SlideShare una empresa de Scribd logo

Content Marketing Strategies for Social Media Success

•
•
St. Edward's University
St. Edward's University

Learn how to develop a strategy for content marketing by defining and conveying your brand's story through social media such as LinkedIn, Facebook, Twitter, Pinterest, YouTube and G+. Presentation includes simple tips for re-purposing content and several case studies.

EmpresarialesTecnología
1 de 30
Descargar para leer sin conexión
 Copyright by Debra Zahay 2013 How Content Marketing Makes Sense of Social Media Dr. Debra Zahay-Blatz 7/11/2013 Kishwaukee College, Social Media Breakfast
 Copyright by Debra Zahay 2013 OR: How To Tell Your Story through Content Marketing and Still Have a Life!
 Copyright by Debra Zahay 2013 From Joe Pulizzi Content Marketing – Definition Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior. http://contentmarketinginstitute.com/2 012/06/content-marketing-definition/
 Copyright by Debra Zahay 2013 Content Creation is Done “By Hand.” According to marketing guru Beth Kanter, “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.” http://contentmarketinginstitute.com/20 12/08/content-curation-need-to-conside/
 Copyright by Debra Zahay 2013
 Copyright by Debra Zahay 2013 Story (Brand Identity) leads to content lead to Social Media Story Facebook Twitter Linkedin Video Blog Post Content From Blog Post: The Shocking Truth about Content Marketing http://bit.ly/YB0Ww9
 Copyright by Debra Zahay 2013 Story (Brand Identity) leads to content lead to Social Media Story Facebok Twitter Linkedin Video Blog Post Content
 Copyright by Debra Zahay 2013 The Story (Brand Positioning) • To the on-the-go college student or urban professional, ages 18 to 25, both male and female, WISP is the mini- disposable toothbrush that makes you Be More Kissable 8
 Copyright by Debra Zahay 2013 Colgate Wisp Execution • The Platform: Be More Kissable website • The Key: a series of irreverent videos uploaded to YouTube • Even More Audience: a Facebook app called Spin the Wisp • The Results: $44 million in sales of the mini-toothbrush within the first seven months 9
 Copyright by Debra Zahay 2013 Using Video and Social Networks, with engaging content, Colgate- Palmolive Reached the Mobile Generation Y Target Market 10
 Copyright by Debra Zahay 2013 Where Is the Audience Participating Online? Questions to determine where its target audience participates: • What news sites do members of the target audience go to? • What discussion forums do they participate in? • What social networks are they active on? • What sharing sites are they active on? • Are there significant social groups on these sites? 11
 Copyright by Debra Zahay 2013 Where Is the Audience Participating Online? • Are there niche online groups that the target audience is part of? • What blogs do they read? • Who are the influential bloggers? • Who is influential on Twitter? • Who are the community leaders? • Are they members of organizations? • What social news sites are they a part of? •Content marketing through social media depends on building relationships and connections with the target group online, and so understanding where its members are online is vital to success. 12
 Copyright by Debra Zahay 2013 The Story (Brand Positioning) • To the marketing professional seeking to hire in the digital and interactive field, Dr. Zahay-Blatz provides updates on digital marketing that convey the uniqueness of what she is doing in her research, consulting and in the classroom. 13
 Copyright by Debra Zahay 2013 Story (Brand Identity) leads to content lead to Social Media Story Facebook Twitter Linkedin Video Blog Post Content
 Copyright by Debra Zahay 2013 Over 2,000 LinkdIn Connections form the basis of my Content Marketing Strategy; groups are critical
 Copyright by Debra Zahay 2013 Content Marketing has resulted in steady growth of Twitter followers, the RIGHT ones for me
 Copyright by Debra Zahay 2013 Repurposed and meaningful content helped my blog take off!
 Copyright by Debra Zahay 2013
 Copyright by Debra Zahay 2013
 Copyright by Debra Zahay 2013
 Copyright by Debra Zahay 2013
 Copyright by Debra Zahay 2013 Content Marketing: A Disciplined Approach • Means posting meaningful content five times a week • Your own content is best and everyone can create • Content can be repurposed but must add value • Original Slideshare of presentation • Summary in own blog • Summary in guest blog • Tweets, Facebook and Linkedin posts • Refer to blog and Slideshare in other social media formats
 Copyright by Debra Zahay 2013 Content Marketing Results • Increased Pageviews on blog from 500 to 5000 a month • Increased Twitter followers steadily • Increased numbers of comments and endorsements on Linkedin
 Copyright by Debra Zahay 2013
 Copyright by Debra Zahay 2013
 Copyright by Debra Zahay 2013 Story (Brand Identity) leads to content lead to Social Media Story Facebook Twitter Linkedin Video Blog Post Content
 Copyright by Debra Zahay 2013
 Copyright by Debra Zahay 2013 Content Marketing Steps • Start with your Story in the form of a positioning statement. • Develop meaningful Content Related to Your Story. • Disseminate that Content where your audience resides online.
 Copyright by Debra Zahay 2013 Zahay.com website has links to talk, other work
 Copyright by Debra Zahay 2013 Contact Me: • @zahay • http://www.zahay.com • Cell 630-300-8838 • debrazb22@gmail.com, zahay@niu.edu • http://www.linkedin.com/in/drzahay • http://pinterest.com/debrazahayblatz • http://www.interactivemarketing.niu.edu • Read Dr. Zahay-Blatz's Blog at http://niuinteractivemarketing.blogspot.com • Check out the Journal: http://bit.ly/Ia0Tg3 • Read about our research in Interactive Marketing: http://bit.ly/ISa5sq • Read our new Internet Marketing • Textbook: http://bit.ly/JGo82t • Please post job descriptions on the NIU website http://bit.ly/SJjm6F • Tweet about our program using #niuim and see more info at http://bit.ly/I9iXKd

