17. Actionable Steps LOWER Number of Incoming Links to the Domain? > Get MORE Links to the Domain LOWER Number of Incoming Links to the Page? > Get MORE Links to the Page LOWER Number of Domains Linking? > Get Links from MORE Sites LOWER Link with Matching Anchor Texts? > Get More Anchor Text Links POOR Link Sources? > Get BETTER Links LOWER MozRank? > Get MORE Links LOWER MozTrust ? > Get BETTER Links LOWER Number of Pages Indexed by Google? > Create MORE Content, create a sitemap and submit it to Google Webmaster Tools.
18. Actionable Steps LOWER Page Optimization Score? > Optimize Title, Description, H1, ALT, Image Filenames, Body Copy, etc. NEWER Site? > Nothing You Can Do About This NOT A Keyword-Matching Domain? > Nothing You Can Do About This FEWER Twitter Mentions? > Add "Tweet This" Button. Promote Your Content on Twitter. Ask People to RT. FEWER Facebook Likes? > Add "Like" Button. Promote Your Content on Facebook. Ask People to Share. FEWER Reviews? > Get MORE LOWER PageRank? > Get MORE and BETTER Links LOWER Page Authority? > Get MORE and BETTER Links LOWER Domain Authority? > Get MORE and BETTER Links
19. Download the Slides and the Spreadsheet Template www.bit.ly/competitive-analysis-seo
