test powerpoint

1. BELIEVE
CLOTHING
ZAMENA DHANJI, STEPHANIE
PALETTE, ALISON CHARAMELLA,

2. Twitter.
Online social networking and micro blogging service
Created in March 2006 by Jack Dorsey, Evan Williams, Biz
Stone, and Noah Glass.
Based in San Francisco and has offices in NYC, Boston, San
Antonio, & Detroit.
By 2012, there were 500 million users who posted 340 million
tweets per day
Can be accessed through website interface, SMS, or mobile app

3. Benefits of Twitter
Ability to post quick “tweets” encourages people to
register as well as use this platform to comment and
share attitudes on company brands/products
Great way to advertise for companies because their
tweets can be seen and acknowledged by anyone not
just registered users
Smaller business can access self-service tools, Larger
brands can work freckly with Twitter Ad specialists

4. Facebook.
Mark Zuckerberg launched Facebook in 2004
Originally used as a social media platform for students
within Harvard University
2006, Facebook was available to anyone with registered
email address
2007, Facebook sold 1.6% stake to Microsoft and
because of this, other investors began to put money
towards Facebook

5. Benefits of Facebook
Microsoft helped the company create new applications
and add tools for advertising
Introduced business pages to market a company’s
product
ideal platform for advertisers to reach their target market
in a way that is tailored to that specific user

6. Tumblr.
Launched in 2007 by David Karp; Creator
Acquired by Yahoo in 2013
Based in New York City
Social networking website for blogging
Combines the social sharing of Facebook & Twitter in a blogging
format
Users choose to follow other Tumblr users to share blogs on their
dashboards (newsfeed)

7. Benefits of Tumblr
Easy to update from your mobile phone, browser or desktop
Followers may reblog your content to reach a larger audience
Tumblr users can easily move from blog to website
Link Tumblr to Twitter & Facebook
Supports highly visual videos, pictures and music
To date, there are 173 million blogs, 77 billion posts and 125
thousand new users daily

8. Instagram.
Free photo sharing application that
allows users to take photos, apply a
filter to it, & apply caption
Kevin Systrom & Mike Kreiger
developed the application
2012, Facebook Acquired Instagram
Based on friends and followers
Popular platform for photo and video
sharing

9. Benefits of Instagram
Lets you see which of your Twitter/Facebook friends are
using Instagram & suggests users you may like
Developed public application program interface (API)
Search and view specific hashtags through API
By coming across certain pictures from tags, business
owners can see how, where, when their products are
being used

10. Pinterest.
Founded by Ben Silbermann, Paul Sciarra, and Eva Sharp
Launched in March 2010 by invite only
This site is a tool that people use to collect ideas for their
different projects and interest
Pinterest offer different boards (pinboards) to allow users
to save and categorize images according to their own
interests.

11. Benefits of Pinterest
Businesses that use the Pin It button often see big lifts in
ref feral traffic
Allows users to include logos, graphics, and any other
designation that identifies Pinterest as the source of any
product/service
Business owners can advertise products with images as
well as post describing the image

12. WE CHOSE…
FACEBOOK INSTAGRA

13. FACEBOOKMOST DOMINANT SOCIAL MEDIA PLATFORM
GREAT WAY FOR SMALL BUSINESSES TO EXPAND
THEIR COMPANY
JUST BELIEVE CLOTHING HAS HIGHEST FOLLOWING
OUT OF ALL SOCIAL MEDIA PLATFORMS WITH 609
LIKES
PROMOTIONS & ADVERTISEMENTS WILL NOT GO
UNNOTICED

14. EXPANSION INTO
FACEBOOK
ASK FOR CUSTOMER TO SEND REVIEWS
OFFER FREE GIFTS WITH PURCHASE OR DISCOUNT
FOR REVIEWS
PROMOTIONS LEAD TO FEEDBACK AND “LIKES”
OFFER SMALL REWARDS FOR “LIKES” AS INCENTIVE

15. F
A
C
E
B
O
O
K

16. INSTAGRA
M
JUST BELIEVE CLOTHING PAGE HAS THE SECOND
HIGHEST FOLLOWING
ONE OF THE MOST POPULAR PLATFORMS FOR
PHOTO AND VIDEO SHARING
SEARCH AND VIEW IMAGES THROUGH HASHTAGS &
GEOTAGS
VITAL FOR LOCAL BUSINESSES AND VENUES

17. EXPANSION INTO
INSTAGRAM
LINK FACEBOOK PAGE TO ATTRACT A BIGGER
AUDIENCE
GIVEAWAYS TO CUSTOMERS WHO PROMOTE &
TAG PRODUCTS
VIEW CUSTOMER BASE TO EXPAND LINE

18. INSTAGRAM

19. let’s expand into

20. Expand into items that can also be
screen printed (different styles of
T-shirts, sweatshirts, tank tops)
Provide more inspirational quotes
with Just Believe logo
Allow customer to create their own
Just Believe product by choosing
colors, designs, & styles
Add a creative line of unisex socks
Socks can be used for a free
giveaway or gift with purchase

21. Benefits of Expanding
Increase both sales & profits
Business can reach greater & larger demographic
Allowing customers the opportunity to create their own
product will inspire them to believe in themselves
Adds a unique and personalized twist to the growing
company

22. WE IN YOU JENNA!