Recomendados

#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing #NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing Live And Social
 
Final present mobi zone
Final present mobi zoneFinal present mobi zone
Final present mobi zoneDebbie Horovitch
 
Social media workshop ldd v2
Social media workshop ldd v2Social media workshop ldd v2
Social media workshop ldd v2Andy Headington
 
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Brian Bluff
 
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Belwah Media [Genia Stevens]
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social MediaMarilyn Kay
 
Social media turbo boost workshop
Social media turbo boost workshopSocial media turbo boost workshop
Social media turbo boost workshopNerida Gill
 
Personal Branding Workshop - by Leigh George
Personal Branding Workshop - by Leigh GeorgePersonal Branding Workshop - by Leigh George
Personal Branding Workshop - by Leigh GeorgeAssociation for Women in Communications - DC Chapter
 

Recomendados

#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing #NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing Live And Social
 
Final present mobi zone
Final present mobi zoneFinal present mobi zone
Final present mobi zoneDebbie Horovitch
 
Social media workshop ldd v2
Social media workshop ldd v2Social media workshop ldd v2
Social media workshop ldd v2Andy Headington
 
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Brian Bluff
 
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Belwah Media [Genia Stevens]
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social MediaMarilyn Kay
 
Social media turbo boost workshop
Social media turbo boost workshopSocial media turbo boost workshop
Social media turbo boost workshopNerida Gill
 
Personal Branding Workshop - by Leigh George
Personal Branding Workshop - by Leigh GeorgePersonal Branding Workshop - by Leigh George
Personal Branding Workshop - by Leigh GeorgeAssociation for Women in Communications - DC Chapter
 
A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
 
Social media & B2B
Social media & B2BSocial media & B2B
Social media & B2BJbsem
 
Personal branding
Personal brandingPersonal branding
Personal brandingLeigh George, PhD
 
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilUnderstanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
 
Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Jaggers Communications
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingRohini Priya
 
Digital communications plan development oct 2012
Digital communications plan development oct 2012Digital communications plan development oct 2012
Digital communications plan development oct 2012Jaggers Communications
 
Content & Conversations
Content & ConversationsContent & Conversations
Content & ConversationsArdath Albee
 
Content Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and ConversationsContent Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
 
Matterness - Making People Matter
Matterness - Making People MatterMatterness - Making People Matter
Matterness - Making People MatterDebra Askanase
 
Getting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your ContentGetting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your ContentNova Southeastern University
 
Managing social media content
Managing social media contentManaging social media content
Managing social media contentamplifi advoc8tor
 
Shahul hameed shaik dawood
Shahul hameed shaik dawoodShahul hameed shaik dawood
Shahul hameed shaik dawoodmitbca2012
 
Nisha Jha
Nisha JhaNisha Jha
Nisha Jhamitbca2012
 
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaPromote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaCraig M. Jamieson
 
Social Media for Starting Entrepreneur Session
Social Media for Starting Entrepreneur SessionSocial Media for Starting Entrepreneur Session
Social Media for Starting Entrepreneur SessionVanguard Leadership
 
