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Methods and merits of good design: Practices for digital media  Zak Mensah @zakmensah JISC Digital Media #pelc10
Introducing digital media
Designing experiences
Interaction “The art of interaction. It’s what you do. “ Seth Godin
Interaction Teacher + student Teacher + Student + student + teacher Student + student (informal) Face to face + Blended + Distance + Informal
I remember when.. It used to be that your  main resources were only used during a teaching session. before, during and post session.
Why should we care? Help your audience solve their problems of understanding and knowledge
Benefits for teaching and learning Learners                    Staff Interaction + Additional context + Enhance learning + Repurposing Repurposing + Support context + Measureable + Support different learners
Benefits for newbies include: Time shifting + Collaboration + Reflection + Assessment
Functions of PLEs Managing information Generating content Connecting  with others Learning Recording and sharing achievement  (e-portfolio) cc  Steve Wheeler, University of Plymouth, 2009 Sharing with others (exchange) Communication with others (dialogue)
What happens if…. Codec issues Hardware…er no soundcards/speakers Designing within the space (constraints) Speed (see later firefox example)
Avoid common problems Lack of understanding of audience to give  them resources they cannot interact with The odd dead link can be forgiven but that’s all really.
Think about your audience Who are they?
Persona Paddy Background Paddy is in a technical role and it is his job to support his colleagues with  anything using technology.  Goals and motivation  Paddy wants support to identify solutions to common problems. He has very little budget but is happy to try different approaches to finding a solution. He believes that the correct use of technology will help him and others use time and resource more effectively.
What devices do your audiences use? Own computer? Mobile device?   Games console? Institution computers - What is the spec?
Mobile usage at Edinburgh 49% smartphone 39% unlimited data 50% Check email daily
Here, there and everywhere Pre, during and post session We can add value.
Strategy (Goals)
Think about your audience What do they need?
Tactics
Measuring success By making a few minor tweaks to our top landing pages, we can drive an additional 60,000,000 Firefox downloads per year
Don’t just hunch, ask.
Measuring success: Where can I improve?
Planning
Think about your audience Give them what they want (mostly)
Components of a podcast episode Title Summary Duration File size Player Download file Notes (including URLs) Subscribe to the podcast
Uses
 Time shifting: Before, during and post session.
Areas for use Classroom Fieldwork Lecture Classroom Online (VLE, website or PLE)
Activity type Collaboration Assessment Teaching aid  Vehicle for Discussion
How much will it cost? Free software tools will do Screenr Audacity Browser Flickr
Pulling it all together
Designing for the web Featuring five sections, each covering a  core aspect of graphic design: Getting Started Research Typography Colour Layout.  http://designingfortheweb.co.uk/
Finding and using free images
Implementation
Workflows: IPSGA
Experiment: With workflows
Our services Advice documents - covering many uses of still images, moving images and audio Training & consultancy - One day workshops or tailored collaboration Free Helpdesk - Responses within five days Online surgery - Fortnightly sessions
Screencast workflow A screencast refers to a recording then delivering of the graphic content of a defined region of the computer screen
Components of a screencast screen capture  presentation software/web demonstration workflow demonstration audio voiceover audio materials video images text branding (idents, logos etc) credits metadata
technical workflow     template development agree on software, tools and settings produce common content  branding graphics idents configure and save templates
Technical workflow content production/presentation screen capture audio recording other content compositing and editing rendering and export  Delivery

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Merits of good design - Plymouth e-learning conference

  • 1. Methods and merits of good design: Practices for digital media Zak Mensah @zakmensah JISC Digital Media #pelc10
  • 4. Interaction “The art of interaction. It’s what you do. “ Seth Godin
  • 5. Interaction Teacher + student Teacher + Student + student + teacher Student + student (informal) Face to face + Blended + Distance + Informal
  • 6. I remember when.. It used to be that your main resources were only used during a teaching session. before, during and post session.
