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20 Tips for Powerful Story-Driven Branding & Communications
- 1. 20 Tips for Powerful Story-Driven Branding & Communications
- 3. What this is all about: Content Strategy
- 5. Shared premises Content is more than text, and content strategy should be about more than just your website. Your audiences need and want more than surface marketing messages. Storytelling allows your messages to come to life. These are tips, and just the tip of the iceberg! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 6. #1: Take control of your message ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 7. #1: Take control of your message ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 8. #2: Take help where you can get it ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 9. #2: Take help where you can get it ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 10. What is your story?
- 11. #3: Know your goals ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 12. #3: Know your goals ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 13. #4: Know your project objectives ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 14. #4: Know your project objectives ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 15. #5: Avoid demands ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 16. #5: Avoid demands ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 17. #6: Know what you’re trying to say ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 18. #6: Know what you’re trying to say 6 Key Brand Messages 1. Liberal arts & holistic education 2. Catholic identity 3. Personal, supportive & challenging 4. Service & social justice 5. Lifelong learning 6. Inclusive, friendly & comfortable ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 19. #7: Define a tone ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 20. #7: Define a tone ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 21. #7: Define a tone ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 22. #7: Define a tone Tone: Snappy, humorous, tongue-in-cheek. Like This: You say we’ve been around the block. Those aren’t fighting words—that’s experience. Not That: Our clients value the decades of experience Zehno’s team has. ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 24. #8: Do a content/story audit ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 25. #8: Do a content/story audit From http://www.adaptivepath.com/ideas/essays/archives/000040.php ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 26. #9: Find out who you’re dealing with ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 27. #9: Find out who you’re dealing with ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 28. #10: Audit for quantity AND quality ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 29. { #10: Audit for quantity AND quality ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 30. #11: Identify the gap between what you have and what you need ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 31. #11: Identify the gap between what you have and what you need ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 33. Building what you need: Cultivating stories
- 34. #12: Create a beat system ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 35. #12: Create a beat system ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 36. #13: Be open in interviews ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 37. #13: Be open in interviews ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 38. #14: Images are worth 1,000 words ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 39. #14: Images are worth 1,000 words ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 40. #14: Images are worth 1,000 words ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 41. #14: Images are worth 1,000 words ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 42. #15: Image and note libraries outlive individual staff members ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 43. #15: Image and note libraries outlive individual staff members ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 44. Do something with all this work
- 45. #16: Conquer homepage politics ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 46. #16: Conquer homepage politics ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 47. #17: Use collaborative tools ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 48. #17: Use collaborative tools Page table example from Content Strategy for the Web ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 49. #18: Create an editorial matrix and calendar ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 50. #18: Create an editorial matrix and calendar ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 51. #18: Create an editorial matrix and calendar ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 52. #18: Create an editorial matrix and calendar ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 53. #19: Curate, recycle and repackage ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 54. #19: Curate, recycle and repackage ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 55. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 56. #20: Get fresh! • witness.org • mediastorm.org • storycenter.org • nppa.org • thirdcoastfestival.org ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 57. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 58. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 59. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 60. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 61. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 62. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 63. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 64. #20: Get fresh! From http://www.losowsky.com/magtastic/2008/good-thinking/ ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 65. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 66. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 67. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 68. #20: Get fresh! ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
- 70. More resources Visit our website—www.zehno.com—to read or download white papers on content strategy and storytelling. (And see Zehno’s very own thought-leadership content strategy!) Sign up for our free enewsletter to get new white papers and blog posts in your inbox. Follow us on Twitter: @zehno. ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
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