Marketing Agency Secrets: Creating Powerful Social Media Marketing Campaigns
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsMarketing Agency Secrets: Creating Powerful Social Media Marketing Campaigns
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
 
Social media for event promotion, marketing
Social media for event promotion, marketing Social media for event promotion, marketing
Social media for event promotion, marketing Brian Pereira
 
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...Moxie Marketing
 
Teaching Analytics through G+ and Blogger
Teaching Analytics through G+ and BloggerTeaching Analytics through G+ and Blogger
Teaching Analytics through G+ and BloggerSt. Edward's University
 
Using Industry Certifications to Teach Digital Marketing in 2016
Using Industry Certifications to Teach Digital Marketing in 2016Using Industry Certifications to Teach Digital Marketing in 2016
Using Industry Certifications to Teach Digital Marketing in 2016St. Edward's University
 
Digital Marketing Trends 2016 Small Business Festival
Digital Marketing Trends 2016 Small Business FestivalDigital Marketing Trends 2016 Small Business Festival
Digital Marketing Trends 2016 Small Business FestivalSt. Edward's University
 

Más contenido relacionado

La actualidad más candente

A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
 
Social media & B2B
Social media & B2BSocial media & B2B
Social media & B2BJbsem
 
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilUnderstanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
 
Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Jaggers Communications
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingRohini Priya
 
Digital communications plan development oct 2012
Digital communications plan development oct 2012Digital communications plan development oct 2012
Digital communications plan development oct 2012Jaggers Communications
 
Content & Conversations
Content & ConversationsContent & Conversations
Content & ConversationsArdath Albee
 
Content Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and ConversationsContent Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
 
Matterness - Making People Matter
Matterness - Making People MatterMatterness - Making People Matter
Matterness - Making People MatterDebra Askanase
 
Getting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your ContentGetting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your ContentNova Southeastern University
 
Managing social media content
Managing social media contentManaging social media content
Managing social media contentamplifi advoc8tor
 
Shahul hameed shaik dawood
Shahul hameed shaik dawoodShahul hameed shaik dawood
Shahul hameed shaik dawoodmitbca2012
 
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaPromote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaCraig M. Jamieson
 
Social Media for Starting Entrepreneur Session
Social Media for Starting Entrepreneur SessionSocial Media for Starting Entrepreneur Session
Social Media for Starting Entrepreneur SessionVanguard Leadership
 
Marketing Agency Secrets: Creating Powerful Social Media Marketing Campaigns
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsMarketing Agency Secrets: Creating Powerful Social Media Marketing Campaigns
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
 
Social media for event promotion, marketing
Social media for event promotion, marketing Social media for event promotion, marketing
Social media for event promotion, marketing Brian Pereira
 
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...Moxie Marketing
 

La actualidad más candente (19)

A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing
 
Social media & B2B
Social media & B2BSocial media & B2B
Social media & B2B
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilUnderstanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
 
Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013Digital marketing strategy cne april 2013
Digital marketing strategy cne april 2013
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Digital communications plan development oct 2012
Digital communications plan development oct 2012Digital communications plan development oct 2012
Digital communications plan development oct 2012
 
Content & Conversations
Content & ConversationsContent & Conversations
Content & Conversations
 
Content Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and ConversationsContent Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and Conversations
 
Matterness - Making People Matter
Matterness - Making People MatterMatterness - Making People Matter
Matterness - Making People Matter
 
Getting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your ContentGetting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your Content
 
Managing social media content
Managing social media contentManaging social media content
Managing social media content
 
Shahul hameed shaik dawood
Shahul hameed shaik dawoodShahul hameed shaik dawood
Shahul hameed shaik dawood
 
Nisha Jha
Nisha JhaNisha Jha
Nisha Jha
 
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaPromote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social Media
 
Social Media for Starting Entrepreneur Session
Social Media for Starting Entrepreneur SessionSocial Media for Starting Entrepreneur Session
Social Media for Starting Entrepreneur Session
 
Marketing Agency Secrets: Creating Powerful Social Media Marketing Campaigns
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsMarketing Agency Secrets: Creating Powerful Social Media Marketing Campaigns
Marketing Agency Secrets: Creating Powerful Social Media Marketing Campaigns
 
Social media for event promotion, marketing
Social media for event promotion, marketing Social media for event promotion, marketing
Social media for event promotion, marketing
 
