1. Google AdWords Advanced Tactics Taking Google AdWords to the Next Level

2. What You Can Expect Not AdWords 101 The “What”, Not the “How”

3. Tactic #1: Optimize for Cost per Conversion CTR Ad position Clicks Impressions Cost per Conversion Figure out how much a conversion is worth to you

4. Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency

5. Tactic #3: Improve Your Quality Score

6. Tactic #4: It’s All About the Landing Page http://bit.ly/gRH2Lu

7. Tactic #5: What to Do When Your Campaign Is Limited by Budget Raise your budget if you can If you can’t, lower your bids

8. Tactic #6: Learn How to Write Great Ads Informational Filter out the wrong traffic Use benefits Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”) Ask questions Use numbers TEST! (Don’t let Google do it for you)

9. Tactic #7: Use Negative Keywords The obvious ones Google Keyword Tool Search Query report ROI Analysis

10. Tactic #8: Consider Enhanced CPC Bidding

11. Tactic #9: Use Sitelinks

12. Tactic #10: Use AdWords Campaign Experiments (ACE) http://bit.ly/hu5655

13. Tactic #11: Use Remarketing

14. Tactic #12: Use the Content Network

15. Tactic #13: Use Placement

16. Tactic #14: Use the Ad Builder or Your Own Banner Ads

17. Tactic #15: Consider Using Video Ads

18. Tactic #16: Use Mobile Ads

19. Tactic #17: Find More Great Keywords Opportunities tab Search Queries report Your top performing keywords

20. Tactic #18: Use All 4 Types of Matches and Bid Accordingly EXACT: [blue suede shoes] blue suede shoes PHRASE: “blue suede shoes” buy blue suede shoes online BROAD MATCH MODIFIER: +blue +suede +shoes blue suede shoe BROAD: blue suede shoes suede shoe store

21. Thank You! Zeke Camusio 503-367-7561 zeke@TheOutsourcingCompany.com www.TheOutsourcingCompany.com

22. Link Building Webinar www.TheOutsourcingCompany.com/blog (Check Tomorrow)

23. Questions

24. Download the Slides www.bit.ly/zeke-adwords