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Twitter 101 for Job Searchers
       A Crash Course in Twitter

             Bob Moseley
    www.twitter.com/RobertMoseley
          @RobertMoseley
Why should I care about Twitter?
•   There are Jobs being posted on Twitter!
•   Recruiters are using Twitter to Network and Source Candidates!
•   It helps you appear Current and Relevant!


Testimonial from Belinda Dodd here in DFW

From: Belinda Dodd
Sent: Friday, August 14, 2009 11:16 AM
   To: mose9695@hotmail.com
   Subject: RE: [NorthDallas CFG] FW: TweetMyJOBS Daily Job Listing Alert sales and
   IT opportunities


I just wanted to thank you. The lead you forwarded from Twitter about the
recruiter for Fannie Mae landed me a job starting 8/24/09 with CSC
Consulting. I have to admit that I was wrong in thinking no one would ever
get a job from twitter. Thanks again.
My Contact Information
http://www.linkedin.com/in/bobmoseley

     mose9695@hotmail.com
   www.twitter.com/RobertMoseley
           214.669.5706

          Arden Mortgage
    moseleyhomeloan@gmail.com
   www.twitter.com/ArdenMortgage
What is Twitter?
• A micro-blogging
  community where
  members post answers to a
  question, “What are you
  doing?” in 140 characters
  or less.

• Explosive Growth

• Source for information,
  marketing, networking,
  recruiting & business
Tweet   Network




Specialized
"design" page
Getting Started


Open a Twitter
 Account at
 www.twitter.com

Takes 10 Minutes
Time to Twitter
• First you'll want to set up your profile.
• To do that, you'll go to "settings" (not
  profile)
Account
•   Use your real name
•   Create a user name symbolic of you or
    your business (Unlike LinkedIn, you CAN
    have more than one profile)
•   Use a valid email address (you can
    always create one in gmail or hotmail
    just for twitter if you are worried about
    spam)
•   If you have a website, make sure you put
    your URL in here. (It should help your
    Google ranking.)
•   Great time to define yourself in 160
    characters or less for your BIO
•   Be honest about your location.
•   Use English if you know enough of it.
•   I suggest NOT protecting your updates.
    If you do it will be hard to grow your
    network. Many people won't bother
    taking the extra step to follow you.
•   Don't forget to hit SAVE
Passwords
• Choose a unique password.
• There are a lot of secondary apps (like Tweetdeck) that
  will ask for your username and password. Don't use the
  one you use for everything else.
Devices
•   This feature proves
    your obsession.

•   You can have all
    messages go to your
    cell, no messages go
    to your cell, or just
    DM (direct message)
    go to your cell.

•   You can also specify
    WHEN you want to
    get messages.
Notices
More addictions.
• These are all
  options to
  have Twitter
  send you
  emails.
• I don’t have
  any but it’s up
  to you.
Pictures
• Keep thinking
  about branding.
• Headshot is best
• Many folks use
  avatars.
• If you are
  representing
  your business
  use a logo.
Now you are ready to dive in!
• Start following people, target companies and job
  posting users

• Start Tweeting (be relevant and give of yourself
  – or ask questions)

• ReTweet information you think followers would
  appreciate.

• Build your Network
Following
• You can search people by name to start
  following.
• Look to see who they follow and follow
  those that are interesting.
• Source for recruiters and job posters is
  later in the presentation
• Follow those that follow you if you see
  value or common interest areas. (Some
  will be mass networkers.)
Brands on Twitter (Follow your Targets)
Following
• To do that, write a Tweet with their user
  names using the @ sign in front of their
  names.
Following
• Then double click on the user, and Twitter
  will take you to their profile.
• Then just hit "follow".
Block and Unfollow
• You can always block or unfollow Tweople
  who do not live up to your expectation ☺
Favorites
• Favorites is a neat little tool that allows
  you to "star" your favorite tweets that
  Twitter will keep in one place for you.
Replies or @Name
Replies or @Name is a way of
  grabbing someone's
  attention on Twitter.

Any time there is a "@" sign
  before your name, Twitter
  will let you know.