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
 

Destacado

Teaching Analytics through G+ and Blogger
Teaching Analytics through G+ and BloggerTeaching Analytics through G+ and Blogger
Teaching Analytics through G+ and BloggerSt. Edward's University
 
Using Industry Certifications to Teach Digital Marketing in 2016
Using Industry Certifications to Teach Digital Marketing in 2016Using Industry Certifications to Teach Digital Marketing in 2016
Using Industry Certifications to Teach Digital Marketing in 2016St. Edward's University
 
Digital Marketing Trends 2016 Small Business Festival
Digital Marketing Trends 2016 Small Business FestivalDigital Marketing Trends 2016 Small Business Festival
Digital Marketing Trends 2016 Small Business FestivalSt. Edward's University
 
Rubrics in Grading to Provide Fast Feedback
Rubrics in Grading to Provide Fast FeedbackRubrics in Grading to Provide Fast Feedback
Rubrics in Grading to Provide Fast FeedbackSt. Edward's University
 
Building a strong brand: an Interactive workshop
Building a strong brand: an Interactive workshopBuilding a strong brand: an Interactive workshop
Building a strong brand: an Interactive workshopSt. Edward's University
 
Teaching Paid Search to Prepare for the Google AdWords Fundamentals Exam
Teaching Paid Search to Prepare for the Google AdWords Fundamentals ExamTeaching Paid Search to Prepare for the Google AdWords Fundamentals Exam
Teaching Paid Search to Prepare for the Google AdWords Fundamentals ExamSt. Edward's University
 

Destacado (6)

Teaching Analytics through G+ and Blogger
Teaching Analytics through G+ and BloggerTeaching Analytics through G+ and Blogger
Teaching Analytics through G+ and Blogger
 
Using Industry Certifications to Teach Digital Marketing in 2016
Using Industry Certifications to Teach Digital Marketing in 2016Using Industry Certifications to Teach Digital Marketing in 2016
Using Industry Certifications to Teach Digital Marketing in 2016
 
Digital Marketing Trends 2016 Small Business Festival
Digital Marketing Trends 2016 Small Business FestivalDigital Marketing Trends 2016 Small Business Festival
Digital Marketing Trends 2016 Small Business Festival
 
Rubrics in Grading to Provide Fast Feedback
Rubrics in Grading to Provide Fast FeedbackRubrics in Grading to Provide Fast Feedback
Rubrics in Grading to Provide Fast Feedback
 
Building a strong brand: an Interactive workshop
Building a strong brand: an Interactive workshopBuilding a strong brand: an Interactive workshop
Building a strong brand: an Interactive workshop
 
Teaching Paid Search to Prepare for the Google AdWords Fundamentals Exam
Teaching Paid Search to Prepare for the Google AdWords Fundamentals ExamTeaching Paid Search to Prepare for the Google AdWords Fundamentals Exam
Teaching Paid Search to Prepare for the Google AdWords Fundamentals Exam
 

Similar a Content Marketing Strategies for Social Media Success

11 Web Marketing & Social Media Trends That Will Shape 2014
11 Web Marketing & Social Media Trends That Will Shape 201411 Web Marketing & Social Media Trends That Will Shape 2014
11 Web Marketing & Social Media Trends That Will Shape 2014Stephanie Frasco Clegg
 
What do internet marketing cats have to do with your business
What do internet marketing cats have to do with your businessWhat do internet marketing cats have to do with your business
What do internet marketing cats have to do with your businessWeb Media University
 
Top Five Trends in Digital Marketing for 2015 and How to Profit from Them
Top Five Trends in Digital Marketing for 2015 and How to Profit from ThemTop Five Trends in Digital Marketing for 2015 and How to Profit from Them
Top Five Trends in Digital Marketing for 2015 and How to Profit from ThemSt. Edward's University
 
IPR GVB presentation 6.18.2012
IPR GVB presentation 6.18.2012IPR GVB presentation 6.18.2012
IPR GVB presentation 6.18.2012Integrate
 
The Potential of Social Media for Business Development in Higher Education
The Potential of Social Media for Business Development in Higher EducationThe Potential of Social Media for Business Development in Higher Education
The Potential of Social Media for Business Development in Higher EducationSue Beckingham
 
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...CanadaHelps / MyCharityConnects
 
How To Use Online Search To Build Your Brand
How To Use Online Search To Build Your BrandHow To Use Online Search To Build Your Brand
How To Use Online Search To Build Your BrandStukent Inc.
 