  • 7. Why should we care? Help your audience solve their problems of understanding and knowledge
  • 8. Benefits for teaching and learning Learners Staff Interaction + Additional context + Enhance learning + Repurposing Repurposing + Support context + Measureable + Support different learners
  • 9. Benefits for newbies include: Time shifting + Collaboration + Reflection + Assessment
  • 10. Functions of PLEs Managing information Generating content Connecting with others Learning Recording and sharing achievement (e-portfolio) cc Steve Wheeler, University of Plymouth, 2009 Sharing with others (exchange) Communication with others (dialogue)
  • 11. What happens if…. Codec issues Hardware…er no soundcards/speakers Designing within the space (constraints) Speed (see later firefox example)
  • 12. Avoid common problems Lack of understanding of audience to give them resources they cannot interact with The odd dead link can be forgiven but that’s all really.
  • 13. Think about your audience Who are they?
  • 14. Persona Paddy Background Paddy is in a technical role and it is his job to support his colleagues with anything using technology. Goals and motivation Paddy wants support to identify solutions to common problems. He has very little budget but is happy to try different approaches to finding a solution. He believes that the correct use of technology will help him and others use time and resource more effectively.
  • 15. What devices do your audiences use? Own computer? Mobile device? Games console? Institution computers - What is the spec?
  • 16. Mobile usage at Edinburgh 49% smartphone 39% unlimited data 50% Check email daily
  • 17. Here, there and everywhere Pre, during and post session We can add value.
  • 19. Think about your audience What do they need?
  • 21. Measuring success By making a few minor tweaks to our top landing pages, we can drive an additional 60,000,000 Firefox downloads per year
  • 23. Measuring success: Where can I improve?
  • 25. Think about your audience Give them what they want (mostly)
  • 26. Components of a podcast episode Title Summary Duration File size Player Download file Notes (including URLs) Subscribe to the podcast
  • 27. Uses
  • 28. Time shifting: Before, during and post session.
  • 29. Areas for use Classroom Fieldwork Lecture Classroom Online (VLE, website or PLE)
  • 30. Activity type Collaboration Assessment Teaching aid Vehicle for Discussion
  • 31. How much will it cost? Free software tools will do Screenr Audacity Browser Flickr
  • 32. Pulling it all together
  • 33. Designing for the web Featuring five sections, each covering a core aspect of graphic design: Getting Started Research Typography Colour Layout. http://designingfortheweb.co.uk/
  • 34. Finding and using free images
  • 38. Our services Advice documents - covering many uses of still images, moving images and audio Training & consultancy - One day workshops or tailored collaboration Free Helpdesk - Responses within five days Online surgery - Fortnightly sessions
  • 39. Screencast workflow A screencast refers to a recording then delivering of the graphic content of a defined region of the computer screen
  • 40. Components of a screencast screen capture  presentation software/web demonstration workflow demonstration audio voiceover audio materials video images text branding (idents, logos etc) credits metadata
  • 41. technical workflow     template development agree on software, tools and settings produce common content  branding graphics idents configure and save templates
  • 42. Technical workflow content production/presentation screen capture audio recording other content compositing and editing rendering and export Delivery
  • 43. Delivery Using the measures of success, test how things pan out at the delivery stage
  • 44. JISC Digital Media advice document(s) www.jiscdigitalmedia.ac.uk
  • 45. Bringing it together Identify goals + Strategy based on audience and resource + Production (workflow) + Measure success and improve
  • 46. Thank you Slides at SlideShare Google document http://bit.ly/pelc10zak zak.mensah@bristol.ac.uk / skype: zmensah www.jiscdigitalmedia.ac.uk

Notas del editor

  1. Speaking event http://www2.plymouth.ac.uk/e-learning/ 2010 Conference tag #pelc10
  2. …is considering the audience experience from the moment they: see, hear, interact with the resource, to the last time they interact with it.Much like when buildings are designed. Its more than just bricks and mortar, the spaces consider the uses.Photo credit: http://www.flickr.com/photos/streamishmc/2340150187/
  3. Teaching staff and support staff are now in the business of creating interactive experiences.Book reference: Linchpin, Seth Godin, p85http://www.flickr.com/photos/tidymind/4327717486/Photo credit: http://www.flickr.com/photos/storem/349222636/
  4. Potential benefits are for both the creator as well as the consumerPhoto credit http://www.flickr.com/photos/tinker-tailor/4285598900/
  5. Benefits of digital mediaInteraction – we can design and/or steer the interactions with learnersAdditional context – We can now produce lots of material that further supports ideas in the classroom – think hyper-linking but with multimedia not just text-based.Enhance learning – Multimedia creates new opportunities for ways of teaching Repurposing – For learners much of the outcomes can be used as evidence for further learning/employers. For staff there is scope to use learners work for informing future cohorts and ot share with colleagues
