Preview ZEDO's high impact ad formats designed for better engagement and increased advertising revenue.

1. August 2012

2. • ZEDO Vision
• Market requirements
• Review ZEDO High Impact formats

3. Our future

4. To be the leading global ad platform for premium
digital publishers that connects them directly to
agencies and their brand advertisers who want
proven high impact, high reach placements with
quality audiences

5. ZEDO listens

6. • Why continue to innovate?
• Market requirements call for this
• Whether looking to increase engagement,
allowing advertisers to stand-out from the crowd,
or even to meet new measurements, for example:
Viewable Impressions

8. • comScore defines “in-view” ads as those of which 50% of the
pixels of the ad must be in-view for at least 1 second*
• ZEDO has innovated to meet this market demand:
– ZEDO InView format – which displays on scroll – achieves
99% viewable score
– This has been verified by comScore
*Source: comScore vCE™ Charter Study, “Changing How the World Sees Digital Advertising”, March 2012

9. Power of engagement and quality creative

10. • InView Formats • First Impression
• Slider Ads • Stay On Ads
• Full Screen Video • Shuffle Ads
• Page Pusher

11. FEATURES
 EASY TO IMPLEMENT
 COMPLETELY SUPPLEMENTAL
REVENUE FOR PUBLISHERS
 STANDARD BANNER SIZES
 HIGH PERFORMANCE FOR CTR
AND BRAND RECALL
 MONETIZE PAGES WHERE
USERS SCROLL DOWN
 IFRAME , JS SUPPORT
OPTIONS:
• 7-second customizable display
trigger
• Minimum screen size
• Frequency cap on ad unit
• Loading indicator
• Slide transition options

12. FEATURES
 AVAILABLE IN SINGLE, DOUBLE
OR FLY-IN
 DISPLAYS ON USER SCROLL
 “FOLLOWS” USER DOWN THE
PAGE
 STANDARD BANNER SIZES
 JAVASCRIPT AND IFRAME
SUPPORT
OPTIONS:
• 7-second customizable display
trigger
• Minimum screen size
• Frequency cap on ad unit
• Loading indicator
• Slide transition

13. FEATURES
 SEAMLESSLY AND
UNOBTRUSIVELY BRINGS TV
VIDEO CONTENT TO USERS
 FULL SCREEN TV ADS
 MORE EFFECTIVE WEB
ADVERTISING
 LOW-INTRUSTION TV-QUALITY
EXPERIENCE
 AUDIO BEGINS ON
MOUSEOVER
 CLICK FOR FULL-SCREEN VIDEO
OPTIONS:
• Support for low/high bandwidth
users
• Standard and custom banner sizes
• Recommended length is 30
seconds
• FLV, F4V, MP4 files
• 4:3 or 16:9

14. FEATURES
 AUTOMATICALLY “PUSHES”
PAGE CONTENT TO THE LEFT
 STANDARD IMAGE FILE, FLASH
OR VIDEO SUPPORTED
 AUTO-CLOSE WHEN COMPLETE
OPTIONS:
• Options go here

15. FEATURES
HIGH-QUALITY, HIGH-IMPACT
MESSAGE
VIEWERS CAN’T MISS CAN’T
MISS
DARK OR LIGHT EFFECT ON
WEBSITE TO GIVE ADS FRONT-
AND-CENTER FOCUS
STANDARD AND LARGE
CREATIVE FORMATS
IMAGE, FLASH OR VIDEO
OPTIONS:
• Customizable skip time
• Customizable header text

16. FEATURES
 “FOLLOWS” USER DURING
SCROLL
 DOESN’T BLOCK CONTENT,
USER CAN CONTROL THE PAGE
POSITION
 IMAGE, FLASH, EXPANDABLE OR
FULL SCREEN VIDEO
OPTIONS:
• Optional reply for Flash ads
• Optional close button for user
control

17. FEATURES
 IN-PAGE UNIT
 27 EFFECT OPTIONS
 CUSTOMIZABLE SHUFFLE PERIOD
OPTIONS:
• Options go here

18. • InView Formats • First Impression
• Slider Ads • Stay On Ads
• Full Screen Video • Shuffle Ads
• Page Pusher

19. CONTACT ZEDO
850 MONTGOMERY STREET, SUITE 150
SAN FRANCISCO, CA
94133