LinkedIn For Learning: Maximizing Your Personal Brand
LinkedIn For Learning: Maximizing Your Personal BrandLinkedIn For Learning: Maximizing Your Personal Brand
LinkedIn For Learning: Maximizing Your Personal BrandSt. Edward's University
 
Social Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursSocial Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursMarketingatBahrain
 
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...Klyp
 
Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360Dan Galante
 
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Dan Galante
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentationGreg Fry
 
LDD Summer Seminar 2013 - Social media is no longer a choice but a necessity
LDD Summer Seminar 2013 - Social media is no longer a choice but a necessityLDD Summer Seminar 2013 - Social media is no longer a choice but a necessity
LDD Summer Seminar 2013 - Social media is no longer a choice but a necessityAdido
 
Find Your Audience & Build Your Brand Through Content Marketing
Find Your Audience & Build Your Brand Through Content MarketingFind Your Audience & Build Your Brand Through Content Marketing
Find Your Audience & Build Your Brand Through Content MarketingZontee Hou
 
Social searchhawaiilife
Social searchhawaiilifeSocial searchhawaiilife
Social searchhawaiilifeJulie Ziemelis
 
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists Social Intelligence
 

Similar a Content Marketing Strategies for Social Media Success (20)

11 Web Marketing & Social Media Trends That Will Shape 2014
11 Web Marketing & Social Media Trends That Will Shape 201411 Web Marketing & Social Media Trends That Will Shape 2014
11 Web Marketing & Social Media Trends That Will Shape 2014
 
What do internet marketing cats have to do with your business
What do internet marketing cats have to do with your businessWhat do internet marketing cats have to do with your business
What do internet marketing cats have to do with your business
 
Top Five Trends in Digital Marketing for 2015 and How to Profit from Them
Top Five Trends in Digital Marketing for 2015 and How to Profit from ThemTop Five Trends in Digital Marketing for 2015 and How to Profit from Them
Top Five Trends in Digital Marketing for 2015 and How to Profit from Them
 
IPR GVB presentation 6.18.2012
IPR GVB presentation 6.18.2012IPR GVB presentation 6.18.2012
IPR GVB presentation 6.18.2012
 
The Potential of Social Media for Business Development in Higher Education
The Potential of Social Media for Business Development in Higher EducationThe Potential of Social Media for Business Development in Higher Education
The Potential of Social Media for Business Development in Higher Education
 
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
 
Search=Strategy=Branding
Search=Strategy=BrandingSearch=Strategy=Branding
Search=Strategy=Branding
 
How To Use Online Search To Build Your Brand
How To Use Online Search To Build Your BrandHow To Use Online Search To Build Your Brand
How To Use Online Search To Build Your Brand
 
LinkedIn For Learning: Maximizing Your Personal Brand
LinkedIn For Learning: Maximizing Your Personal BrandLinkedIn For Learning: Maximizing Your Personal Brand
LinkedIn For Learning: Maximizing Your Personal Brand
 
Social Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursSocial Media Toolkit for Entrepreneurs
Social Media Toolkit for Entrepreneurs
 
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...
 
Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360
 
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentation
 
LDD Summer Seminar 2013 - Social media is no longer a choice but a necessity
LDD Summer Seminar 2013 - Social media is no longer a choice but a necessityLDD Summer Seminar 2013 - Social media is no longer a choice but a necessity
LDD Summer Seminar 2013 - Social media is no longer a choice but a necessity
 
7.15.14
7.15.147.15.14
7.15.14
 
Find Your Audience & Build Your Brand Through Content Marketing
Find Your Audience & Build Your Brand Through Content MarketingFind Your Audience & Build Your Brand Through Content Marketing
Find Your Audience & Build Your Brand Through Content Marketing
 
e tech powerpoint
e tech powerpoint e tech powerpoint
e tech powerpoint
 
Social searchhawaiilife
Social searchhawaiilifeSocial searchhawaiilife
Social searchhawaiilife
 
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
 

Más de St. Edward's University

Teaching Data Visualization with Tableau
Teaching Data Visualization with TableauTeaching Data Visualization with Tableau
Teaching Data Visualization with TableauSt. Edward's University
 
Encouraging students to conduct research beyond Google in an online course
Encouraging students to conduct research beyond Google in an online courseEncouraging students to conduct research beyond Google in an online course
Encouraging students to conduct research beyond Google in an online courseSt. Edward's University
 