This is PUBLIC, so keep that
   in mind.

Want to start a conversation
  without your whole
  network being dragged
  into it, use DM (direct
  Mail) (Only works if they
  are following you)
DM – Direct Mail
• Direct Mail allows you to privately converse with another
  user without giving away your email address.
• DM's remain private to you and the person you are
  conversing with. (Unless they Retweet it.)
# (Hash) Tags
1. Used as a way to filter / find content for
   group conversation
2. I.E. #job – to follow what people are
   saying about jobs right now
3. All you do is include “#” + “letters” in your
   tweet and it becomes instantly
   searchable
4. People use # tags for topics – I.e.
   #career, #followfriday and #sales
Download Tweetdeck
                  http://tweetdeck.com/ie6/


• Tweetdeck is a free
  application that allows
  you to create
  "groups" for your
  Twitter Network.
• Unlike Twitter, it's
  search function
  works.
• It will allow you to
  create Tiny URL's
  right from the app
  screen plus much
  much more.
Tweet deck for your desktop
Key Job Search Twitter Sites
• Follow me @RobertMoseley and see who I
  follow. 90% are recruiters or job posters.
• Go to www.tweetmyjobs.com and set up a
  search agent. Receive email notices.
• List of 1000+ Recruiters on Twitter
  http://booleanstrings.ning.com/forum/topics/100
  0-recruiters-on-twitter
• List of job search accounts on Twitter
  http://mashable.com/2009/03/13/twitter-jobs/
Other Useful Twitter Sites
• Twitdom is a database of Twitter applications.
  www.twitdom.com
• Search that combines Google and Twitter
  http://twootles.com/
• Hashtag listing http://hashtags.org/#
• Post your resume for reference in Tweets
  http://twtjobs.com/ mine is http://twtjobs.com/0o93l9
• Twitter Business Card at http://twtbizcard.com/ mine at
  http://twtbizcard.com/RobertMoseley
• 100 Twitter Tools
  http://www.sociableblog.com/2009/03/18/100-twitter-
  tools-to-help-you-achieve-all-your-goals/

• Hundreds more for your requirements
Go Forth and Tweet
Enough to get you started on Twitter.
If you have any questions, please feel free
  to DM or @me with a question at
  @RobertMoseley
Presentation can be downloaded from my
  Linked In profile via SlideShare application
  http://www.linkedin.com/in/bobmoseley
Or you can email me with questions at
  mose9695@hotmail.com
Additional Info and Backup
Design
• Design is where you
  can add your fancy
  background by
  creating a .jpeg and
  uploading..
• You can pay people to
  do this for you
• Or you can choose any
  of the designs to the
  right.
The Power of @Replies
• In the time I have been creating this
  .PPT, I asked for some advice on Twitter.
  Using @ reply, here are some answers I
  received:
DM – Direct Mail
• Direct Mail allows you to privately converse with
  another user without giving away your email
  address. DM's remain private to you and the
  person you are conversing with.
What a DM looks like
Everyone
 • "Everyone" lets you see – well - everyone on the Twitter
   Network. Not just those following you or those you are
   following. This is also a good place to start following
   people. Then NEVER, I repeat never go back again!!!!

I have NO
idea who
these people
are….
What is Twitter?

          • Concept Created
            in 2006 by
            Obvious Corp.
          • Called Twttr.
          • 4-5 Million users
            as of Nov. 2008.
          • $57 million in
            secured
            funding.
Twitter Basics
                     Bio




                           Following vs.
                           Followers




Tweets


         Retweet or RT
Twitter Basics



          Direct Message or DM


                       @ Reply
Twitter as a Candidate
    Sourcing Tool

                   – Job Openings
                   – Powerful
                     Keyword
                     Search Tool
                   – Search by
                     Location or
                     Key Words
Twitter as a Career Service Tool

                 • Campus Recruiting
                   Updates & Events
                 • Conference Live
                   Tweeting
                 • Links to career
                   content
                 • Links to student
                   profiles & blogs
Recruiting Resources