  6. We can use multimedia to support our PLEs.Couldn’t come to Plymouth and not cite Steve could we!
  7. Backup the backup and then backup again. Photo credit http://www.flickr.com/photos/antphotos/4323319972/
  8. It is our duty to understand our audience and delivery resources that reflect their skills and resource. If the learners all have smartphones, take advantage – if not then don’t.
  9. Why are we building any resourcesImage credit: http://www.flickr.com/photos/antphotos/3489600094/in/set-72157604378784834/
  10. Its quite rare to have 100% of our user base in front of us on a weekly basis. Use some of the time to get to know them better. http://carsonified.com/blog/design/how-to-understand-your-users-with-personas/
  11. Many of you here will check work email.Eventually you start to do other work related ‘stuff’ and so do/will learners.Stats:http://efoundations.typepad.com/efoundations/2010/03/mobile-use-at-edinburgh.html
  12. This added value should lead to better results.
  13. Why are we building any resourcesImage credit: http://www.flickr.com/photos/antphotos/3489600094/in/set-72157604378784834/
  14. Stat from http://blog.mozilla.com/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/Measuring allows us to benchmark our results which then can then use to do something else
  15. WORKBOOK story: I used a workbook, and though most folk left it behind, I thought it was useful… until I asked the next cohort and they said they didn’t need it, just the urls.. So I swapped to a Google document with clickable links and now everybody is happy – no more out of date info and a added benefit is a saving on scheduling the prints and on print cost.
  16. Even when you have produced a good resource there is room for improvement – Just look at F1The above graphic is displayed during practice, qualifying and the race. It displays live location and car data so that the team can look for improvements. http://mclaren.com/home
  17. Summary of a session?Full recording? Full recording AND additional material?Image credit: http://www.flickr.com/photos/antphotos/3489600094/in/set-72157604378784834/
  18. Our advice document on creating an audio podcast: http://www.jiscdigitalmedia.ac.uk/audio/advice/creating-an-audio-podcast/Image credit: http://5by5.tv/eepodcast – a Regular discussion about the content management system called Expression engine.
  19. Some typical types of use
  20. CreatingFinding and usingManagingDigital lifecyclePhoto credit: http://www.flickr.com/photos/deadling/3094988395/
  21. A must read for those interested in better understanding design for the web. http://designingfortheweb.co.uk/
  22. Tutorial http://www.vts.intute.ac.uk/tutorial/imagesearching/We find other stuff because of opportunity to do so and to spend time effectively. Additional benefits may include better quality.
  23. IPSGA is a system of riding used by IAM.We ride to this system EVERYTIME we go out. It allows us to have a plan that we can adapt at any moment. If we make a mistake then we can measure this as we are constantly checking against our “measures of success”.
  24. Experiments – the key to innovationhttp://www.downes.ca/cgi-bin/page.cgi?post=52113http://timkastelle.org/blog/2010/03/experiments-the-key-to-innovation/Photo credit: http://www.flickr.com/photos/jurvetson/2798315677/
  25. Referencehttp://www.jiscdigitalmedia.ac.uk/movingimages/advice/screencasting/