How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.

1. MOBILE APP MARKETING
TACTICS USED BY SUCCESSFUL APP
MARKETERS
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

2. SPOILED FOR CHOICE?
The Number of Apps went Up by 40% in 2013
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

3. THERES AN APP FOR THAT?
This needs to be revised to “There are Apps* for That?”
as multiple options vie for consumer attention
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

4. FREE AND FUN STILL WIN
Free Apps Still Rule the Roost –
Share of Paid Apps is Declining YOY
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Games Account for 40% of Global
Downloads!

5. AND RANKINGS WORK IN RAKING DOWNLOADS
Chris Mason – CEO of Branding Brand
Rank in the App Stores can trigger more Downloads
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

6. BIG & FICKLE
A Huge Potential Audience –
Downloads Increasing
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
How Do You Drive Repeat
Usage? #Loyalty

7. UNDERSTANDING APP DISCOVERY
Browsing the App store
Personal Recommendation
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Search and Social Discovery

8. APP INSTALL ADS
With Increased Adoption of “App Install” ads the Costs
of Acquisition are Increasing
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

9. CONVERSION & RETENTION DRIVERS
Some factors that Influence Downloads
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Retention Rates Higher when Users
Opt-in for Push Notifications

10. 10 TACTICS FOR SUCCESSFUL APP MARKETING
App Store Search
Optimization (ASO)
Social Integration
– Turn on Sharing
User Lifetime Value
Measurement
App Review Requests
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
App Trailers – Video App Previews

11. 10 TACTICS TO SUCCESSFUL APP MARKETING
Lookalike
Audiences – Ideal
User
Push Notifications
and In-App
messages
Reward Programs –
Reward Loyalty
App
Deep Linking
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Retargeting
Existing Users

12. Thank You