          •   Tweetmyjobs.com
          •   Tweetajob.com
          •   Twitter.grader.com
          •   Splits.org
Twitter Applications
•   Twitter Search
•   Tweet Later
•   Tweet Deck
•   Tweetvisor
•   Tiny URL
Resources
•   Twit Tips Blog: twittip.com
•   Chris Brogan Marketing Blog
•   Recruitingblogs.com
•   Ere.net
•   Slide Share (keyword search: Twitter)

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Twitter101forjobsearchers

  • 1. Twitter 101 for Job Searchers A Crash Course in Twitter Bob Moseley www.twitter.com/RobertMoseley @RobertMoseley
  • 2. Why should I care about Twitter? • There are Jobs being posted on Twitter! • Recruiters are using Twitter to Network and Source Candidates! • It helps you appear Current and Relevant! Testimonial from Belinda Dodd here in DFW From: Belinda Dodd Sent: Friday, August 14, 2009 11:16 AM To: mose9695@hotmail.com Subject: RE: [NorthDallas CFG] FW: TweetMyJOBS Daily Job Listing Alert sales and IT opportunities I just wanted to thank you. The lead you forwarded from Twitter about the recruiter for Fannie Mae landed me a job starting 8/24/09 with CSC Consulting. I have to admit that I was wrong in thinking no one would ever get a job from twitter. Thanks again.
  • 3. My Contact Information http://www.linkedin.com/in/bobmoseley mose9695@hotmail.com www.twitter.com/RobertMoseley 214.669.5706 Arden Mortgage moseleyhomeloan@gmail.com www.twitter.com/ArdenMortgage
  • 4. What is Twitter? • A micro-blogging community where members post answers to a question, “What are you doing?” in 140 characters or less. • Explosive Growth • Source for information, marketing, networking, recruiting & business
  • 5. Tweet Network Specialized "design" page
  • 6. Getting Started Open a Twitter Account at www.twitter.com Takes 10 Minutes
  • 7. Time to Twitter • First you'll want to set up your profile. • To do that, you'll go to "settings" (not profile)
  • 8. Account • Use your real name • Create a user name symbolic of you or your business (Unlike LinkedIn, you CAN have more than one profile) • Use a valid email address (you can always create one in gmail or hotmail just for twitter if you are worried about spam) • If you have a website, make sure you put your URL in here. (It should help your Google ranking.) • Great time to define yourself in 160 characters or less for your BIO • Be honest about your location. • Use English if you know enough of it. • I suggest NOT protecting your updates. If you do it will be hard to grow your network. Many people won't bother taking the extra step to follow you. • Don't forget to hit SAVE
  • 9. Passwords • Choose a unique password. • There are a lot of secondary apps (like Tweetdeck) that will ask for your username and password. Don't use the one you use for everything else.
  • 10. Devices • This feature proves your obsession. • You can have all messages go to your cell, no messages go to your cell, or just DM (direct message) go to your cell. • You can also specify WHEN you want to get messages.
  • 11. Notices More addictions. • These are all options to have Twitter send you emails. • I don’t have any but it’s up to you.
  • 12. Pictures • Keep thinking about branding. • Headshot is best • Many folks use avatars. • If you are representing your business use a logo.
  • 13. Now you are ready to dive in! • Start following people, target companies and job posting users • Start Tweeting (be relevant and give of yourself – or ask questions) • ReTweet information you think followers would appreciate. • Build your Network
  • 14. Following • You can search people by name to start following. • Look to see who they follow and follow those that are interesting. • Source for recruiters and job posters is later in the presentation • Follow those that follow you if you see value or common interest areas. (Some will be mass networkers.)
  • 15. Brands on Twitter (Follow your Targets)
  • 16. Following • To do that, write a Tweet with their user names using the @ sign in front of their names.
  • 17. Following • Then double click on the user, and Twitter will take you to their profile. • Then just hit "follow".
  • 18. Block and Unfollow • You can always block or unfollow Tweople who do not live up to your expectation ☺
