements such as: a new conversation
structure, online marketing, proactive participation, perception marketing, affiliate marketing,
social shopping, crowd-sourcing and much more!
Imagine that our platform works as a private club where members get unique advantages
and/or discounts based on the brands/advocates that they’re connected with. These
advantages result from the direct relationship that brands have with their brand-empowered
opinion leaders network. Who are the brand-empowered opinion leaders? The Brandits
and Netizens!
And who are they?
7. Well, let’s talk about who YOU are!!
A Brand is an organisation member of the community. It can be a company,
an NGO, a music band, an author, an artist, manufacturers and the list goes
on!
Brands can interact and transact with opinion leaders and fans who also are
bloggers and members of social networks.
A Brandit is an opinion leader who also has a blog or is widely active on any
given social network and is willing to share his passion by interacting with
brands.
The Brandit receives access to information and advantages he gets to share
with his personal network.
We also call the Brandit a Branding Bandit.
Netizens are citizens of the internet - you, me and everybody doing online
what we do offline! Seeking useful information, ways to connect, looking for
great products and services, personal and/or global benefit or just value in
general!
By joining our community, Netizens attain access to information and unique
opportunities which are co-developed by Brands and their fellow Brandits.
8. What’s in it for you as a Brand?
Brands, like our Brand advocates [Brandits] and Consumers [Netizens], are such an integral
part of our sharing community. People are becoming more careful about how they buy and
what they buy. Netizens seek a lot of information before making decisions. Weighing their
options, finding the best deals and knowing exactly what is available before making a choice
has become more important than ever! Well, this is part of what makes ZackBrandit so
exciting!
Zack connects your Brand to anyone and everyone sharing information and who is fond of
your products. This means more than just Brand awareness – it is Brand Empowerment!
Additionally, Zack wishes to provide you with the community by providing access to an e-
commerce platform tailored and personalised based on your community relationship.
Zack isn’t just doing this locally, he is making your Brand available on a global scale! Your
Brand can be tapping into not just your city, your state or province, your country or even your
continent; but ALL over the world! Again, Brand Empowerment!!
9. A unique feature for a unique platform?
ZackBrandit’s psywebological profiling
Consumers aka Netizens, use the Zilhouette of Zack to tell others how they perceive information!
There is no good or bad, only perception and this can allow information providers, social networks and such to tailor their
information to what their readers want to know!
10. Our Blueprint
The project is divided into 3 general modules represented by the following gear shapes schematic
and our platform succeeds only by using all three of these modules in conjunction with one another.
See the following:
11. The first aspect of the project is the Participative Sales Model which
works as a window for the platform. Its purpose is to develop a model
that can sustain itself through e-commerce without the need for
external investments.
It also brings a strong foundation for further development.
The second stage is called the Cluster Conversation. This is the heart of the
whole platform. Its purpose is to create quality conversations around selected
topics between Brands, Brandits & Netizens, but also; experts and media.
Topics range from general marketing to project support in developing countries.
The module uses predefined processes in order to come to a final conclusion
and help implement ideas and solutions. The module is still under development
and milestones will be presented in our blog. Read our blog here!
What is a virtual world worth if it cannot positively influence your life?!
This third module is about connecting the dots between online
interactions and projects in the real world. People do online what they
do in real life, after all!
12. Want to know more about ZackBrandit’s activities?
Ask us to come tell you more about it!
Laurent Rozenfeld Emmanuel de Ghellinck
Managing Partner Managing Partner
+32 (0)477 33 03 58 +32 (0)479 354 616
laurent@zackbrandit.com emmanuel@zackbrandit.com
Jean-Paul Ahoussi
Community Manager
+32 (0)487 283 969
Jean-paul@zackbrandit.com
ZackBrandit s.p.r.l. Allée Paul Ooghe 22 box E02, 1070 Brussels, Belgium
www.zackbrandit.com