A quick glance into several communication models

1. Zainal Abidin Sayadi
zainals@uthm.edu.my
zainals@oum.edu.my
www.slideshare.net/zainals
013 - 7486098

2. LEARNING OUTCOMES
By the end of this topic, you should be able to:
 Identify important elements in the
communication process;
 Describe four models of communication;
and
 Explain the significance of the roles of signs,
symbols, and metaphors to meaning and
interpretation.

3.  information is transmitted from a source
through a channel to a receiver
 the encoding and decoding of information is
of primary importance
 Noise is interference on the channel or
media through which the information is
transmitted

4.  contact = medium of communication
 code = the language

5.  We write guided by our ideas, beliefs, and motivations
 as we write, we explore, discover and learn.
 The information we produce triggers us to start thinking of
new ideas.
 These new ideas influence our beliefs, and so the
exploration cycle begins again.

6. a person needs to be actively engaged in the
process of knowing,
 “tacit dimension”
 the fact that we know more than we can say and
that we often say more than we realise.
A person discovers meaning in an experience
or context,
 the person writes a text to express and convey
the meaning he had gained from the experience.
 Someone else reads the text in another context (for
instance, by the beach) and derives meaning from it.