  • 19. Favorites • Favorites is a neat little tool that allows you to "star" your favorite tweets that Twitter will keep in one place for you.
  • 20. Replies or @Name Replies or @Name is a way of grabbing someone's attention on Twitter. Any time there is a "@" sign before your name, Twitter will let you know. This is PUBLIC, so keep that in mind. Want to start a conversation without your whole network being dragged into it, use DM (direct Mail) (Only works if they are following you)
  • 21. DM – Direct Mail • Direct Mail allows you to privately converse with another user without giving away your email address. • DM's remain private to you and the person you are conversing with. (Unless they Retweet it.)
  • 22. # (Hash) Tags 1. Used as a way to filter / find content for group conversation 2. I.E. #job – to follow what people are saying about jobs right now 3. All you do is include “#” + “letters” in your tweet and it becomes instantly searchable 4. People use # tags for topics – I.e. #career, #followfriday and #sales
  • 23. Download Tweetdeck http://tweetdeck.com/ie6/ • Tweetdeck is a free application that allows you to create "groups" for your Twitter Network. • Unlike Twitter, it's search function works. • It will allow you to create Tiny URL's right from the app screen plus much much more.
  • 24. Tweet deck for your desktop
  • 25. Key Job Search Twitter Sites • Follow me @RobertMoseley and see who I follow. 90% are recruiters or job posters. • Go to www.tweetmyjobs.com and set up a search agent. Receive email notices. • List of 1000+ Recruiters on Twitter http://booleanstrings.ning.com/forum/topics/100 0-recruiters-on-twitter • List of job search accounts on Twitter http://mashable.com/2009/03/13/twitter-jobs/
  • 26. Other Useful Twitter Sites • Twitdom is a database of Twitter applications. www.twitdom.com • Search that combines Google and Twitter http://twootles.com/ • Hashtag listing http://hashtags.org/# • Post your resume for reference in Tweets http://twtjobs.com/ mine is http://twtjobs.com/0o93l9 • Twitter Business Card at http://twtbizcard.com/ mine at http://twtbizcard.com/RobertMoseley • 100 Twitter Tools http://www.sociableblog.com/2009/03/18/100-twitter- tools-to-help-you-achieve-all-your-goals/ • Hundreds more for your requirements
  • 27. Go Forth and Tweet Enough to get you started on Twitter. If you have any questions, please feel free to DM or @me with a question at @RobertMoseley Presentation can be downloaded from my Linked In profile via SlideShare application http://www.linkedin.com/in/bobmoseley Or you can email me with questions at mose9695@hotmail.com
  • 29. Design • Design is where you can add your fancy background by creating a .jpeg and uploading.. • You can pay people to do this for you • Or you can choose any of the designs to the right.
  • 30. The Power of @Replies • In the time I have been creating this .PPT, I asked for some advice on Twitter. Using @ reply, here are some answers I received:
  • 31. DM – Direct Mail • Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with.
  • 32. What a DM looks like
  • 33. Everyone • "Everyone" lets you see – well - everyone on the Twitter Network. Not just those following you or those you are following. This is also a good place to start following people. Then NEVER, I repeat never go back again!!!! I have NO idea who these people are….
  • 34. What is Twitter? • Concept Created in 2006 by Obvious Corp. • Called Twttr. • 4-5 Million users as of Nov. 2008. • $57 million in secured funding.
  • 35. Twitter Basics Bio Following vs. Followers Tweets Retweet or RT
  • 36. Twitter Basics Direct Message or DM @ Reply
  • 37. Twitter as a Candidate Sourcing Tool – Job Openings – Powerful Keyword Search Tool – Search by Location or Key Words
  • 38. Twitter as a Career Service Tool • Campus Recruiting Updates & Events • Conference Live Tweeting • Links to career content • Links to student profiles & blogs
  • 39. Recruiting Resources • Tweetmyjobs.com • Tweetajob.com • Twitter.grader.com • Splits.org
  • 40. Twitter Applications • Twitter Search • Tweet Later • Tweet Deck • Tweetvisor • Tiny URL
  • 41. Resources • Twit Tips Blog: twittip.com • Chris Brogan Marketing Blog • Recruitingblogs.com • Ere.net • Slide Share (keyword search: Twitter)