This presentation on how Pharmaceutical and Life Science companies can use technology and social media to save lives was given by DJ Edgerton, CEO of Zemoga on March 14, 2011 at the South by Southwest Interactive Conference.

1. FOLLOW ME – Using Twitter (and Technology) to Save Lives

2. “ In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest “blockbuster” drug that has yet to be discovered (and might never be).” - Jonathan Richman

3. IN 2006: Twitter was founded and the 140 character message aka “the Tweet” was introduced to the world.

5. Technology has changed how we communicate and process information.

6. Brevity Produces Insight.

7. CHALLENGE: Signal vs. Noise

8. If we can successfully filter data, platforms can change behavior.

9. Technology Education Opportunity + ____________ Change

10. Change can be… Immediate, or… long term.

11. Immediate a.k.a. Real-time Leigh Fazzina’s Story

12. http://www.firedepartment.mobi/

13. Long-term: We can tackle systematic healthcare problems

14. Pharma’s biggest long term problem is compliance (how can we get patients to take their medicine).

16. Fear doesn’t work.

18. We need to empower patients through… Technology + Education + Opportunity

20. The real-time web changes consumer expectations: 18 months could be 18 years

24. Design tools that incorporate T+E+O and promote change CHALLENGE:

25. http://www.vimeo.com/14367889

26. What’s next?

27. DJ Edgerton Co-founder & CEO Zemoga E-MAIL: dj@zemoga.com TWITTER: @zemoga @wiltonbound WEBSITE: www.zemoga.com BLOGS: www.frombogotawithlove.com www.pixelsandpills.com