Broadcast (shouting) doesn’t work This is a pull medium, pushing doesn’t get you far
Quick sweep review on content, conversations that exist, are getting buzz.
Example of a monitoring tool dashboard
What are your goals? Focus resources on 1 or 2
Customer service: EMBARQ_name Industry SEM: employee individual name We listened, provided customers/industry what they were looking for in our industry – they responded with positive sentiment
Find the firm/individual you want to emulate (learn from their experience) Do you need (update) an online communication policy? When sharing start out slowly…what do you have that you can repurpose…slideshare – natural Long term approach: content strategy