Certifications and Action Learning in Teaching Digital Marketing
Certifications and Action Learning in Teaching Digital MarketingCertifications and Action Learning in Teaching Digital Marketing
Certifications and Action Learning in Teaching Digital MarketingSt. Edward's University
 
How do we know they can apply anything? Assessing Digital Marketing Competency
How do we know they can apply anything? Assessing Digital Marketing CompetencyHow do we know they can apply anything? Assessing Digital Marketing Competency
How do we know they can apply anything? Assessing Digital Marketing CompetencySt. Edward's University
 
Keeping Marketing Relevant in the Digital Age
Keeping Marketing Relevant in the Digital AgeKeeping Marketing Relevant in the Digital Age
Keeping Marketing Relevant in the Digital AgeSt. Edward's University
 
Creating Your Personal Brand on LinkedIn
Creating Your Personal Brand on LinkedInCreating Your Personal Brand on LinkedIn
Creating Your Personal Brand on LinkedInSt. Edward's University
 
Data in the Driver's Seat: McGuffin Mornings 5/19/2015
Data in the Driver's Seat: McGuffin Mornings 5/19/2015Data in the Driver's Seat: McGuffin Mornings 5/19/2015
Data in the Driver's Seat: McGuffin Mornings 5/19/2015St. Edward's University
 
B2B Branding and Buying in the Digital Age
B2B Branding and Buying in the Digital AgeB2B Branding and Buying in the Digital Age
B2B Branding and Buying in the Digital AgeSt. Edward's University
 
LinkedIn for Learning: Personal branding in the classroom
LinkedIn for Learning: Personal branding in the classroomLinkedIn for Learning: Personal branding in the classroom
LinkedIn for Learning: Personal branding in the classroomSt. Edward's University
 
Journal of Research in Interactive Marketing: An Update for MMA
Journal of Research in Interactive Marketing: An Update for MMAJournal of Research in Interactive Marketing: An Update for MMA
Journal of Research in Interactive Marketing: An Update for MMASt. Edward's University
 
Journal of Research in Interactive Marketing Fall Update 2013
Journal of Research in Interactive Marketing Fall Update 2013Journal of Research in Interactive Marketing Fall Update 2013
Journal of Research in Interactive Marketing Fall Update 2013St. Edward's University
 
Teaching Descriptive Analytics, Customer Profiling and Clustering
Teaching Descriptive Analytics, Customer Profiling and ClusteringTeaching Descriptive Analytics, Customer Profiling and Clustering
Teaching Descriptive Analytics, Customer Profiling and ClusteringSt. Edward's University
 
Beyong Big Data: Organizing for Customer Information Management
Beyong Big Data: Organizing for Customer Information ManagementBeyong Big Data: Organizing for Customer Information Management
Beyong Big Data: Organizing for Customer Information ManagementSt. Edward's University
 
How to get Published in the Journal of Research in Interactive Marketing: In...
How to get Published in the Journal of Research in Interactive Marketing: In...How to get Published in the Journal of Research in Interactive Marketing: In...
How to get Published in the Journal of Research in Interactive Marketing: In...St. Edward's University
 

Más de St. Edward's University (20)

Teaching Web Design with Adobe Spark
Teaching Web Design with Adobe SparkTeaching Web Design with Adobe Spark
Teaching Web Design with Adobe Spark
 
Teaching Data Visualization with Tableau
Teaching Data Visualization with TableauTeaching Data Visualization with Tableau
Teaching Data Visualization with Tableau
 
Encouraging students to conduct research beyond Google in an online course
Encouraging students to conduct research beyond Google in an online courseEncouraging students to conduct research beyond Google in an online course
Encouraging students to conduct research beyond Google in an online course
 
Certifications and Action Learning in Teaching Digital Marketing
Certifications and Action Learning in Teaching Digital MarketingCertifications and Action Learning in Teaching Digital Marketing
Certifications and Action Learning in Teaching Digital Marketing
 
How do we know they can apply anything? Assessing Digital Marketing Competency
How do we know they can apply anything? Assessing Digital Marketing CompetencyHow do we know they can apply anything? Assessing Digital Marketing Competency
How do we know they can apply anything? Assessing Digital Marketing Competency
 
Email Marketing in a Nutshell
Email Marketing in a NutshellEmail Marketing in a Nutshell
Email Marketing in a Nutshell
 
