How you can create powerful Analytics Solutions using your social media data (twitter, facebook, youtube...) with your CRM and own databases, based in Open Source technologies

1. Social Business IntelligenceSocial Business Intelligence
Your open source based BI solution!!Your open source based BI solution!!

2. Table of Contents
Stratebi
Introduction
Social Media Analysis
What is this?
Why?
Current processes
Business Intelligence
What is this
Social Intelligence
What is this
Why
Strategy
Architecture
Case study
Socialbi by Stratebi

3. About us - Stratebi

4. Customers trusting in Open Source Business Intelligence
Private Sector
Public Sector

5. Social Intelligence
What is Social Intelligence?What is Social Intelligence?

6. Social Intelligence
Social intelligenceSocial intelligence
Social Media dataSocial Media data
Traditional BusinessTraditional Business
IntelligenceIntelligence
Social Business IntelligenceSocial Business Intelligence

7. Social Media
Social MediaSocial Media

8. Social Media
Hundreds of Social networks
Hundreds of communities
Millions of Blogs
…
Are there analytic tools for all
of them?
Social Media: Applications that allow the creation and
exchange of user-generated content

9. Social Media
What are the main benefits of using
social media tools?
Affordable Budgets: No need of elevated
budgets to carry out a Social Media
Marketing campaign.
Marketing Buzz: Social media advertising
can be easily shared between users.
Brand Reputation: Using Social Media
Marketing companies can improve their
online reputation.
Increase Traffic: A well planned social media strategy attracts more traffic to
your website.
Gaining insight on customers and users point of view about our products or
services

10. Social Media
What has been done so farWhat has been done so far??

11. Social Media
What has been done so far?What has been done so far?

12. Social Media
What has been done so far?What has been done so far?

13. Social Media
Social analysis ideal caseSocial analysis ideal case
Gráficos por Sanjay Shetty

14. Social Media
Cloud toolsCloud tools
Predefined reports: Currently there are cloud services including
preconfigured reports with a cost associated

15. Social Media
Have we got efficient analytical tools for all social media data
and web traffic?
Is history stored in existing social
media tools?
Can a user easily create customized
reports?
Limitation. There are only predefined
reports .
Are we able to mix social data and
corporate data?
Do we have freedom on analysis
stage?

16. Business Intelligence
TraditionalTraditional Business IntelligenceBusiness Intelligence

17. A complete BI solution allows:
Observe: what is happening?
Understanding: why is happening?
Predict: what will occur?
Collaborate. What actions should team take?
Decide: what path should we take?
Knowledge management
Business Intelligence
Business Intelligence is the ability to
transform data into information and
information into knowledge, so as
to optimize the decision-making
stage in business processes

18. Business Intelligence

19. Social Intelligence
SocialSocial intelligenceintelligence
Social Media dataSocial Media data
Traditional BusinessTraditional Business
IntelligenceIntelligence
Social Business IntelligenceSocial Business Intelligence

20. Social Intelligence
Narrowing the distance
between customer and
business

21. Social Intelligence

22. Source Systems
Why Social Intelligence?Why Social Intelligence?
Create customized analysis resources.
Interactive Dashboards, static and dynamic reports
(Drag&Drop), OLAP views…
Historical data
Data-level security. Integration with CAS, LDAP…
Unlimited number of users
Integration with other corporate tools
Scalability
Optimized technologies for analysis (BigData, NoSQL, Analytic
databases, improved data extraction processes).
Scheduling actions: Create emails or events in reference to
different situations

23. Source Systems

24. Source Systems

25. Data gathering
Case study:Case study: PrivaliaPrivalia

26. Privalia – Case study

27. Privalia – Case study
Several campaigns in social channels

28. Privalia – Case study
PhotoPhoto
publishepublishe
d in walld in wall
What do weWhat do we
analyze?analyze?

29. Privalia – Case study

30. Privalia – Case study

31. Privalia – Case study

32. Privalia – Case study
Knowledge extraction

33. Privalia – Case study

34. Privalia – Case study
Convert advertising into leads-
Redirect campaigns to a monitored web

35. The most complete solution
By

36. Data exploration
Login screenshot.
Unlimited number of users
Integration with other
corporate tools
User console.
Create analytic resources:
OLAP tables
Dashboards
Reporting

37. Data exploration

38. Data exploration

39. Data exploration

40. Examples
Different teams
Different roles
Different resources
Different analysis
Different permissions

41. Data exploration

42. 
Big Data project and Business Intelligence.Big Data project and Business Intelligence.
Data exploration

43. 
Visualization – Operational dashboardVisualization – Operational dashboard
Data exploration

44. 
Visualization – Operational dashboardVisualization – Operational dashboard
Data exploration

45. 7. About us.ç
Stratebi is a Spanish company located in Madrid,
Barcelona and with a delegation in Sao Paulo, we are
a group of professionals with a wide experience in
Information systems and Technologic solutions related
to the field of open source software and Business
Intelligence.
Contact details:
info@stratebi.com
www.stratebi.com
Phones: (+34) 917883410 - (+34) 931844325
About usAbout us