This document provides 16 tips for using YouTube to promote a business. Some key tips include creating engaging video content around useful, funny, or weird topics, customizing your channel, including calls to action in videos, organizing contests to engage viewers, promoting videos on other platforms, and analyzing video performance to improve engagement over time. The goal is to use YouTube as a marketing tool to attract and engage viewers while providing value rather than direct sales pitches.

1. YouTube Marketing 16 Tips to Use YouTube to Promote Your Business

2. Tip #1: Anyone Can Do a Video Camtasia

3. Tip #2: Learn What Works on YouTube Funny Weird Useful

4. Tip #3: Customize Your Channel

5. Tip #4: Put Your URL in the Description

6. Tip #5: Put Your Keywords Everywhere

7. Tip #5: Put Your Keywords Everywhere https://adwords.google.com/select/KeywordToolExternal

8. Tip #6: “Steal” Keywordsfrom Successful Videos

9. Tip #7: Choose the Best Thumbnail My Account > My Videos > Edit

10. Tip #8: Use Video Responses Search your keywords > Find videos with a lot of views > Post video responses where appropriate (don’t spam)

11. Tip #8: Use Video Responses

12. Tip #9: Create Playlists Add your video to a new playlist you create > Add other videos > Choose a smart name for your playlist (think keywords)

13. Tip #10: Offer Valuable Content, Not a Sales Pitch

14. Tip #11: Use Calls to Action

15. Tip #11: Use Calls to Action 2 3 1

16. Tip #11: Use Calls to Action Embed on your site Follow me on Twitter Find me on Facebook Visit my blog (not site) for content (not sales letter)

17. Tip #12: Use TubeMogul

18. Tip #13: Organize Contests Some Great Examples I Found on YouTube “Do a 360 with our skis” “Plant your own tomatoes using our kit” “Show us a crazy way to use our vacuum”

19. Tip #14: Promote Your Videos Outside YouTube Email contacts, friends, co-workers Blog subscribers Twitter, Facebook and LinkedIn Embed them on your site / blog ASK PEOPLE TO SHARE!

20. Tip #15: Keep It Short

21. Tip #16: Analyze and Learn

22. Thank You! Zeke Camusio 503-367-7561 zeke@TheOutsourcingCompany.com www.TheOutsourcingCompany.com/blog @ZekeCamusio LinkedIn.com/in/ZekeCamusio Facebook: Facebook.com/ZekeCamusio

23. Download the Slides http://bit.ly/zeke-youtube