Metrics in a Nutshell
Metrics in a NutshellMetrics in a Nutshell
Metrics in a Nutshell
 
Teaching Digital Marketing: The GOMC
Teaching Digital Marketing: The GOMCTeaching Digital Marketing: The GOMC
Teaching Digital Marketing: The GOMC
 
Keeping Marketing Relevant in the Digital Age
Keeping Marketing Relevant in the Digital AgeKeeping Marketing Relevant in the Digital Age
Keeping Marketing Relevant in the Digital Age
 
Creating Your Personal Brand on LinkedIn
Creating Your Personal Brand on LinkedInCreating Your Personal Brand on LinkedIn
Creating Your Personal Brand on LinkedIn
 
Data in the Driver's Seat: McGuffin Mornings 5/19/2015
Data in the Driver's Seat: McGuffin Mornings 5/19/2015Data in the Driver's Seat: McGuffin Mornings 5/19/2015
Data in the Driver's Seat: McGuffin Mornings 5/19/2015
 
Designing the Mobile Experience
Designing the Mobile ExperienceDesigning the Mobile Experience
Designing the Mobile Experience
 
B2B Branding and Buying in the Digital Age
B2B Branding and Buying in the Digital AgeB2B Branding and Buying in the Digital Age
B2B Branding and Buying in the Digital Age
 
LinkedIn for Learning: Personal branding in the classroom
LinkedIn for Learning: Personal branding in the classroomLinkedIn for Learning: Personal branding in the classroom
LinkedIn for Learning: Personal branding in the classroom
 
Journal of Research in Interactive Marketing: An Update for MMA
Journal of Research in Interactive Marketing: An Update for MMAJournal of Research in Interactive Marketing: An Update for MMA
Journal of Research in Interactive Marketing: An Update for MMA
 
Journal of Research in Interactive Marketing Fall Update 2013
Journal of Research in Interactive Marketing Fall Update 2013Journal of Research in Interactive Marketing Fall Update 2013
Journal of Research in Interactive Marketing Fall Update 2013
 
Teaching Descriptive Analytics, Customer Profiling and Clustering
Teaching Descriptive Analytics, Customer Profiling and ClusteringTeaching Descriptive Analytics, Customer Profiling and Clustering
Teaching Descriptive Analytics, Customer Profiling and Clustering
 
Beyong Big Data: Organizing for Customer Information Management
Beyong Big Data: Organizing for Customer Information ManagementBeyong Big Data: Organizing for Customer Information Management
Beyong Big Data: Organizing for Customer Information Management
 
How to get Published in the Journal of Research in Interactive Marketing: In...
How to get Published in the Journal of Research in Interactive Marketing: In...How to get Published in the Journal of Research in Interactive Marketing: In...
How to get Published in the Journal of Research in Interactive Marketing: In...
 
A Multichannel Analytics Roadmap
A Multichannel Analytics RoadmapA Multichannel Analytics Roadmap
A Multichannel Analytics Roadmap
 

Último

APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 

Último (20)

APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 

Content Marketing Strategies for Social Media Success

  • 1.  Copyright by Debra Zahay 2013 How Content Marketing Makes Sense of Social Media Dr. Debra Zahay-Blatz 7/11/2013 Kishwaukee College, Social Media Breakfast
  • 2.  Copyright by Debra Zahay 2013 OR: How To Tell Your Story through Content Marketing and Still Have a Life!
  • 3.  Copyright by Debra Zahay 2013 From Joe Pulizzi Content Marketing – Definition Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior. http://contentmarketinginstitute.com/2 012/06/content-marketing-definition/
  • 4.  Copyright by Debra Zahay 2013 Content Creation is Done “By Hand.” According to marketing guru Beth Kanter, “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.” http://contentmarketinginstitute.com/20 12/08/content-curation-need-to-conside/
  • 5.  Copyright by Debra Zahay 2013
  • 6.  Copyright by Debra Zahay 2013 Story (Brand Identity) leads to content lead to Social Media Story Facebook Twitter Linkedin Video Blog Post Content From Blog Post: The Shocking Truth about Content Marketing http://bit.ly/YB0Ww9
  • 7.  Copyright by Debra Zahay 2013 Story (Brand Identity) leads to content lead to Social Media Story Facebok Twitter Linkedin Video Blog Post Content
  • 8.  Copyright by Debra Zahay 2013 The Story (Brand Positioning) • To the on-the-go college student or urban professional, ages 18 to 25, both male and female, WISP is the mini- disposable toothbrush that makes you Be More Kissable 8
  • 9.  Copyright by Debra Zahay 2013 Colgate Wisp Execution • The Platform: Be More Kissable website • The Key: a series of irreverent videos uploaded to YouTube • Even More Audience: a Facebook app called Spin the Wisp • The Results: $44 million in sales of the mini-toothbrush within the first seven months 9
  • 10.  Copyright by Debra Zahay 2013 Using Video and Social Networks, with engaging content, Colgate- Palmolive Reached the Mobile Generation Y Target Market 10
  • 11.  Copyright by Debra Zahay 2013 Where Is the Audience Participating Online? Questions to determine where its target audience participates: • What news sites do members of the target audience go to? • What discussion forums do they participate in? • What social networks are they active on? • What sharing sites are they active on? • Are there significant social groups on these sites? 11
  • 12.  Copyright by Debra Zahay 2013 Where Is the Audience Participating Online? • Are there niche online groups that the target audience is part of? • What blogs do they read? • Who are the influential bloggers? • Who is influential on Twitter? • Who are the community leaders? • Are they members of organizations? • What social news sites are they a part of? •Content marketing through social media depends on building relationships and connections with the target group online, and so understanding where its members are online is vital to success. 12
  • 13.  Copyright by Debra Zahay 2013 The Story (Brand Positioning) • To the marketing professional seeking to hire in the digital and interactive field, Dr. Zahay-Blatz provides updates on digital marketing that convey the uniqueness of what she is doing in her research, consulting and in the classroom. 13
  • 14.  Copyright by Debra Zahay 2013 Story (Brand Identity) leads to content lead to Social Media Story Facebook Twitter Linkedin Video Blog Post Content
  • 15.  Copyright by Debra Zahay 2013 Over 2,000 LinkdIn Connections form the basis of my Content Marketing Strategy; groups are critical
  • 16.  Copyright by Debra Zahay 2013 Content Marketing has resulted in steady growth of Twitter followers, the RIGHT ones for me
  • 17.  Copyright by Debra Zahay 2013 Repurposed and meaningful content helped my blog take off!
  • 18.  Copyright by Debra Zahay 2013
  • 19.  Copyright by Debra Zahay 2013
  • 20.  Copyright by Debra Zahay 2013
  • 21.  Copyright by Debra Zahay 2013
  • 22.  Copyright by Debra Zahay 2013 Content Marketing: A Disciplined Approach • Means posting meaningful content five times a week • Your own content is best and everyone can create • Content can be repurposed but must add value • Original Slideshare of presentation • Summary in own blog • Summary in guest blog • Tweets, Facebook and Linkedin posts • Refer to blog and Slideshare in other social media formats
  • 23.  Copyright by Debra Zahay 2013 Content Marketing Results • Increased Pageviews on blog from 500 to 5000 a month • Increased Twitter followers steadily • Increased numbers of comments and endorsements on Linkedin
  • 24.  Copyright by Debra Zahay 2013
  • 25.  Copyright by Debra Zahay 2013
  • 26.  Copyright by Debra Zahay 2013 Story (Brand Identity) leads to content lead to Social Media Story Facebook Twitter Linkedin Video Blog Post Content
  • 27.  Copyright by Debra Zahay 2013
  • 28.  Copyright by Debra Zahay 2013 Content Marketing Steps • Start with your Story in the form of a positioning statement. • Develop meaningful Content Related to Your Story. • Disseminate that Content where your audience resides online.
  • 29.  Copyright by Debra Zahay 2013 Zahay.com website has links to talk, other work
  • 30.  Copyright by Debra Zahay 2013 Contact Me: • @zahay • http://www.zahay.com • Cell 630-300-8838 • debrazb22@gmail.com, zahay@niu.edu • http://www.linkedin.com/in/drzahay • http://pinterest.com/debrazahayblatz • http://www.interactivemarketing.niu.edu • Read Dr. Zahay-Blatz's Blog at http://niuinteractivemarketing.blogspot.com • Check out the Journal: http://bit.ly/Ia0Tg3 • Read about our research in Interactive Marketing: http://bit.ly/ISa5sq • Read our new Internet Marketing • Textbook: http://bit.ly/JGo82t • Please post job descriptions on the NIU website http://bit.ly/SJjm6F • Tweet about our program using #niuim and see more info at http://bit.ly/I9iXKd