Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Brand Channel Summary
1. EMBARQ YouTube Channel Review – KC/IABC Business Communicator Summit February 12, 2009 Zena Weist, EMBARQ Brand Team @zenaweist – [email_address]
2.
3.
4.
5.
6. Technology Videos on YouTube Prompt Action 67% Have taken action as result of seeing technology or electronics-related content on YouTube . 21% Told someone about a product or service 13% Bought a technology or electronics-related product or service 47% Gathered more information about a product or service 2008 YouTube Engagement Study Base: Past 6 Month YouTube Visitors Who Watch Technology or Electronics-Related Videos. Q: Which of these actions, if any, have you taken as a result of seeing a video about technology or electronics content (e.g., videos, user comments or reviews) on YouTube? 27% Thought more favorably toward a product, brand or service 34% Considered buying a technology product or service