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2. Prepared by: Zeeshan Safdar
Presents to: Sir Imran Ashiq
Roll # : AM552928
Topic: Formal Channels
of Communication.
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3. INTRODUCTION
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4. Communication is defined as an
exchange of ideas and information.
Communication is important because it
is about how information is sent and
received.
So we can say that communication is a
two way process of exchanging
information. 4

5. All the patterns, networks and systems
of communication within an
organization.
People in organization spend 75% of
their time communicating with one
another.
So effective communication becomes
important for organizational success.
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6. Effective communication involves the following features:
1. Sender:
Sender is the person responsible for turning the idea
into a message and then sending it through a
channel.
2. MESSAGE:
Message is the main idea that you wish to
communicate
It can be verbal or non verbal.
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7. Medium is the channel for transmitting the message. The
medium can be oral as well as written.
4. RECEIVER:
The reader of your message is called receiver. The message
is designed for the receiver. The receiver has to be smart
enough to understand a message.
5. FEEDBACK:
Since every action has a reaction, the receiver of the
message certainly reacts, either in favor or in
opposition, the „silence‟ of the receiver is also a
feedback.
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8. Internal communication is the communication that occurs
within the organization between people who works in the same
organization.
Examples are:
A boss talks to manager.
A memo is passed to the employees
External communication:
The communication outside an organization is called external
communication. The communication between the organizations
and other individuals.
Examples are:
Getting the feedback from customers.
Advertising. 8

9. Formal communication:
 Formal communication refers to communication
that Is part of the communication required to do
one‟s job.
 it is Official information exchange.
Examples are:
Emails
Memos
Letters 9

10. Along with formal channel, every organization has
informal channel of communication that is equally
effective.
It is Not officially statements and often
discouraged.
Informal communication can carry gossip.
Examples are:
Talking with friends
Gossips
Contain shorter version of words.
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11. Four directions in which communication
can travel are:
Downward
Upward
lateral or horizontal
And Vertical.
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12. Involves communication from high level to low level . For
Example, when managers assign goals to their employees.
2. UPWARD COMMUNICATION:
Flows from low level to high level of the organization, for
example, when there is a need to communicate problems,
results or suggestions.
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13. Communication between two or more persons who are
working under the same person or on the same level.
More casual in tone and occurs more frequently.
It Saves time.
4. VERTICAL COMMUNICATION:
That cut across work areas and organization level.
 Communication flowing between people belonging to
different levels of hierarchy and having no direct reporting
relationship.
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16.  It is the prime bank in country established
in 1941 having a head office in Karachi.
 It was nationalized in 1974, but on 26th
February 2004, it has been privatized by
government of Pakistan.
 It is one of the largest banks of Pakistan
 Quaid-e-azam was the first person to open
his personal account in HBL.
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17. “Enabling people to advance with
confidence and success”.
Mission statement:
“To make our customers prosper, our
staff excel and create value for
shareholders”.
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18. The communication channels that are used to communicate
internally and externally of HBL are:
1. Emails
2. Ip phone
3. Letters
4. Memos
5. Advertising
6. Notice boards
7. Video conference
8. Computers
9. Fax
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19. It is the most commonly used channel in HBL. It is used
for internal communication. Emails are send between
branch-to-branch, branch to regional office, and branch to
head office. The branch managers have the power to send
the emails or the department managers have the powers.
Advantages of Emails:
Low cost
Highly confidential
Easily send and receive.
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20. IP phones are used to communicate internally between
different branches of HBL. This communication channel is
very cheap and easily available. The managers just have to
dial the code of the other branch and can communicate
with it.
3. Letters:
Letters are not often used in HBL for communication. It is
mostly used to send hard copies, invoice, receipts and for
purchasing. The managers of each branch have the power
to send letters. The other staff members need to take
permission from managers to send it.
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21. Memos are used to communicate internally in HBL. Memos are
written between different departments or different branches to
share information. The managers and staff members have the
power to send and receive memos.
5. Advertising:
Advertising are the one-way communication with
the customers. TV, radios, and newspapers are
used to communicate. Advertising is also the main
channel of communication. Only the head office
has the power for advertising.
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22. Notice boards are used to communicate internally and
externally. Important news or notices are often seen on
HBL notice boards. The things that are placed on notice
board are:
Timings of bank
New policies
New interest rates
Pamphlet
Other material
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23. Video conferences are not mostly used in HBL.
It is often used at the regional level offices but
not at the branch level.
8. Computers:
Computers are the most widely used communication
channel in HBL. It connects the internal and external
environment of the bank. The networks and
software‟s are used to communicate. The accountant,
cashier, managers all use the computers.
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24. Fax is not commonly use these days but the Fax facility is
always available in HBL for communication. Fax
communication is the rarest communication channel in HBL.
It is mostly used when internet network is down.
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25. Strength:
Strong communication channels.
Clear management structure of HBL that is help in
communicating effectively.
No communication gaps.
Weakness:
using old communication channels.
using old ideas in advertising.
Ip phones networks are not good.
Managers has all the powers that delays the
communication.
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26. Call centre services should be improved to enhance their
network.
The improvement in communication channels can attract
the customers.
The upward and downward communication improves the
environment of bank.
Threats:
The competitor banks like Standard chattered and MCB are
advertising well which is the main threat for HBL.
The use of modern and effective technology by competitors
is another threat for HBL.
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27. From the report I concluded that everyone In HBL knows his
authority and responsibilities that why their communication is
better than other banks.
Everybody knows that when and where to communicate.
They are using old communication channels for upward and
downward communication.
However, they should improve IP phone network and should
increase the Video conference that can make their
communication easy.
And other Communication channels are working properly and
effectively.
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28. 1. Now a days, they are not advertising properly
therefore they should focus on the
advertisements.
2. They should improve the links of IP phone,
which makes hurdles in communication.
3. The manager should delegate some authority to
juniors that can make the communicative fast.
4. They should use the modern technology like
VIDEO CONFERENCE and SKYPE
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